Micro Blog Marketing Practical Skills

Micro Blog Concept
is a kind of informal mini blog, a typical web2.0 spirit manifestation, is a kind of instant messaging system; its biggest feature is integration and API open, you can through mobile devices, Im Software (gtalk, MSN, QQ, Skype) and external API interface, and other channels to your micro-blog to publish messages.
Micro-blog representatives are: Twitter, Sina Weibo, rice, muttering and so on.
Micro Blog Business Value:
Customer relationship---Establish a good reputation and interactive relationship.
Crisis management---crisis, direct to the core of the crisis, defuse the crisis.
Reputation management---through monitoring with brand reputation, a good user experience.
Event Promotion---as the source of event information, activating event propagation.
Product promotion and sales---moderate promotional product activities, discounts, new products release.
Internal communication---through micro-blogging organizations can communicate within, multinational enterprises, cross-regional organizations.
have been talking about foreign twitterhttp://www.aliyun.com/zixun/aggregation/9046.html "> marketing cases, social media marketing cases, China also has a number of enterprises in social media, such as happy Net, Sina Weibo, According to Tangxing observation, the current level of social media participation is higher than the enterprises: financial magazine, Southern Weekend, the first financial, incredibly the home, where customers prudential products and other enterprises.

The attached figure is the official account of the Sina Weibo blog:

Micro Blog Eight tips:

1. Learn what other companies are doing with micro blogs (domestic/foreign companies)

2. Need to use microblogging retrieval tools to retrieve components to monitor corporate branding, products and related topics

3. follow/follow those micro-blogging users who have similar hobbies and communicate their brand information.

4. To ensure the day-to-day micro-blogging dialogue, the formation of institutionalization, normalization, continuity.

5. Get advice and feedback from your follower/followers.

6. Guide users to participate in joint creation, participate in the company's activities, new product development.

7. Abide by some established ethics and norms in social media. For example: Tweets need to be transparent (activity preferences, discounts, crisis information), respect for all social media participants (followers, adherents), and ensure that tweets are meaningful, anthropomorphic, and emotional;

8. The Micro-blog account will be properly published, and corporate portals, blogs, videos, pictures and other components of integration.

Micro-blog Four taboo:

1. Use microblogging not just to promote advertising, product information, not only tweet, need to follow other people to talk to them.

2. Do not use micro-blogging to record daily chronological, make sure your tweets are valuable, entertaining, and share value.

3. Do not excessively forward RT, to maintain a moderate amount of tweets message.

4. Do not panic, encounter micro-blog negative message, you should retrieve the relevant messages, understand the situation and then contact the relevant customers, can not be rushed to publish a reply or statement.

Conclusion: The core of social media is to exchange, participate in the dialogue, and actively explore the value of new media marketing.

Tangxing

Articles are reproduced in original, please specify

Some sources of material from the Internet

Contact: along5418@gmail.com