Micro-Blog operations in the implementation of data analysis help network promotion

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28 Push the public Welfare Training 1 period task from February 21 officially began to today has 3 weeks, the first training task has officially ended. On the first part of the task of training, I have not been on the blog or Weibo to mention more than half, but the attention of 28 of the Forum's friends must know what this task to do.

One: 28 Push 1 period Public Welfare Training task summary

1: Phase 1 microblogging task content and requirements decryption

To do the first public service training task, I have been thinking, what kind of task can let 280 people together to complete, each other to compete, think about it or the current most popular microblogging is the most appropriate. Just and the original 28 push internal member first task only do Tencent micro Bo different, this is 1,3,5,7,9 group do Tencent Micro Bo, 2,4,6,8,10 group do Sina microblogging. That is 140 people doing Tencent Weibo, 140 people do Sina Weibo. There are 2 basic requirements for students, 1 are fans (listeners) in 2 weeks to do more than 2500, and in the 3rd week to start the quality of Weibo, to see everyone's latest hair 10 meager average forwarding volume can do. There are 3 reasons why you will choose to do the microblogging task.

1: Let the students quickly understand the microblogging of the new media, because Weibo is already the site's largest user source.

2: Let the students accumulate a popularity of their own Weibo, for the future to do micro-blog marketing lay a good foundation.

3: Test the executive power of the students, through the Micro-blog task to eliminate the first group is not really want to learn the network promotion people.

2: Unconventional Promotion Training mode

28 Push public service training the biggest characteristic is, does not have the so-called teacher and the leader to each student to speak the theory knowledge. Not to start by telling students how to improve the number of Weibo fans, how to do microblogging quality. 28 Push is just for the public welfare training students a learning Exchange environment, so that each group of 28 students themselves to find ways to complete. In the process of hands-on practice, 28 of people will have their own small experience, and then share with each other, 28 of people experience blending together, than the so-called micro-blogging experts experience more than cow B. Because this is the experience they have personally practiced, and the acceptance of pure theory is completely different.

In order to make more students have the initiative, 28 push efforts to create a competitive atmosphere of the learning environment. The results of 10 public welfare groups will be ranked eventually, and 280 individual students will be ranked. Some strong and strong students will want to do the NO1 in the group, some students want to do more than 280 people inside the NO1, or hope that their team become NO1, so as to help the group to do poor students. I think the competitive mentality, if used in playing online games is bad. However, if used in learning network promotion, it can greatly stimulate the potential of students, so as to quickly master the skills of network promotion.

In fact, every issue of the public service training task content is not mysterious, the people who have the heart is easy to know. But many people know the content of the task and can't do it well. Mainly because there is no good learning environment, no team leader to force him to complete the task. In the process of doing the problem, there are no 28 students can discuss the experience with each other. Because 28 pushes the unique training model, thus lets the network promotion become really simpler.

3: A training Mission listener (FAN) data results.

First of all, let's take a look at the audience (fan) task completion, only the statistics task to the 13th day of data, such as: Tencent Group (left) and Sina Group (right) TOP20 list

If you want to know the complete list of TOP280 students, please go to the 28 forum to watch, because most of the 28 push students used to play Tencent Weibo, Tencent Weibo how to do listeners more familiar. Before all think Tencent group accounted for the cheap, and eventually the overall results will be better than the Sina group. But at the end of the 13-day audience task, the Sina group had 6 students who did more than 1W fans. Tencent Group has the highest number of only 9,000. Why there is such a result, I do not say in detail here, we can go to the 28 forum to see students write their own experience.

The public welfare 10 Group of Bing is in 9 days of time to the task of micro-Bo, from 0 to 1W fans, so I admire. According to my previous experience in Sina Weibo, 1 months time to do 1W is difficult. Although 28 push public service training is my organization, gave everyone such a learning environment, but some micro-blogging experience is taught to me, maybe this is 28 push the greatest charm of public welfare training. Everyone is a teacher, just want to do, nothing is impossible.

Remember at that time 28 push the internal members do Tencent microblogging task, the highest is 5 days to do more than 2000 listeners, but this public training, many people are only used 1 days and a half time to complete 2000 of the task, experience and efficiency has been greater improvement. The excellent performance of the students, but also to the group leaders of the public benefit.

