Mobile electric Business "worries" fierce in the tiger, "foresight" poach

In the Internet arena, mobile internet and mobile electric business is the biggest engine of the Internet development, more and more traffic injection to the whole industry to show a thriving situation, recently, Alibaba in the latest prospectus, disclosed in the second quarter of the financial income status and total trading, In the second quarter of 2014, GMV accounted for 32.8% of the mobile end, the chain growth of 19% or so, mobile electric business has become the main force of the development of the Internet, more and more electric dealers began to tilt to the mobile field, but the development of mobile electric business also has its own distress, the development of mobile electric business "worries" and "foresight" Become the most restrictive factor restricting the development of mobile electric business.

"Worries" is fierce in the tiger

Mobile Internet power business and the Internet, as in the marketing process there is a problem of excessive marketing, these issues become the largest mobile electric business development "worries", the mobile power market over marketing directly led to a crisis of trust, the network to buy electricity dealers hype, The unclear regulation of State policy and regulation and the concealment and virtuality of the electric dealers have brought about a very difficult situation for the layout of the mobile electric business. More and more mobile electric dealers have been complaints from consumers, according to 58 Media Advertising Alliance survey showed that the purchase of in-kind and propaganda does not match the experience of online shopping, the site to develop unfair terms of the purchase and " 7th no reason to return the goods "in the consumer net purchase of the three major problems encountered, among them, 81.61% of consumers said that there had been, bought in kind and propaganda does not match the online shopping experience, probably consumers in the process of online shopping has been exaggerated publicity, therefore, the goods to the board to become the" top of the online shopping problem. "

"Foresight" poach

In the recently concluded China Internet Conference, mobile Internet security has become the focus of attention, and the convening of the Internet security conference, but also marked the security of the Internet has become a major development of the industry, and the impact of hundreds of millions of of users of the security of malicious programs are increasing by more than 2000 a day, Mobile Internet security is becoming a new problem of network security. Therefore, for mobile internet electric business, more and more mobile internet security issues become an important bottleneck of the development of the Internet, this is a long-term project, the security of the Internet and the convenience of payment and security to become the mobile power to occupy the Highland, the security of the Internet has become a long term mobile electricity business, This kind of foresight is the biggest obstacle that directly restricts the long-term development of the mobile electric business, so the best way to survive is to solve the problem actively.

Be prepared for the danger

Mobile Internet has become the internet era of the next economic outbreak point, more and more electric operators have moved to the mobile company as an important support for their future development, but, in order to be prepared, Alibaba's latest prospectus in the total volume of transactions although there is growth, but slower growth, It is explained that the worries and foresight of the mobile electric Company has become the factor restricting the development of the electric quotient, therefore, the electric business, especially the mobile electric Company, is more to do its own brand construction, reduce the influence of these factors to the minimization, and change this status by means of technical support and marketing supervision. Actively take the form of cooperation with the Alliance platform for user resources marketing, rather than through false publicity to attract attention.

People without foresight, there must be worries, enterprises are the same, mobile electricity market competition is more intense, both "foresight" also has "worries", which became the nightmare of the development of mobile electric business, only in the development of the Times, in time, to carry out all aspects of the reform, to be prepared, can realize the rapid development of mobile power.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!