Micro-business customers start sharing

Source: Internet
Author: User
Keywords Micro-letter micro-quotient
Tags add friends advertising agents business consumer content credit customers

> Now many people choose to do the micro-quotient, first of all why will choose the micro-business? Now there are 600 million people playing micro-letters all over China, micro-letter is a mobile platform, the era of micro-marketing, micro-letter to face the consumer group is very broad, and some people think that do the micro-business can not work, lying on the sofa can lose money, oh, so think people are wrong. I talk to my agents, if you think that the micro-business can be so comfortable, send pictures every day, reply to the guests will be able to make money, then I can only say good-bye to you!! There is no free lunch, not a line of each row is not easy, with micro-letter more and more people, do micro-business people are more and more, you do not work hard will be eliminated, feel tired? Tired! Tired on the right, comfortable is left to the dead!! Maybe I'm a little rough on my tongue. But the truth is this truth, I may be more stringent, cough, and I would like to share the experience of the micro-business, I hope to help just start to do the micro-business, or have to do the micro-business friends a little help  

How the micro-business agent to find customers
first to do the following
One, self analysis
1. Number of Friends
Micro-letter to have a certain micro-trust friends, if only dozens of, is not able to do micro-credit marketing, at least at the beginning of a minimum of more than 200, must or high-quality friends, To produce a certain effect. Of course, you can increase your micro-trust friends through some later efforts.
2. Friend Impressions
You might say, "sell something, do you have a knitting relationship with your personality?" If so, then you are wrong, if you are a stall, or on Taobao may not need, now micro-letter selling things, may have a relationship. In other words, how do you deal with friends, clients, classmates, etc. it is also very important that you have a good reputation among your friends, and that most businesses start with a friend around you, and if your friends don't approve of you, you can convince others? .
3. Social resources
Social resources need certain experience, for just graduated from college students, but for those who have been working for several years, you, in addition to their colleagues, do not know and make some other friends, such as customers, partners to establish a good relationship, Have a certain social network resources, to you this micro-credit marketing will play a very important role, because they are the mainstream of society, money, people pulse, can get their support, will achieve a very good effect.
4. Copywriting Skills
Micro-credit marketing is to rely on your words to impress people, if you do not use text description, only hair pictures, simply can not impress others. A good product is to need a word to speak to support it, so that vitality. such as selling clothes friends, you directly to the clothing pictures and clothes color, style, code number put up, you think will have effect? You often do this, your friends are tired, the relationship between good friends, such as general relationship or not know friends, they will definitely pull you into the blacklist. So, do micro-credit marketing, must have a certain language skills, do not need your copywriting how good, at least you have to describe the product clearly, said that understand.
5. Marketing Ability
Marketing ability is also a must not ignore, millet why can succeed, is his marketing ability is strong, this is very important on the network, we all said is does the micro-letter marketing, therefore certainly cannot leave the marketing two words.