4: The first issue of training task Micro-BO quality data results.

There are a lot of fans and listeners, but the microblogging content is not forwarded to the relay, then the microblog is not any value. So in the 3rd week of the 1 mission, the number of listeners (fans) was stopped. Let the students concentrate on doing a good job of micro Bo quality, so that their task micro bo vitality. Figure: Student task microblogging the latest 10 micro-blog Average forwarding volume (left is Tencent TOP20, right is Sina TOP20)

If the students in 9 days to the Sina Weibo can do 1W fans surprised me, the students task microblogging quality effect is to amaze me. In particular, the 9 group of Ures students, the latest 10 Weibo average broadcast volume 1049 times, and his audience is more than 4,000. Although my Tencent Weibo audience number has been 38W, I am ashamed that I have not had a single microblogging relay over 1000 so far. The Ures's latest 10 tweets averaged over 1000, the highest of which even aired more than 4,000 times.

Figure: Ures broadcast 4,000 times that Weibo (there is a picture of the truth)

The microblogging mission appeared a lot of cattle, such as Ures, a microblog broadcast on the thousands of, in 28 to push the task of the public training members of the microblog there are several. When you see the popularity of this microblogging, it's hard to imagine that these tweets are less than 1 months from the time they are registered. This is a lot of grass-roots popular microblogging, the past six months can not do things. And they do so on their own and collective wisdom. 28 push the teacher to teach them the experience directly, but gave them the learning environment. Although my own microblog did not forward thousands, I was more proud and proud to see the students doing so well on Twitter.

Here also special praise under the 9 group leader "Zehou" and deputy leader "Chang", from the public service training began to now, other groups for various reasons, there are members to leave and exit. Only the public welfare 9 Group is the only group without anyone left behind, although the 9 groups in the beginning are not particularly top-notch, but everyone's achievements are good, especially team spirit.

And some groups although individual member performance is very prominent, for example public Welfare 8 Group of Fans list TOP20 8 people, the quality list TOP20 even has 11 people. But because the 8 groups of the fittest atmosphere is particularly heavy, do the following 8 groups only 14 people still continue to complete the task, but also continue to be said to be the elite, but the rest of the people are basically to give up the exit status. and 9 groups of 28 people have no less, have the opportunity to continue to participate in the public service Training 2 tasks, learn more experience and knowledge. In this also praised the public welfare 1 groups and the public welfare 10 groups, respectively, Tencent and Sina group all day the best results. This Tencent group of students, because faced with a variety of problems, and eventually adhere to the completion of the task, is also very difficult.

The summary of the 1-period task is here, written today long-winded, we can insist that it is not easy to see here. But I hope to continue to watch, because the content of the 2 task of the introduction of more should not be missed.

Second: The prospect of 2-stage public service training task

If you have read some of the posts I have written before, I know that the importance of data analysis to the promotion of the network has been mentioned many times. So the public service Training 2 tasks, but also do data analysis. and is the public welfare 10 groups, each group does different data analysis. The premise is that each data collection and analysis, are very meaningful, to promote the network can directly generate help.

If you have seen 28 push the internal member 2 task summary of the friends know, is to do the link Exchange Platform site collection, but not simple data collection so simple. But to analyze the data from the user's point of view. How can let the person who wants to change a link, see this data to know, go to which link website to change link to be more efficient. Look at the Alexa rankings of this site, or PR value, or the daily link update frequency, or the number of links more complete and so on.

In this with everyone revealed in advance, 4 of these groups may do data analysis tasks.

1: Various industry micro-blog TOP5 statistics (Sina and Tencent Weibo)

2: Collect more than 3000 of the daily Posting industry forum

3:PR4 above independent It blog, Alexa ranked 50W

4: Statistics Alexa ranked in the 20W group buy navigation station

For example, the above mentioned "statistical Alexa ranked in the 20W in the group buy navigation Station", not to say that the Alexa ranked in the 20W in the name of the total navigation collection is finished, but from the perspective of a group buying site analysis. Through group buy navigation which data, can know at a glance, their own group buying site suitable for which group buy navigation. For example, group buying navigation area bias, which group buy navigation in Beijing area users, which group buying navigation is more users in Chongqing. Whether the collection is free and so on. The final data analysis purpose is to allow any one group buying site, a look at this group buy navigation data, know their group buy the site in which group buy navigation ads cost-effective highest, most appropriate.

