Micro-Hui won tens of millions of Yuan plan 2016 years on the GEM board

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March 4 News, social marketing service providers micro-media announced that it has won the Ding-fai-yuan-level financing. Micro-Media founder and CEO Wang Zhen said that this round of investment in addition to continuing to invest in technology, but also to strengthen the investment in marketing. In addition, the micro-public plan for 2016 in the domestic market.

Although did not disclose the amount of specific investment, but Wang said that Ding FAI's investment accounted for more than 50%, others from the Kai Fu Fund and other three investment agencies.

It is reported that in this round of investment before the micro-public in two years, the Qing branch and Zhongguancun government funds two rounds of tens investment, and before the round of financing to restructure.

Unlike other social marketing enterprises, the micro-audiences are technology-based enterprises. Wang said that the micro-audience is based on large data analysis and integration with social networks, and the past marketing companies are still relying on content ideas to attract fans, and then turn fans into customers.

The majority of the data from Sina Weibo, Wang Zhen said that the micro-audience can get the Sina Micro-blog strategic partner-level API, and with hundreds of partners API. "We can precipitate the data on Sina Weibo and tap into social networks for greater value." ”

Another change is the business model, where the customer divides the proceeds into a single settlement. As for the proportion, Wang Zhen said, according to the enterprise to decide. Generally speaking, the channel cost and the advertisement cost is high, the minority divides is high, because in the internet age, obtains the user to become 920.html "> Enterprise Development biggest problem."

In addition to micro-blogging, the micro-trust platform for the implementation of the business deployment, hundreds of customers through these businesses into the micro-letter.

For the micro-audience, technology research and development is the biggest investment. Wang said that its annual technical input has reached tens. Its technical team has been around 50 people, but it has a cost of 10% to 20% a year.

However, the current micro-public has not been profitable. Wang said that this year, the micro-public will start to profit, and from this year began to pay attention to the financial situation, plans 2016 in the domestic gem listing.