Micro-BO Group purchase consumer rights and interests are difficult to protect

Absrtact: Recently, the Citizen Sun Changli in the micro-letter to complain, said it through the micro-blog to buy the famous World Cup national football shirt, is a high imitation counterfeit. Reporter in visit to understand, as a new channel of online shopping, micro-BO group buying has been more and more consumption

Recently, the public Sun Changli in the micro-letter to complain, said it through the micro-blog to buy the famous World Cup national team shirt, is a high imitation of counterfeit. Reporter in visit to understand that as a new online shopping channel, micro-BO group buying has been more and more consumers accept. However, because the microblogging client is not a real network trading platform, once consumers encounter fraud, the end result is likely to be a complaint without a door.

1, 0 threshold to attract entrepreneurs "nuggets"

Yesterday, the reporter on Sina Weibo search keyword "buy", found a variety of clothing, cosmetics, mother and child supplies to buy micro-blog account number, and some micro-bloggers have more than 1 million fans.

"Micro-BO group buying this business model, similar to Taobao's ' poly-value ' activities." "My city engaged in Network marketing promotion work Chengjiahui said, because individual open an online shop not only need real name registration, but also pay a certain amount of margin, and register a Weibo account is free, so many businesses to micro-BO group buy" Love has a single clock.

Chengjiahui said that the micro-bloggers in the group before the launch, will be identified in advance to buy goods, prices and buy time, on the personal microblog publicity. Moreover, micro-BO group purchase of the initiator of many individuals, but as a dealer trading platform role.

"I often pay attention to a number of micro-bloggers released the purchase information, and bought a lot of brand-name cosmetics, leather shoes, small appliances and so on." "Public Chen Yali said, online shopping map is an affordable, and through micro-bo buy the price of the goods, often cheaper than online 30% to 40%."

Schoezihau, who runs a clothing store on the internet, said that his online shop was not eligible to participate in group buying activities on the platform due to its low credit rating. In order to increase sales, he tried to do a micro-BO group, the effect is good, sometimes a product can sell more than 100 a day.

2, no third party supervision, consumer rights and interests are difficult to protect

"Through micro-BO group purchase of goods, the quality of goods, after-sale and so rely entirely on the personality of the micro-bloggers, consumers encounter problems when it is difficult to defend." The citizen Shanna said, this January, she bought a "brand" down jacket through the micro-BO group purchase activity, but later found that the Shanzhai goods. When she found a micro-blogger, the other side always refused to admit that they are selling fakes, also not returned.

City Industry and Commerce Department staff said that in accordance with the relevant provisions of China's network transactions, E-commerce activities in the third party trading platform operators can be natural persons, legal persons or other organizations, but must be registered in the Industry and commerce administrative departments and obtain a business license. Therefore, the individual opened the microblog account is not a real sense of third-party trading platform, also does not have the business qualification. In addition, micro-bloggers in the registration of micro-blog account, and does not necessarily have a real-name certification, there is no transaction records can be queried, problems, even if the consumer to the Industry and Commerce Department complaints, there will be difficult to prove evidence, forensics difficult and so on.

3, network Buy to save money also want to be safe

Industry and Commerce Department to remind consumers, through the network buy way shopping, it is best to choose the regular electric dealer trading platform, because of its quality of goods, after-sales service and so on are more normative. To step back, even if there is a dispute, consumers can not only complain to the trading platform, but also through the business sector to defend rights.

Consumers should be reminded that, in accordance with China's relevant provisions, network transactions and related services violations by the operators of the illegal activities in the county level of industrial and commercial administrative departments under the jurisdiction. In other words, consumers in the online shopping after the dispute, should be to the Network Business Administration Department of the location of the complaint rights.

Luoyang Business Federation under the Deputy Secretary-General Wang Wangpeng suggested that the entity should be micro-Bo as a promotional platform for their products, but also through micro-blog to publish some preferential information to attract consumers into the shop consumption. (Reporter Lei)