Mengniu products detect carcinogens quickly apology hard to eliminate netizens anger

December 24, the State administration of quality Supervision, inspection and quarantine announced recently on the national liquid milk products for sampling results announcement, Mengniu Dairy (Meishan) Co., Ltd. produced a batch of products were detected aflatoxin M1 exceeded 140%.　　In the current situation of food safety problems, the above-mentioned events have aroused widespread concern in the media and public opinion. Aqsiq issued the report shows that mengniu this batch of sub-standard products for the group Meishan company October 18, 2011 Production of 250ml/box packaging of pure milk products.　　The measured value of aflatoxin M1 was detected as 1.2μg/kg, the highest value stipulated by the State was 0.5μg/kg, and Mengniu's product exceeded 140%. The matter in the network of concern quickly heating up: December 25 16:46, NetEase financial dispatch "Mong milk products were detected strong carcinogens company official website apology," as an example, the news in the evening by a number of financial media official micro-blog reprint. The incident reached a peak of public opinion at 23 o'clock in the evening on 25th, and 48,900 micro-blogs were discussed within an hour.　　On Sina, the hottest microblogging was reproduced 110,000 times, and all the popular tweets were forwarded about 200,000 times a day. And before the passive response of Chinese enterprises, Mengniu this time in the negative public opinion before the initiative to disclose. Mengniu Official website In the early morning of 25th has issued "about Mengniu Meishan Factory product sampling situation note," admitted the test results and said "to the national consumer solemn apology", but the Netizen's anger has not weakened.　　Nearly 60% of the respondents expressed anger and shock, and even claimed to boycott Mengniu. Mengniu Dairy Vice President Lu Jianjun in a media interview that the batch of products have not been sold, in the detection of problems after the enterprise has been sealed and destroyed treatment, so does not involve a series of issues such as recalls. Due to the Hong Kong Christmas holiday on December 26, the HKEx is closed, Mengniu Dairy (02319. HK) not traded. However, Yili shares in the A-share market (600887) appeared to have been dragged down by 7.5% per cent, a single-day price swing of over 9% and the final closing to 19.79 Yuan, down 5.36% from the previous session.