Mengniu won four C-BPI brand in dairy industry

December 5, the only national brand celebration of the Year "2014 (third) China brand Leaders Summit" held in Beijing, under the joint witness of government leaders, business representatives and hundreds of mainstream media representatives, Mengniu has won ice cream/ice cream (excluding ice cream/ice cream sold in brand stores) and lactic acid bacteria beverages ( Milk beverage), fresh milk (pure milk), yogurt Four industry China brand Strength Index (C-BPI) champion. As the sole national brand research project of the year, C-BPI is a Chinese brand Building foundation project supported by the Special Fund of the Ministry of Technology, which is an independent unbiased study based on Chinese consumer feedback, and a system for evaluating consumers ' most trusted brands by measuring the brand Power Index that affects consumer buying behavior. It is understood that with the liquid milk industry leading position at the same time, Mengniu ice cream/ice cream, lactic acid bacteria beverages, fresh milk, yogurt, has been awarded C-BPI for many years the first Chinese brand Strength index. Jesper Colding, vice president of strategic management Systems at Mengniu Group, said in a focus forum on "innovating the way to meet the challenges of the Times": With the change of consumer environment, especially for young people, we should know more about consumer demand and change and develop communication strategies. Mengniu "Pasture in the Clouds" project and the Cross-border cooperation with drop-by-taxi, is to use the Internet thinking and consumer communication, and "nutrition, healthy lifestyle" is mengniu and consumer communication core. In recent years, with the milk source, products, channels, business management and other aspects of the full force, Mengniu all kinds of products have been the market and consumer positive response. At the same time, the continuous improvement of business layout and the subversive innovation of Marketing way, also became the important factor that Mengniu C-BPI unceasingly promotes. For the first time, the milk products and health peripheral products across the border, the introduction of China's top intelligent milk m-plus pure milk; 10 years after the birth of the Soviet Union, the launch of the special world of the International collection of pure dairy, and the North American food giant, plant drinks global leader White wave, the introduction of plant ...... Mengniu Each step of innovation, in the promotion of its internationalization strategy, insight into consumer demand at the same time, but also refresh their brand connotation.