Milan net wedding will start Paris O2O experience Shop

Absrtact: May 22 News, foreign trade to the Milan network has been prepared for a long time overseas online experience shop will officially start operation in June. The shop is located in Paris, France, an area of about 400 square meters, will be mainly displayed from the site selected hundreds of wedding products and related accessories. Milan Net

May 22 News, foreign Trade, Milan network has been prepared for a long time overseas online experience shop will officially start operation in June. The shop is located in Paris, France, an area of about 400 square meters, will be mainly displayed from the site selected hundreds of wedding products and related accessories.

Milan Net wedding dress

Milan Network said that the O2O store is a line from the line down to the new way of shopping, you can take full advantage of online sales and offline experience, the line of good products under the line to show and try to wear. Users can learn about products from the Internet, and then go to the physical store to feel, a good combination of traditional physical stores and online stores to form a new trend.

It is reported that the Milan network decided to open O2O experience shop in France, on the one hand, to solve the online purchase of clothing products can not try to wear the problem, on the other hand, in the core market-France to enhance the shopping experience, increase brand awareness. Customers can do free fitting in the experience shop, feel the quality of products, workmanship and try different styles of products.

Raiyun, vice president of Milan network operations, said: "We want to promote China's apparel products in a convenient and private way to the wider global market." Initially, we chose the mode of foreign trade, because it allows products and services to reach overseas consumers. Now, we hope to provide consumers with a better understanding of the product through the O2O model. ”

"Years of experience in online store operations tell us that because consumers are far away from home and living habits and cultural differences, it is not enough to rely on images and text messages from websites to showcase their products." It's hard to communicate directly with consumers and understand their real needs. And the opening of O2O experience shop can be a good product directly to the consumer, let them see, touch, wear to the product and brand has a more intuitive feeling. ”

In addition, the billion power network to understand that the Milan network will provide an appointment service, consumers can make an advance booking through the site to the O2O experience shop to carry out the test products and specific time. At the same time, in order to promote this O2O model, for the offline store drainage, Milan network will also come to the physical store to experience the consumption of gift coupons.

Industry insiders pointed out that in the increasingly competitive field of cross-border electricity, many players have felt great pressure in the past two years, have sought a new way out. Since this year, the Milan net moves unceasingly, from the website revision to the core product and the core market relocation, again to now will cross boundary the business and the O2O mode union, is not difficult to see its effort.