And look at this data. "The basic data of various industry micro-blog TOP5 (Sina and Tencent Weibo)" is very interested in people who want to do microblogging marketing and do industry micro-blogging. Through this data to understand if you want to push a certain industry products, can quickly find the industry's popularity microblogging to help promote. If you are a micro-blogging operator, learn how to do it by observing what these peers do well. Of course, the final statistic is certainly not a simple basic data, but also to analyze, each micro-bo more detailed situation. Like the number of fans? And so on, more let the students themselves to imagine, think which data is more important, need to count down.

I've made a lot of blog posts about data collection and analysis. For example TOP66 popularity bar list, TOP42 quality navigation station summary and so on. and the 2 Task 10 group of statistics will also be very exciting, but the students are finally willing to share the data publicly, do not know: But to participate in the 28 public training trainees, believe that each other will share.

The 2-period training task, compared to the 1-period task will be much more boring, but it is very meaningful, hope that members of the public welfare group can be very patient to complete, this time do not pursue who completed the fastest, but to see who collected the most complete, analysis deeper. In addition, the 3rd phase, the 4th phase of the task has been thought well, including the 3rd part of the task, I am very confident, will allow practice to complete the 3 tasks of trainees, learn more practical network promotion experience.

Third: The personal feeling after the 1-period task of the Public Welfare training

A lot of things have done, just know how tired, (Organize student group communication, group YY Exchange, Statistics student task data, drive students to learn, and not motivated students to communicate, etc.) do public service training for me and 28 push founder team is a test. Many of the team leader devoted his personal time to 28 public service training, dedicated to his team. Some of the team leader also privately told me very tired, to tell the truth I have thought of giving up, whether to continue to do public service training. Because now the pay and the return is completely not proportional.

But in 28 to see the feedback to participate in public service training members, said that in this really learned to promote knowledge, the heart has a sense of achievement, support us to continue to do this. To do a better job of public welfare training, to 28 of the public service training to hope that the members are responsible. The next 2-phase task, the 3-phase task, and the 4-phase task will continue to begin. Also want to see the good on the one hand, although tired point, but also have a lot of harvest, through the organization of this public service training, team leader and I have accumulated more contacts, but also in the students to learn more experience. All these are my real feelings, what to say.

I used to think that through public service training, can make 28 push forum more active. But the discovery sometimes backfired. Because the public service training instead let some love in 28 push active member, go busy doing task, have no time to forum. Have spare time also is mainly in QQ group and YY room and team members exchange experience, but to the forum less time. But I still firmly believe that, as long as the 28 to push the forum and participate in 28 push public service training, the real learning to promote knowledge of the network, 28 push the word of mouth to go out early, will naturally attract more network promotion enthusiasts to 28 push. In this also hope that 28 push members to give a lot of strength, support 28 push the long-term development of the forum.

Because of the 1-year task, most of the teams have eliminated many people for various reasons. 8 groups, 3 groups, 2 groups, 5 groups, 6 groups, 10 groups and so on are still understaffed. If there are friends who want to participate in the 28 push for public service training, there is still a chance to sign up now. After the announcement, also will recruit member group leader registration email. For students who are not clear about the rules, it is advisable to read the posts first. So as to ensure the success rate of enrollment.

Found unknowingly and wrote more than 4,000 words, but there are many want to say, has not been expressed. For example, I would like to introduce the students who perform well in the Public welfare training task, such as Su Shilin, Li Wang, Bing, Peng Yongjun, etc. Through this public welfare training another harvest, is to find more excellent network promotion talent. After another company to find me, I have more talent to give recommendations. Of course, now is only 1 tasks, not fully understand a student's true ability, and so on 4 tasks, basically can see the real level.

2011-3-16

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/317.html (reprint please keep)