Millet ushered in a new milestone, surpassing Samsung to become the largest smartphone manufacturer in China

The latest survey by Canalys, a market research firm, shows that millet surpassed Samsung for the first time and became the largest seller of smartphone production in the country.

In the second quarter, the number of millet in the domestic smartphone market accounted for more than 14%, followed by Samsung, Lenovo and Yulong cool pie, accounted for 12%. This is a huge leap for millet, but also a new milestone. Over the same period last year, millet shipments accounted for only 5%. In the last quarter, Millet's data rose to 10.7%, ranking third. But at that time, the smartphone market or Samsung, shipping accounted for 18.3%, Lenovo is slightly higher than millet, reached 11%.

Canalys's analysts pointed out that the rapid growth of millet in the smartphone market is directly related to the price of its own people, especially after the introduction of Red Rice Series products, this price advantage is further reflected. Compared with the Galaxy series with Samsung averaging more than 3000 RMB, a red m 1S can be bought at 699 yuan, successfully capturing the massive low-end market. The red rice is the important weight that helps millet surpass Samsung in the shipment quantity.

Of course, price is not the only advantage. In terms of operation mode, the story about millet using internet thinking to sell mobile phones has long been talked about. In terms of product logic, unlike other Android smartphone makers, Millet has always valued its miui. Now, MIUI has gradually formed its own ecological circle, which includes smart phones, including the Millet intelligent terminal Sales also played a direct role in promoting.