Million APP, who opened the road to integration?

According to the latest statistics, as of June 2014, the number of APPs in Google Apps has reached 1.5 million, up from 1 million in the same period of last year. From 2009 onwards, massive mobile APP (application) supported the prosperity of the mobile Internet. There is no doubt that millions of apps have changed the way people surf the Internet and bring more convenience to Internet users.

However, we also see that the mobile world built by the APP is not perfect. The most important reason why the Internet has been able to subvert the traditional content architecture is that the web can link everything together in a hyperlink. But in the mobile Internet, we can hardly jump between APPs and APPs at will - applications are isolated from each other and information is disconnected. This status quarantined the user to be farther and farther away from the larger Internet, and user behavior was increasingly controlled by the major super APPs, which of course ran counter to the Internet spirit of promoting "free and interactive sharing."

In order to change this paradox, the industry made a variety of attempts. In 2012, Baidu started to deploy mobile content search. Up until now, Baidu has launched two concepts, "Baidu Light Application" and "In-Application Search". One Baidu light application is committed to building Web-based Internet platform for the Web APP, search content directly presents the in-application information, and without the need to download, direct use. The purpose is to move the application content to the browser through the Web APP.

Another idea is to do in the APP between. Early in 2011, the major micro-Bo account authorization feature introduced, people see the signs of information associated with the user using a microblogging account login third-party APP, you can call in third-party APP microblogging page, in order to achieve Simple jump and information sharing behavior. However, this mode of use of the scene is too single, and there is no need to repeat the routine, did not try to get through between the real APP.

In addition to account authorization, another viable way to connect is to rely on the tool APP. Sogou in Android 6.0 version of the input method launched QQ expression synchronization. Users can put the QQ chat expression collection interface Sogou input method expression, and in other platforms (such as browser, microblogging) to use. At the same time, Sogou input method of expression can also be used in WeChat.

Syncing emoticons through the input method seems simple, but one-step makes a lot of sense. This is the first time that third-party products have run through different APP systems and have data synchronized. Information barriers between APP is being broken, Sogou input method through its own cross-platform tool properties, contributed to the sharing of information. As a result, the appliance APP has a lot of room for imagination in terms of multiple data sharing and other business collaboration. After in-app search, a tool APP may be another link to tandem a variety of applications. After all, getting more information through simple steps is an inevitable need for people, and tooling generally has good cross-platform attributes and natural advantages.