"Miujie": "Amateurs-style" entrepreneurial there are setbacks there is hope

The box door of the bar opens, and a group of people play the piano and Miujie. The group is rehearsing for a concert to be held at the Lido Hotel in Beijing. Miujie and Lu Geng are singers of the "water and wood years" combination. Their other identity is: entrepreneurs. Over the past few years, two people have been involved in the creation of a number of entertainment outside the enterprise, involved in mineral water, speakers, clothing and so on, there are setbacks, there is hope.

Miujie and his career partner, Tsinghua alumni Lu Geng are not full-time entrepreneurs. For the time being, both are engaged in performing arts for the most part. "I have recently tried not to become a businessman and to keep my literary breath as much as possible." Miujie to "entrepreneur" reporter said.

1998, Tsinghua graduated Miujie into IBM. Four years later, he resigned as project manager from the big international company and became a professional singer. Http://www.aliyun.com/zixun/aggregation/19058.html ">2003 The end of the year," the Water age "and the former record company is full, he and Lu Geng decided to set up their own performing arts companies. The two men became "Restless" after the show company got a firm footing. "We have been the ' wood years ' for a decade, has been hoping to extend the brand, expanding." "Miujie said.

At the beginning of the venture, Miujie said that it has been adhering to subtraction from addition, that is, first try different fields, accumulate some experience and then adjust. In theory people are optimistic about the field, they are happy to try.

They have paid a lot of tuition fees and gone through a lot of detours. 2008, Miujie, Lu Geng and then the broker Chi Yanjun to Beijing Shijingshan District, the Shuanglong Gorge travel feel a good taste of mineral water, the mineral water business. They set up Shumuji Food Co., Ltd., Lu Geng as a legal representative, and contracted the Shuanglong Gorge, a mineral water plant.

At that time, "wood years" star effect won a number of media on this mineral water attention. There are reports that Chi Yanjun in 3 months at a price of less than 50 million yuan to buy the original source of water production plant, in Chengdu in March 2009 to participate in the national Spring sugar cocktail to get more than 10 million yuan orders. It was also reported that at a board meeting, Miujie came up with the slogan of "Tsinghua in the water of the aquatic life", "no other drink can be called water Tsinghua." ”

But "Tsinghua in Water" was later proved to be Shira. According to "Beijing TV" reported that the establishment of less than three years of water Mu Jing Food Co., Ltd. was forced to suspend production, and arrears of 1 million yuan in the contract. In court, Chi Yanjun, the general manager, admitted that the company had no business for two years and was insolvent, and could only afford to pay the full debt with a purchase price of more than 400,000 yuan of equipment.

Recall that paragraph by the "whim" and caused by the failure, Miujie quite calm, "in the entrepreneurial process is not theoretically the results will be good, which has the team, experience and the industry's own laws of the problem." You never know what the outcome is until you try and see the market reaction. ”

In addition to the unsuccessful mineral water business, they have been doing "additions" for the longest time in the electronics industry. 2009, the water and wood years and TCL cooperation launched a "best time" theme music mobile phone. The former vice president of TCL Mobile Communications, and Miujie with Tsinghua alumni Chen Qi Hui is from then on to see the water and wood age on the appeal of young ethnic groups. "At that time feel that although Tcl is a good brand, but the young group on its recognition of the lower point," Chen Qihui to the "entrepreneur" said, "So for the young and fashionable water and wood age TCL dual Brand launched, at that time there are three machines, one months sales tens of thousands of." ”

2011, they and the former Warner (China) president, the Plum Music Base President Xu Xiaofeng in Shenzhen, set up the water and wood age technology and Culture company, and won the national music creative industry base investment. The company has tried many different electronic products, MP3, tablet computers, and even video cameras have been its development targets. "We finally hit the speaker, which is the most consistent with the water and wood temperament of the product." "Miujie said.

The company said it was the first time the industry had injected copyrighted assets from Music Entertainment into the company, combining it with personal consumer digital products. Chen Qihui said that the current "water and wood years" speakers and including Su Ning's national more than 30 stores to cooperate, the monthly sales of more than 6 million, in the gross profit margin of 30% has begun to profit, of which more than 10 of the single product price of speakers gradually overtook the "rambler."

"To do a speaker of the initial start-up funds about millions of, which is the main fund is the cooperation team out, Miujie the main energy or on the music, I have a more specific business management." "Chen Qi FAI recognized Miujie this kind of entrepreneurial" aloof "state.

"I can't put my heart and soul into the business," Miujie says, as soon as he enters the commercial state, the literary and artistic breath will be reduced abruptly, and the fans will not buy it without the quality of the wood and literature. He added that money and management are not their strong points and are better at providing creative inspiration. and "Water and wood years" speakers are almost in the water wood of the song naming, such as "Life has You" and "departure."

Whenever a major decision, Miujie will participate in, and the company's management, shareholder level, agent level communication, but he expressed reluctance to interfere in the company's management too much. "The reason is simple. I am a singer, unprofessional, and the other person may have been in this industry for many years. If we disagree on one thing and start a discussion, do you think he and I have a big wrong chance? If I move out of the founder's position, the company can't do it. ”

Lu Geng also to the "entrepreneur" that artists have pros and cons. On the one hand, visibility can be driven by transmission, in the early days of entrepreneurship will save the cost of publicity, but at the same time artists entrepreneurial and biased. "The business thing and culture are two different things, so this part needs to find a professional team to do, can not participate in too much management." ”

In Beijing, the Central University of Nationalities and Xidan Big Yue City, there are water wood years of "Tea music station", is said to be more prosperous business. "Water and wood years" brand of guitar is also coming online. He and Lu Geng also work with people to do clothing business, two people wearing a "dream Not dead" water wood T-shirt, for their own Taobao shop when models. "Entrepreneur" reporter interview Miujie that morning, he just talked to a person, "mainly talk about our brand apparel cooperation."

"The brand may also be an amplifier. A product could have earned a dollar, but it would have made 100 dollars with our hat on. It may be a good thing to magnify profits in the short term. For example, we now ' Suimu ' Taobao clothing store, but also believe that the strength of the brand, where customers, the first time they burn money to hit the advertising finally spell is the brand influence, so we have a certain advantage in the starting point. "Miujie said.

In Miujie's vision, the "water and wood years" brand will affect a person's life from morning to night: Get up, you drink a glass of "water and wood years" of water, dressed in "water and wood years" clothing out. After work, you can go to the wood-age KTV singing, or play "water years" guitar and friends party. At night, listen to the "wood years" speakers play a beautiful song to sleep.

In the past few years, can count over the star entrepreneurship will not less than dozens of, but drubbing and return to the public. Chen Qihui said, to do business, the probability of success for everyone is very low, this with the star entrepreneurial or not it may not matter. Star business like also have a very good idea, find a good partner, integrate all aspects of resources, such as entertainment resources, advertising resources, as well as the actual operation of some resources, integration ability can be done well.

Amateurs-style entrepreneurship in the past few years, Miujie also thinking. "The Times are different now. The logic of the past is that you really do a good job of success, now is as long as you can convince investors, or let the people think you this matter, you are successful. But from my personal point of view, I do not know how much the impact of Tsinghua University graduation, but I personally still like to do things, hope that this thing done, I went to finance. The