Micro-networking under Weibo "professional"

　　Micro-networking-Yes Sina Weibo recently launched a new product, a professional social application that looks biased toward human resource services, but has always been a Entertainment attribute-oriented Micro-blogging has led to the lack of the most critical "professional" temperament in the first few networks.

Micro-Network is the recent beta of a network of personal services, not only can help users in micro Bo friends/the entire micro-blog to expand Contacts, Release recruitment information/seek job opportunities. You can also give people the pulse rating/recommendation, improve their CV/keywords, etc. From the name of the micro-network, Sina Weibo wants to tap hundreds of millions of users on Weibo to find people with a need for professional social networking, and to provide these people with some simple human resources services. This is more convenient for Sina Weibo has the opportunity to do relatively specialized services in the future, so as to further explore the value of Weibo users.

Based on the microblogging platform to help micro-network directly import a large number of users, this is its biggest advantage, but the microblogging platform itself has decided some product attributes and forms, such as excessive entertainment, viscous poor, which makes it difficult to establish their relatively professional image.

Excessive Entertainment

Sina Weibo's product form has been the "People's entertainment" direction, from the recommendation of new users focus on the content is mostly stars or all kinds of entertainment accounts, to the popular micro-blog is all boring/entertainment news, all to the user conveyed the "on Weibo, entertainment," the signal. Therefore, a large number of ordinary users of micro-blogging needs and "recruitment", "Job search" is not too much, for ordinary users, Micro Bo is a place for entertainment, there is no need to find a job. An entertainment site, how users believe you provide professional services?

A lot of false information

The image above is the ordinary employee of Sina company in micro-network

Recruitment encounter false education, resume fraud is a lot of HR headaches, so the true reliability of information is one of the key to network services, and Sina Weibo on a variety of false plus V account for network services buried a huge hidden danger. Each microblogging user should know the famous "Chinese Red Cross business general manager" Guo Meimei bar, and marketing account processing of various types of false V, fake identity reds are emerging. After the opening of the micro-network, how to audit these intentional false identities will be a huge problem.

Marketing Shadow

In addition to excessive entertainment, micro-blog Popular marketing culture will also prevent the development of micro-network. At present, Sina Weibo on the excessive use of marketing services, a few companies, buy fans, buy forwarding, hair jokes, small clear, rubbish information spread, crazy comments abound. And many individual users also according to the idea of their own micro-blog account Dozen created a "high impact" marketing account. Micro-networking is hard not to be affected by this, imagine you landed a "professional social service" products, eyeful is marketing information, you will choose to stay?

Constantly overdrawn Weibo

It's tempting to keep discovering new vertical values from hundreds of millions of users, and Facebook and everyone wants to. But entertainment for the purpose of social networking sites, it is difficult in the field of professional and strong direct achievements, the culture of their own brand has formed an inherent impression, the user will be all the entertainment function as a subordinate light demand-you have my use, you push me away. So Renren's school-recruiting channel, Facebook's hiring, has gone cautiously.

At present, micro-blog to seek a breakthrough to find too anxious, all types of products can see "micro" and "Big Eyes" figure, and many of their own applications are micro-blog as a promotional channel. According to Sina's strong friends, it is not impossible for a micro-network to forcibly insert your timeline. It's hard to get good results from official success. When most microblogging users do not regard microblogs as a job-seeker platform, Weibo launches a "micro"-head networking service that is not cheap to take up. The Yellow Sea is known for its micro-networking ratings.

Another use of microblogging domain name, overdraft micro-Bo brand products. See how many brands can be overdrawn.

Professional needs on the professional platform to do, LinkedIn, the domestic lilac garden. are good examples. Micro Bo often do not understand this, always want a person to monopolize all the needs of users, the end result is often unsatisfactory.