Two, pre-preparation
1. Good name
A good name, easy to spread, you can improve your popularity several times. Such as buying Rice rich elder brother, micro-letter name Fugo sell Rice, a look will know is to sell rice, such as farming flavor net of Ah Wen, this one see know is to do agricultural products. The name of the micro-letter suggested that you are engaged in the industry or products add your personal name, do not recommend the name of what micro-shop, English name, difficult to identify. In addition, the micro-signal is not too complicated, it is recommended to use numbers, or simple English letters, to facilitate others to add you micro-letter.
2. Select a good product
to do micro-credit marketing, the selection is very heavy, the proposed selection of the best can have the following characteristics:
① margin High: To ensure that 50% of the gross margin, even higher the better.
② Less competition: such as local specialties, clothing, shoes are not recommended in the micro-letter sales, because too much.
③ Quality
④ public demand: We can have demand, such as eating products, everyone is willing to try, if it is clothing, shoes, or not satisfied with the style, or is not suitable.
⑤ easy to spread: in the micro-letter is not convenient to write too many words, put too many pictures, so the product can be 200 words within the best, but also easy to remember.
3. Familiar with products
before selling products, you should be very familiar with the product, and can extract the selling point of the product. For example, the salted duck, what is its selling point? To extract it out of the main points:
① free-range salted duck, healthy, safe and delicious. The
② is made of traditional crafts without any added harmful substances.
③ High-end gift box packaging, gifts tall.
4. Product Carrier
There is a flaw in the micro-letter, is not convenient to order, payment, then how to do? So you have to do the following preparation:
① open a home Taobao shop, ② apply for micro-letter public number, ③ Professional company to develop micro-shop; ④ prepare multiple bank accounts.
5. Other issues
① shipping issues: Product packaging, looking for Express.
② After-sales issues: After-sales process, after-sale issues.
③ Product Material: text, pictures, etc.
Three marketing strategies
1. Personal brand
Since you can become friends with you, to join your circle of friends, you must recognize this person, or want to become friends with you. Whether you know it or not. So you want people to know how you are a person, know that the micro-letter behind a living person. To do sales, you must first sell yourself out. So your micro-letter is not only a product of the promotional content, but also your personal life, life insights, other share, let people know this micro-letter behind is a kind of person. What you share must be positive, positive, energetic, and shape your personal brand.
2. Affective Strategies
You know what you are, you are a good person, this is suitable for you can make good use of others to you.Impression, to carry out some product sales, to slowly, gradually, not a day to send a lot of product publicity, so it is easy to let others disgust.
3. Sharing technology
When a friend buys your product, you want to share it first, let people see that there are so many buyers, and there is a good shopping experience, after purchase and after receiving the goods to share. Share the time must put the order information, dialogue content screenshot put up, appear more real, this is a stimulating other friends to buy an effective way. If a friend bought you, you share, and another friend and you, and this purchase is a friend, he saw, feel should support you.
4. Interactive links
In the circle of friends, you want to let friends circle friend know you exist, such as your friends sent some good content or information, you have to give comments, if you do not know what to comment at least a praise. In fact, a micro-trust your friends, nothing more than to know how many people are concerned about him, if you often interact with others, naturally will have a favorable impression on you, this is a very important behavior. Often publish some micro-letters and your friends to interact, such as the point of praise gifts.
5. Strong push Technology
This is to be based on different friends, is generally a better friend, joking way to sell, this must be mastered a degree, not too demanding, enough.
6. Learn to be Thankful
no matter which friend bought, bought how much, you have to thank others, and in front of the world to thank the people

Four, enhanced trust
1. Present the most authentic aspect to everyone, not to force
on micro-letters, especially your personal micro-letters, you can show your most authentic side to your friends as much as possible. Why the Ghost foot seven so many people pay attention to him, like him, one of the key point is that he wrote a large part of the article is his own real story and life sentiment, let a person feel very cordial. So we in the micro-letter to share some of their own life, personal preferences, do not pretend to force, the more real the better. such as how to survive. When your friend Circle friends know his behind a personnel, to you slowly generated interest and trust, everything becomes simple.
2. Treat your new friends sincerely, and communicate with them more
If someone adds you, one is to learn from you, the other is to cooperate with you, three is like you. Either way, you treat every friend well, don't put on airs. People find you to communicate, you are busy to reply to others, whether it is comments or messages, to do not leave, let a person feel his existence and a respect for him.
Second, after adding, no communication friends, not a valuable friend, all willing to communicate and communicate with you, have the opportunity to become your new good friends, have the opportunity to cooperate with you, so we suggest not to let go of a chat with your friends.
3. Share dry goods regularly and make them feel valued you feel valuable
everyone has their own professional side, that is, your expertise. Since you want to build your personal brand by micro-letter, build your fan circle, you have to have certain advantages or strengths in some aspects. For example, you know the electricity quotient, will dress up, write articles and other special features, you'd better regularly share your ideas and dry goods, the general attention to your people are due to some of your advantages to pay attention to you.

