Mobile Browser Enclosure Start: The entry is already in position.

The mobile browser industry, which occupies the most important entrance to the mobile internet, walks into 2013: The players are already in place, the share is by no means divided, and the monopoly of the giant game is only increasing. Giant browser, specific to mobile browsers, just the small branch of the internet industry, but attracted a lot of business company's eyes, the old company UC excellent view, Oupeng to make a living, the new generation of entrepreneurial dolphins, every day to this, but also Tencent, Baidu as the business standard and try to come from behind the industry giants. Competition story in last year joined the more blood swelling of the bridge, from the global background of the ocean has been interpreted to the Chinese market, these have become mobile browser multifaceted 2013 years of bedding. The first is Google, the world's Internet overlord, which ported Chrome to Android handsets last February, and plans to replace the native browsers as the default browsers for the Android system. Soon, the June Google Developer conference, Chrome announced the launch of the iOS version, the Apple stronghold to challenge safari behavior to the industry excited, to know, Google was in the map out of iOS and Apple is not very happy. Chrome is one of the most popular Internet products outside Google's search, and last May, Internet traffic monitoring agency StatCounter data showed that Chrome's market share first surpassed Microsoft's IE in the world. While the data remains controversial, the trend of the impact of the more than 10-year dominance of IE seems unstoppable, with mobile versions such as Android and iOS being released, and Google's ambitions in the mobile browser market are self-evident. With the same aggressive and more established Yahoo, the internet giant, which has been trying to revive the cause, has launched the Axis mobile browser to be a chrome and safari killer. And in the Chinese market, Baidu, Tencent, 360 and other giant companies are non-stop upgrades to update their own mobile browser version. In the PC market has been with 360 dead pinch Sogou browser also directed a "subterfuge". Last June, Sogou CEO Wang Xiaoquan in the media interview also clear attitude: "Still thinking, we will not send a direct mobile phone browser, if you want to send, but also to have significant differences, now it seems not." "But last November 30, sogou Mobile browser iphone version of the release, so far has been three version update." According to the official website information, Sogou mobile phone browser Android version is also in the plan. In the 3rd quarter of 2012 China third party mobile browser market monitoring report published by the renowned third party consulting firm Analysys International, six companies occupy 95.1% of the active account market share, which has a big background on the mobile phone QQ, Oupeng (the world's largest mobile browser opera in China's son brand), Baidu, Every day (Huawei's) four companies. and the market active mobile browser also has Aliyun browser, charming browser (millet) such as "Rich second-generation", which is not yet inChina's true force of Google, Yahoo and other enterprises, through 2012 years of China Mobile browser industry, the giant springtime. Even though the great, but mobile browser industry is still in the enclosure stage, in the business model is still unclear today, how to obtain the maximum number of users is undoubtedly the focus of competition, technology and strategy for this service. Around these competitive points, a number of mobile internet companies have been divided into various ways of action. With the first advantage of the veteran manufacturers UC gifted in its global 400 million users on the basis of the beginning to build an open platform. Yu, founder and CEO of UC, believes that the content of mobile browsers will be redefined, from a simple internet software into a mobile Internet portal service platform. According to the concept, UC has been deep into its four business systems: Information Services platform, application distribution platform, mobile social platform, mobile gaming platform. Unlike UC, the new entry Oupeng, Baidu is still trying to increase the number of users. Oupeng CEO Song Lin revealed that 2012 Oupeng successfully entered the domestic Third-party browser market in the first three, the year to achieve more than 500% of the growth, the number of users exceeded the 100 million mark, and the new year to continue to stabilize the third place, and strive to make more and more mobile internet users become "Lotus" (Oupeng fans) The same to the size of the user also care about mobile phone QQ Browser, with the help of QQ user base, mobile phone QQ browser quickly after the data level with UC pinch rack. This is a matter of the brand and reputation of the competition points who will not give up. Vendors who are concerned about the browser's most original performance still exist. Dolphin Browser last year launched a high-profile core of self-developed-the speed of the core. The owner of the Daily browser of Huawei also believes that "the core can reflect the most central differences, such as the support of video, HTML5 now the most killer application is video", because "the user of mobile browser experience requires a lot based on a strong browser kernel to do." The understanding of platform construction, the understanding of speed is the focus of the above manufacturers competition, it is no wonder that the "true and false core" of the quarrel, and this will continue this year. Analysys International analyst Peng describes the current trend is frankly, mobile browser market giants everywhere, the demand for personalized and platform ability is the competition. He further explained that this mainly looks at the mobile browser manufacturer's market execution ability and the comprehensive innovation ability. The former Test the market to promote the user size and therefore the expansion of the behavior, and the latter test technology research and development, product innovation, platform integration and other innovative capabilities. Commercial newspaper reporter Zhang Yiwang link mobile browser market strength matrix on the mobile browser market competition, Analysys International analyst Peng recently released the 2012 China third party mobile browser market Strength Matrix Research Report, The 2011-2013 China third-party Mobile Browser market manufacturers in the strength of the matrix in the position and the implementation of the ability to change the ability to do interpretation: the leader: QQ, UC expected new entrants: Baidu mobile phone QQ browser and UC browser occupy China's third-party mobile browser Market active Account 77%. UC Browser is a veteran manufacturer, with the first advantage and loyal user base, with the help of open platform architecture, its commercial exploration can be the first to expand; Mobile QQ browser relies on Tencent huge funds, content and channel strength, momentum; Baidu in September 2012 Baidu Conference High-profile release Baidu Mobile browser new version, This marks another Internet giant will force the mobile phone browser market, with a similar advantages of Tencent, can be replicated success wait and see. Pragmatism: Opera is expected to be new entrants: charming, every day opera as the world's leading mobile phone browser brand, with leading technology, abundant capital and high-quality brand influence and other resources, Opera entered China earlier, with its simple style and good experience, accumulated a large number of users. But after its Oupeng brand is established, opera may gradually fade out; charming browsers and every day browser this two has a terminal background of the mobile phone browser brand, in the channel pre-installed, financial strength and other aspects have congenital advantages. Innovator: Dolphin, 360, go expected new entrants: Oupeng Dolphin Browser To create the gesture function led the manufacturers to seek product differentiation enthusiasm, such as Oupeng browser in reading page, personalized aspects of continuous optimization, go browser inherits the consistent cool page style and so on. Oupeng with the channel Shangtian cooperation, technical advantages, invest a lot of money for research and development and marketing, and quickly in the market foothold. The successor: Mobile Link browser as the handset browser market pawns, whether in the user size, financial strength or innovative ability are lesser, but the migration of the browser into the subdivision of the business market, and actively explore, seek to differentiate the road, still occupy the market place.