Medical and electronic Business is worrying

With the continuous development of the Internet, pharmaceutical electrical business in silence brewing a big outbreak of market development. Tian Cat and Jing Dong in the pharmaceutical electronic aspects of the active, not only for drug E-commerce opened the situation, but also let a lot of drug retail enterprises see the drug online retail potential.

According to the Chinese online Pharmacy Council information, 2011, the domestic pharmaceutical e-commerce scale of about 400 million yuan. This shows that from 2005, the first online pharmacy in China 7 years after the beginning of operation, online pharmacies have been slow development. But 2012, data showed that the domestic online drug market growth to 1.2 billion to 1.6 billion yuan, this year is expected to exceed 2 billion yuan.

Although the current growth rate of the pharmaceutical electric business is increasing by multiples, the development of the pharmaceutical electric business is still in the initial stage from the market scale. Faced with many "stumbling blocks." From the market itself, the consumption habits of online purchasing drugs are not mature, the market development is limited; from the outside, there are many government management policies and less nurturing measures.

Internal environmental impact

The immaturity of the pharmaceutical electricity market has restricted the development of the enterprise. Happy People online pharmacy director Liang Yongjian said, the pharmaceutical market is immature, shopping habits have not been developed. and 3C, home appliances, clothing and other categories are different, the medical consumption is more related to health, consumers in the purchase of medicine more cautious psychology, the choice of pharmaceutical companies need more trust, so the network to buy drugs than other categories of online shopping habits infiltration relatively slow. At present, the net buys the medicine consumption habit The cultivation is only a beginning.

External factor influence

Since the first online pharmacy has been allowed to open, competent departments in the distribution of online pharmacies very cautious, 8 years only issued more than 100 "Internet Drug Trading Service Certificate", although prudent is a good thing, but also greatly inhibited the development of this market, so many originally full of longing for capital disheartened.

In July this year, the State administration of Food and Drug Administration held a press conference on drug "two dozen and two builds" special action. Guoqing, director of Drug and Cosmetics Supervision Division of the State Administration of Food and Drug Administration, said at the meeting that the problem of illicit drug sales on the internet has become a global problem and a serious social nuisance. Guoqing said that no country in the world's regulatory authorities to encourage the sale of drugs on the Internet, its opposition to drug online sales further open the attitude is clear.

As the competent department of the online drug sales market, if the State administration of food and Drug Administration suppresses the sale of drugs on the internet, it is clear that the market will continue to develop slowly, as it has in the past seven or eight years.

The restrictive policies of the authorities also include not releasing prescription drugs online. Some people in the industry said that because of the development of electronic medical records abroad, electronic prescriptions are very common, online sales of prescription drugs has become a common phenomenon, and whether the domestic universal implementation of electronic medical records even needless to say, is the use of electronic medical records of the various hospitals, the format is also difficult to unify.

Technology is on the one hand, and more important is the attitude of promotion. If the lucrative prescription drugs in the drug market are not included, the market will not eventually develop much.

As a still immature industry, the pharmaceutical electric power needs the policy support of relevant ministries and supervision, and the relevant departments can effectively promote the healthy and rapid development of the medical and electronic business by coordinating the relationship between them.