Five, how to add Powder
1. QQ Friends, mobile phone address Book friends all add, these are generally known friends, classmates, colleagues, customers and so on.
2. In micro-BO, QQ space, QQ signature on the release of your micro-signal, and a period of time to publicize your micro-signal, micro-bo friends are some friends.
3. More QQ group, according to your product characteristics to join different groups.
4. According to your own expertise, there are your products, write some share of the article, published to some forums, if users think you write well, will naturally add your micro-letter, want to communicate and learn from you, such as underwear products, can be published in Women's Forum on how to maintain stature, etc. In short, let you increase the exposure on the network.
5. You send the product to some friends who have some influence on the micro-letter, free to give him experience, he will help you to share, can play a promotional product of your effect, can also help you add a friend of a way.
6. See your micro-letter friends who recommend his friend Micro-letter, you add, see the Internet and you have associated with the micro-signal, you also add, anyway can add, because someone will have the opportunity to sell, do not let go of any one chance.
7. This method is also common, the simplest is to use micro-letter search nearby people, if it is a specialty products this product, in your local use this way to add friends is very effective.
8. To participate in some training, forums, lectures, seminars, etc., friends here are to know more people, so it is a place to add friends.
9. Push, find some relationship good, fans more friends let him help you in his micro-letter circle propaganda You, help you do promotion, this is also a very good way to add new friends. &NBSP

Six considerations
1. Do not brush frequency: Here The brush frequency is only a form of micro-letter, such as the release of the product micro-letter, only clothing pictures, size and color introduction. In 10 minutes bursts multiple micro-letters, suggest not more than two micro-letter within one hour, and to different forms of micro-letter.
2. Advertising only: In the micro-mail in addition to the promotion of your products, there is no other micro-letter content, this is a big taboo, especially personal micro-letter. It should be a combination of life and work, both personal and product.
3. No interaction: Never interact with a friend on a micro-letter, do not comment on a person's micro-letter, and never communicate with any friend, completely in their own world, this is also a big taboo.
4. Empty content: A day to release a lot of product micro-letter, there is no time to carefully edit the daily information, it became a simple release, and then released a duplication of work. such as clothing is the picture, size, color introduction, others are gone, very rigid, can be the intention to edit the daily micro-letter, every day different patterns, different forms, friends feel interesting, interesting, not clamor tasteless, and even think that attention to your micro-letter is very interesting, valuable, can learn a lot of things. &NBSP
Seven, other points
1. Time Analysis: This is also my observation and summary, is generally divided into three periods.
① 7 o ' clock in the morning-9: This fits right up, the first thing is to read the micro-letter.
② Noon 12 O'Clock-2: Many friends take a look at the micro-letters while resting at noon.
③ Night 8 o'clock-early morning: This is the highest peak, the most active time, almost many friends are in this period of micro-letter, dinner, bedtime is the peak of micro-letter. The
has mastered the above several time period, everybody can send some advertisement in this period, and everybody interacts more.
2. Diversity of advertising forms: advertising content not too rigid, too single, should be diversified, participatory, entertaining and so on.
3. Activities Marketing: Point praise Send gifts, Sun single gift, recommend prizes, and so on, as far as possible to let your friends activities, let them participate together to form interaction.
4. Insist: micro-credit marketing just started generally have no effect, you can not do one weeks, give up, to adhere to, a little accumulation. Do not see others one months can do so much, this is their before there is a great accumulation and precipitation. &NBSP
Summary:
Novice Micro-business How to add friends, it boils down to people's marketing, the first to sell themselves out, so that you have a good impression of you, the natural will pay attention to your products, buy your products. So everyone in the selection of good products, we should focus on how to establish your personal brand in the micro-ring, and everyone to establish a good relationship. Once you have a good reputation in the hearts of friends, I believe that selling products is naturally much simpler. Remember, people-oriented is the way of micro-credit marketing. &nbsP;

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