Microsoft Azure is the Chinese public cloud field market

The economic Observer reporter Zhang Amazon AWS (Amazon Public Cloud products) in China's Landing, but let Microsoft China Azure Division general manager Zhi Jiqing long sigh. "We put AWS in a very mythical position and expectations are too high," he said. "Mr Ching has been asked countless times what the impact of AWS's entry into China on Microsoft is," What kind of business does an international company do around the world, and whether it can be solidly landed in China? So when the character of a myth really becomes a real person, I know at least I can mano and fight it. "It's not uncommon to talk openly about his goals," I hope that Azure (Microsoft's public cloud products) will be the first in China's public cloud market share, not just to be the first to land in China. "headquarters began to ask him to take advantage of the market,best from different dimensions, and Microsoft CEO Steve Ballmer has always followed the credo of" the first to the harsh, which is certainly the best, "which has always influenced Microsoft's logic in developing the market. In fact, Azure's progress at home is beyond expectations. "When we signed a deal with Microsoft, our goal was to build a team of over 200 people, but now we have nearly 300 people," he said. In the past few months, there has been an increase of 10 to 15 people each month. "Century Interconnection (Azure's partner in China), Microsoft Cloud Division president Covenda said. On the day that AWS landed, Microsoft opened up a slightly provocative 3,000 public-preview accounts, and was robbed within hours. Microsoft's Greater China CEO, Hele, has deliberately elevated azure's weight in the sales Team KPI (key performance indicators), "They're replicating azure to the market on a large scale, and it's clear that this building (Microsoft Office Building) is talking about it everywhere now." Said Ching. The era of interconnection and Microsoft's service delivery preparation period of up to 18 months, but when the real start of the public test azure, still a challenge. Century interconnection also has more than 10 years experience in operating data centers, but the data center is far from the same as the public cloud, which is the main reason for rejecting Amazon AWS in 2011 years. "At the time they were talking more about data center collaboration, and we were determined to do cloud service," he said. Century interconnected CFO Shang called. "We have a dedicated platform for Microsoft cloud, with Office 365 and Azure on top." And a key change is that we are training relevant people to do platform support, which is a service state. "Covenda was" sent "to the globle last October, before he was the general manager of Microsoft's global Technical Support Center Greater China, leading a team of more than 900 people. "Customers are most concerned about two questions: first, how long can you solve my problem, that is, timeliness; second, if your system is stable, these areIs the dimension that we focus on when designing the process. "Covenda said. In the century-interconnected cloud services Operations Command Center, 30 screens monitor all servers and switches in real time, as well as customer usage. Once the device fails, a small red dot flashes on the screen where appropriate. And the customer's fault is divided into 6 levels, that is, s0-s5 level, for different levels have different processing methods and reaction time. "For example, the highest level is S0, S1 level is relatively high, it refers to 80% of customers affected by an event." When this problem arises, we will set up all the information of this work order within 5 minutes, inform everyone, and build a communication channel within 15 minutes. "We will bring together engineers from all over the world and in China to deal with this event and solve it as quickly as we can, which is the benefit of the grading system," said Lu Yang, an interconnected technology engineer. "Microsoft's support for the century interconnection is not cost-minded," he said. And now there are hundreds of of thousands of Microsoft employees who have been involved in the centuries-connected operation of Azure, and almost every day, Microsoft's employees will be in and out of the interconnected office buildings of the century. "Basically with Microsoft has been a period of exploration, we have in support of a lot of practical experience." "Covenda said. "A company" also no longer worry about the internet century interconnection can keep customers, in Azure just landed, he once told the Economic observer Reporter: "We to the century interconnection proposed a very direct assessment standard, is to ensure the quality of service." "He did not expand because of the first advantage, because the two sides of the running-in is not so reliable." He began to put more effort into business. Previously, he added a second-line sales team to Microsoft's original sales system, characterized by a more focused product than the front-line salespeople. In many cases, first-line sales will be with second-line sales to meet customers, so that you can more accurately understand the needs of users. Now the structure is having an effect. "I started to get a phone call from the first and second line every day, and I got feedback. I know that this model has really come out because they are starting to think about the needs of their customers. "Not long ago, the foundation of the Qing-Ching on this basis to add a new role-business development." "They are responsible for looking at the larger dimensions, such as how to add the resources beyond Azure and Office 365, and many of the resources started from Microsoft worldwide." "This is what Ballmer has always wanted to see in the" Cloud + End "strategy, and Azure's role is to string all Microsoft's business. "These business units are looking for a place to integrate into the system." "It makes us look more like a company," said Shenwey, chief cloud computing strategist at Microsoft's Greater China region. "Just landed, the other department is still dubious about azure, they still worry about the business to the market, customers will not accept." "People often ask me if I have a good case., but our business was just beginning. "There is a subtle change going on inside Microsoft," says Ms Ching, who is very receptive to the value of azure. "That's why we have to set up business," said Ching Kyung, who had hoped to package Windows Phone, Bing and other resources to provide customers with a tailored solution, which now seems unlikely. Better resource consolidation also gives sales teams more opportunities to cut. For example, last year's orders for Coca-Cola, it is the sales team just contact with them, see digital marketing is a good entry point. "A very important feature behind digital marketing is that there is a lot of resources to support in a very short period of time, and Coca-Cola is going to launch a cool soft drink in the summer and we're quickly aggregating those resources," he said. "According to Zhi Jiqing, after further communication, they found that customers also need to do some data mining behind the back," immediately after the CRM (Customer relationship Management) came, you find such a point, the following a series of requirements will come up. The "pain" of the Internet has listed 10 important areas in the interior, including car networking, online video, games, ERP (Enterprise Resource planning system), and even film special effects production, which are all in the high data industry, are also in the rising period. After more than half a year of practice, he found that Azure is still unable to achieve the ideal state in the Internet field. Of the nearly 3,000 existing users of azure, the traditional business still occupies a large proportion. "It's certainly more natural for traditional companies to access Microsoft, and we know their needs and global needs in China," he said. Their first choice will be the Office 365 platform, and our sales team knows how to communicate with them. "Yan Zhi Qing put more energy on the internet," this is a battleground. "He had overestimated the difficulty of getting into the internet in the early days because Microsoft itself was not successful in this area." "But in fact, internet companies are not so exclusive to Microsoft, we thought they would think that Microsoft is selling Licence (license)." "Microsoft's very special sales model makes the language of both sides under the same individual system." "When we really talk about technology, the evolution of cooperation is natural." Many internet companies are willing to try something new, which we didn't expect at first. "Yan Qing said." Microsoft's team began to visit every Internet customer very proactively, and the group was asked to catch the "faucet", which is a sample of replication effects in a vertical area, such as catwalk, pplive and tick-tock taxis. But it is a long process, and for a long time, Azure will still rely on Microsoft's relatively strong government and traditional industries. For example, one of the clients of the Qing-kyung, half are government clients. China may be the only big market that Azure has the chance to lead, and they are growing faster in the US than in the Amazon, but their opponents are too big. Hele very clearly, "ifAzure is not successful in China, and Microsoft cannot succeed in the world. "The hope is in 2014 years, and capital spending on data centers and servers in 2014 has even reached more than two-thirds of total capital expenditure," he said. "Why spend a lot of money investing in data centers?" It's a big market. "The Microsoft Global VP, Server and Tools Business Department marketing general manager Marsh Akimoto told reporters.