Mobile electric business develops rapidly

Recently, China E-commerce Research Center released the 2012-2013-year China Social Mobile E-commerce Market report, said, as of December 2012, China Mobile E-commerce market transactions reached 96.5 billion yuan, an increase of 135% per cent, still maintain a rapid growth trend. The report predicts that the figure is expected to reach $130 billion by 2013.

In this respect, the report was executed in chief Mo Dai, analyst of China e-commerce Research Center, said that the reasons for the rapid development of mobile e-commerce in China are four, one is the number of mobile phone users and the number of users with mobile Internet, the second is the popularity of low-cost smartphones and tablets; third, internet speed, wireless broadband, tariff reduction Four is the traditional electricity merchant precipitate, has laid the foundation for the Mobile Electronic commerce development.

It is reported that the report through the 30 first-line retail business enterprises and 1000 users of the special questionnaire survey, the user shopping behavior data and psychological analysis, in-depth study of social mobile E-commerce, is the first and so far the only social mobile E-commerce report.

At the same time, the report also argues that the integration of social networks and E-commerce has become a popular business practice, with the growing sophistication and scale of social networking users, the increased interaction between users and brand-name enterprises, and the overlapping marketing effects of sharing among users, To make the advertising benefits of social networks continue to highlight.

In many social networking platforms, micro-letters have become the most capable of interacting with customers in the platform. According to the report, the survey found that 100% of the electric companies believe that all types of social app applications and micro-letters is to make customers, sellers and social groups among the easiest to interact with the most popular. In the second place is Weibo, which 86.7% of businesses think. The third is a variety of social shopping sites, accounting for 83.3% of them.

Mo Dai believes that the popularity of social apps and micro-letters is inextricably linked to the current popularity of smartphones and tablets. With the development of social apps, the commercialization of China's social networks is on the way to seeing that social-networking apps are still far from reaching the ceiling and still have potential in the future.

But Mo Dai also points out that the use of social apps is polarized, with data showing that more than 80% of mobile users use only a download of no more than 20% of apps.