Marketing skills for the promotion of private hospitals

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Do Baidu know before the first goal is clear, you are trying to push which keyword, and other platforms to promote the same, Baidu know is pushing keywords, push rankings, some do not contain keyword questions, or keywords too wide, such as "rhinitis symptoms?", do out of the things others can not understand, is tantamount to white busy. A good answer includes the following elements:

1. Title of question

The first thing in the title is to include the keyword, how to contain, not necessarily to a complete word to do the title, such as "Guangzhou which hospital to treat rhinitis good", you can use participle method, the key words, "Guangzhou to which hospital treatment for many years old rhinitis is better", the keyword participle are added descriptive words, The subject-predicate object can be considered plus a definite complement, which softens the tone of the ad.

2. Description of the question

Many people do Baidu know and search to ask, do not add description, that is, save time and effort, this is not the quality of the practice. Description must be written, and the description should also add keywords or keywords participle. So in search of the keyword, the summary of the searches out of the red will be more, conducive to ranking, the following example is the only one I found a description, but the description contains too few participle, density is not enough.

The description must contain the keyword or participle, but also contains the ingenious, do not see is the advertisement irrigation information. For example, "which hospital in Guangzhou to treat rhinitis good", described inside can be "inadvertently" contains it: I am a migrant workers in Guangzhou, rhinitis for several years, want to find a hospital treatment, do not know which hospital treatment is better, and cheap, working for a few years very difficult ah.

3. Answer

Answer also include keywords or participle! (from this see, do a Baidu know, always have a clear central idea, this thought throughout. The answer contains keywords or participle of the method, as described in the answer to the statement inadvertently included in the sentence, must not be too strong advertising, the answer does not recommend copying and pasting method, even if you want to copy, but also temporarily modified to meet the current situation of the question. The original degree of the answer is the second most influential factor in ranking, the biggest factor is the key words. Not only is the accepted answer has an impact on the rankings, but it also has an impact on rankings, as in the following example (see Summary and Red part):

Suggestions to do Baidu know how many people together to do, a person asked, 2 people or a few people together to answer, all contain a certain participle, the whole keyword into a few people's answer inside embodiment, both the advertisement is softened, and ranked good effect, others see so many people answer said a hospital good, played a strong effect. The person answering the question also calculates the workload.

4. Give praise

At present, I set up to know the Force group, is to increase the number of praise, this is the ranking of the impact of the third major factor, some know, ranked in the first enduring, are praised hundreds of. Baidu is aware of the practice, the most exquisite teamwork spirit, a profound embodiment of the network to promote the nature of the industry, there are others do know to send to the group, you see no matter how busy at the time, but also points to praise, if the same IP, may need to change IP to give praise. This kind of behavior can be regarded as a way of human being, beneficial to others and helping each other. Although I am not a serious person, not suitable for preaching, but to treat the Guangzhou group such a big help people, some must say is also a responsibility.

5. Considerations

① Chinese ID should be formal and serious. Eggs hurt little sister, God Horse cloud brother, this do not register, these IDs are not completely said, after all, network people are generally such a passive personalized, but medical advertising can not go down the vulgar route. Questions and answers also can not be too vulgar, such as "kneeling for the treatment of rhinitis, ye very depressed very egg pain." From this, all other promotional work related vocabulary, can not contain the content of the vulgar nature, medical industry only genital urology to go this route.

② questions to the patient's point of view, do not ask inexplicable questions, or "advertising" both words written on the face of the problem.

③ answer must appear to be specifically targeted at the hand of the question, rather than copying, even if it is copied to let people not see, and before and after the transition statement, the last sentence "Wish you health" and so on.

Summary of key points:

① contains keywords or keyword participle, but to control the frequency of occurrence, the question can appear complete keyword, description and answer in the form of participle, and can not appear more than 2 times.

② is well contained, without trace.

③ to advertise, or soften.

④ strong praise, team cooperation

⑤ try not to copy and paste the answer

⑥ refinement do not ask for quantity, do a know will have the first line of faith, we work less, we all know, should also understand my thinking, why the amount of less people to think about.

⑦, the ad for the prosecutor.

⑧ own brain short-circuit, really can't think how to do, Evans exhausted, can go to have to ask, 39 questions, Tianya Health Forum to copy some excellent questions and answers, but also pay attention to false original, can not be completely copied.

Summary language

Baidu know and Soso ask, we have not given it due attention, this is a search engine ranking the most effective platform. We have a "x-Q" Every day in our work schedule, basically, we can exceed the completion, the practice is to ask a sentence, answer a word (or copy a word), a few seconds to solve, spend more time because the link does not pass, a bit of technical content, the row up is accidental, not in the normal situation, This is to do the biggest misunderstanding of the question, our group now work only focus on classification information and Baidu know, we should pay attention to its this.

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