Mobile desktop triggers industry melee free rule invade mobile internet

Recently, 360, Jinshan, Kaspersky, roaming between the war of words, playing the joy, micro-blog to become the main battlefield. Sogou Input method and QQ Pinyin, anti-virus software to kill each other ... These products are desktop-level products, why are we flocking to rob users desktop it? is not already entered the cloud computing age, the browser can achieve all functions?





Desktop competition began to intensify, and the fire to the mobile desktop. From the desktop to the page, and back to the desktop of the competition is staged, behind this we will find a very common law: by a free product driven by a common development of other products, this law seems to be the eternal truth, but also the root cause of the Internet dispute return.





free products To do the leading repeatedly successful





Google relies on free search engines to expand its product lines to mailboxes, IM, social networks, online albums, maps, mobile operating systems, browsers, Office software, Google TV and future cloud computing services. Google's huge success comes from the powerful influence of its free product search engine.





Tencent relies on QQ 1 billion registered users to achieve the penetration of the entire Internet industry, can even omnipotent. And Baidu, Sina, NetEase, Alibaba also through their own products to achieve a large-scale expansion of large internet companies to diversify, so that other enterprises difficult to find space for survival.





in the final analysis, these companies are through a good free product access to users, and then through the pass strategy bundle other products, so as to achieve the synchronization of other product line development. When they are all through free products to their own clear positioning, natural and opponents formed a separate, but these major internet companies and mutual infiltration, the fight between the dead and the dead.





in our ordinary netizen view, see News is to go to Sina, send an email is to go to NetEase, chat is to go QQ, shopping is to go to Taobao, search is to go to Google and Baidu. These big sites cover almost the majority of Internet applications and also have more than 90% users. Oligopoly can be used to describe the current Chinese internet market.





pc Desktop Warfare





But recently these internet companies have not satisfied their own positioning, have launched their own client products, hoping to launch a desktop war.





First look at Sina. Sina was the most conservative of several big internet companies because of its fragmented equity holdings. But since Chao took the management buyout last year, Sina has become a host of enterprises, but also began a new action. Weibo is undoubtedly Sina's most successful product at the moment. Because of this product, Sina also has a sticky user tool, thus making up for the news portal is not easy to allow users to stay, a single profit model of the ills.





to see Tencent again. In fact, for Tencent we do not have to say, because his killer is the desktop products. At present, Tencent is the most client-side software Internet company, covering almost every area. Whether from the number of users, or profitability, Tencent has demonstrated the absolute advantage of grabbing the desktop.





again to see NetEase. NetEase's killer product is the mailbox, is currently the most users of the mail service provider. But NetEase is also in QQ mailbox, Gmail and other challenges. In order to meet the challenge, NetEase Mailbox department recently launched the "NetEase Mailbox Assistant", this client software products will help NetEase preempt the desktop.





and security software domain for desktop preemption more intense. 360 Why to push free security, the purpose is very clear is to preempt the desktop, whether it is security defender, free anti-virus, security browser, Zhou 祎 to copy the mode of QQ, no matter what kind of software as long as users can be used at any time, to seize the user resources, it means a huge market. But to tell the truth, at present 360, rising, Jinshan and other companies have robbed the desktop, their looting is often secret, do not tell. It also means a great deal of risk.





and Input method, browser contention is the absolute table of contention. After all, one is the input tool, one is the Internet tool, which is indispensable, as long as the share is large enough to youboy. Now some of the input method company has been unable to withstand the temper, began to pop out of the window, the flow into the portal and other places, although many people hate this behavior, but the user is after all vulnerable groups, no right to speak.





Mobile phone's desktop war has begun





in the context of PC desktop warfare, mobile desktop warfare may be more violent. This is mainly because of the limitations of mobile phone products, so that the client software products more market. We may always use the phone that inconvenient 12 keys to enter the Web site, users are more accustomed to click on the desktop icon. Occupy the mobile desktop, meaning a huge user base.





At the end of 2009, China Mobile internet users 233 million, 2010 mobile phone users will reach 800 million, and mobile internet users will also break through 300 million, such a huge mobile internet users, means huge business opportunities. Easy access to users through desktop products, whether it is mobile phone IM, mobile phone reading, mobile games, mobile browser, mobile phone input, video, mobile security software, optimization software, mobile phone theme, mobile SNS, mobile phone microblogging, mobile map, mobile phone positioning, mobile payment, mobile phone network and so on, will have a huge number of users.





a new battle on the mobile desktop, while the mobile phone is the easiest to pay the tool, after all, and user accounts associated. This also allows some lawless elements, built-in deduction fee trap malicious charges occur repeatedly. But this will be a small episode, the future of mobile phone clients is still the mainstream to meet user demand for products, fraud and debit software will eventually be eliminated.





when the four big portals through to the class of software into the mobile desktop, their competition will be white-hot. Sina mobile phone microblogging, Tencent mobile phone QQ, input method, browser, sync assistant, mobile phone SNS, mobile games and other types of software, Sohu's mobile Input method has been online. 360 seemingly unwilling to let go of this piece of fat, through the acquisition of mobile phone security software vendors into the mobile phone client. And Taobao also began to increase the mobile phone shopping software promotion, and mobile phone companies to promote Taobao mobile phone.





in a situation where internet companies are eager to operators also did not sit on the fire, mobile flying letter, cell phone mm, mobile phone, cell phone music, mobile phone number directory and other products have many users, and Unicom is the choice of cooperation with Tencent into the mobile Internet, telecommunications and MSN cooperation, into the mobile internet.





, China's Internet after 10 years of development, from the desktop to the contention of the Web page, and back to the table of contention, and Rob User desktop battle has been burned from the PC to mobile phones and other mobile devices, a spectacular drama is staged, we wait and see! (Author of Consumer electronics industry experts, E-commerce experts)