Mobile Internet busy more than busy: Grassroots app to find a bit

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Big guy busy platform grassroots app to find a bit

Two days, the "Bird's Nest" next to the National Convention Center brings together such five thousand or six thousand people, there are all over the country, there are also the sea from the yellow hair blue eyes. "My product is good, my product has the market, my product wants to make money", these people to the word of mouth, money, achievement is not without chasing, in mobile internet can create rich era, they hold "certain line" idea, but to the successful node slightly blurred.

Non-practitioner chasing the lively

"You bought your own ticket?" Invited to participate in the mobile Internet conference Li Liying on the morning of the Thursday General Assembly opened half an hour before the initiative to greet the reporter, she mistakenly thought that journalists are practitioners. At this time, the Check-in area line up more and more people, a media peer later vividly to the reporter described: in 8th temporary access to the channel, many people holding a bank card to ask for tickets, "A lot of cards are in English, I do not know."

"I didn't expect so many people to attend. "Li Liying is the chairman and general manager of the American School of Chinese education, focusing on preschool education courses and software." "The company to the mobile Internet level of consideration, this is mainly to learn, after all, is the trend." "Li Liying told reporters," in foreign countries have also participated in similar meetings, but from the scene, this kind of domestic meetings more enthusiastic, because the practitioners a lot. However, foreign countries pay more attention to exchange and interaction, the majority of domestic conference listeners, the reason is more people. ”

Time to the next day 4 o'clock in the afternoon, two hours before the closure of the General Assembly, Beijing Communication Network Technology Co., Ltd. Operations director Yang Hua is working hard to the shuttle participants to give souvenirs--printed with the company's products "I contact" logo of the black simple bag, reporters were also stuffed in the hands of one. Yang Hua has not been remembered a few minutes ago just gave a reporter.

"Do you know our products?" In addition to hair souvenirs, Yang Hua This two days the main task is to communicate with the participants to introduce "I contact." "This is a mobile end of private social products, you can launch friends between meals, karaoke and other activities, with the software, SMS or mail to friends, friends can choose whether to join." "Yang Hua told reporters," too many people, each booth gathered before a lot of people, to as much as possible to introduce products to the past, no time to care about the listener is a journalist, VC investors or competitors.

Not far away, Tencent QQ mobile phone Butler showgirl also in the distribution of promotional materials and souvenirs, although the QQ mobile phone Butler Booth is not here. This is the "Developer Planet" Pavilion, the focus of more than 100 to allow participants to vote the pros and cons of the app, most of the "I contact" such as grassroots app--such 100 booths average area less than 1 square meters.

In terms of scale, there are a lot of participants like Yang Hua. According to the Bo Yiqun, the founder of the Great Wall Association of the General Assembly, the Gmic (main venue) was attended by 2800 people in 41, and the number of developers on the planet reached 2400, plus nearly 6000 exhibitors and media. And online, there are 500,000 people from around the world to watch the conference video, the highest online number reached 50,000 people.

Big Show scene

The scene will not deceive, the participants enthusiastic no doubt, mobile internet enthusiasm is beyond doubt. Yang Birch in the 1 square meters before the booth busy enough, with two large booths total more than dozens of square meters more not lonely, the CEO aged (Micro Bo) is very emboldened to plan, the year mobile phone customers will reach the sales of 1 billion yuan. This is a number of seconds to kill a lot of vertical business-to-consumer total sales all year round.

Similar to the mobile Internet benchmark visitors have at least the envy of the booth, Tencent QQ mobile phone butler, cyber dragon guarding the left side of the entrance, and Nokia is located on the right side of the booth is also particularly conspicuous.

Data show that two days, in addition to the main venue of continuous lectures and dialogues, there are 13 forums, covering mobile social, mobile games, mobile location applications, mobile advertising and almost all the industry propositions. In addition to two forums, mobile ads and mobile gaming forums with a game-sharing nature, the remaining 10 forums are dominated by influential companies in their respective fields. A series of open and alliance actions took place in Tencent, Renren, Sina, Nokia, map, Gould, UC, and other enterprises, there are many industry giants, at least the leader in the field of subdivision.

A developer who went through all the sub-Forum's "Ask for it" told reporters these big guys were just peers, now heavier identities are "organizers", and two years ago everyone was worried that the big guy was both an athlete and a referee, now considering which platform to access and access. Slow movement, not by the big guy forced to die, but by a huge amount of grass-roots peers drowned, before the money to drown. Worry big guy? That's what the big guy thinks.

Li, chief analyst at Analysys International, said big companies are rushing to set up platforms that are designed to draw on as many entrepreneurs as possible, waiting for the platform to reach a certain number of applications, users to pay the share, the application of the auction, advertising can be considered business model, by that time, the launch of the platform of large companies can make money, But not every developer on the platform can make money.

But Huaxing Capital CEO Baofan (Weibo) still has some worries: "Now feel the mobile internet has a little bubble, is just entering the period, next year will enter the quiet period, a group of companies will be eliminated, by 2014-2015, will appear mobile internet star Company." "Baofan's view represents a kind of prudent person's pre-sentence.

Developers impatient for a way out

Mobile Internet big guy in the layout, and plotting business model on the harvest. And one of the big guy, Millet Technology CEO lei (Micro Bo) but think, do not play layout, to a single point of breakthrough, rapid iteration. It's like talking to the grassroots.

"First of all, let users know and use their own products." "Yang Hua also met a lot of people come to discuss cooperation matters," Negotiate brush app download a lot of, but for us useless, social products is not a stand-alone game, user download after the interaction is not strong words will soon be deleted. He believes that the most important channel is word-of-mouth and friends spread, and then supplemented by the necessary promotional methods.

"Promotion is a resource-requiring job." "Guangdong National Pen Science and technology staff Cai to reporters to describe the advantages of different competitors: from the beginning of the function machine, with Huawei, ZTE and other enterprises to cooperate, for mobile phone manufacturers to provide input method, search and other technical support."

"The Smart machine era, the mobile phone industry chain resources are still important, although the user began to download the way to control their access to the input method, local search tools, national pen technology can still be in the partner's App Store to get the preferred location. Cai stressed that the company sent a large number of people to participate in the mobile Internet conference, in addition to technical exchanges, channel to promote the expansion of resources is also one of the important tasks.

But entrepreneurs without traditional industry-chain resources may be more difficult, and they will face the temptation of a wide range of channels. Tickets is located in the "micro-Bo Yi" is a cross-platform micro-BO Precision communication platform, service customers have beautiful say, handle nets and so on. "Mobile internet customers are gaining momentum and business is doing well." "Tickets and customer exchanges that the purchase of traffic, advertising, application recommendations and other traditional channels become very expensive, micro-Bo and other new media ways of cost-effective but easy to accept."

The promotion channel is a money thing, the developer urgently needs the blood, in the investment enthusiasm calm background, many developers in the application early joins the commercial exploration. Pay attention to the business resources of the pudding Mobile has a coupon service, users can take the app on display coupons at McDonald's, and Hegu to receive preferential food and beverage. "But there is no gain," Jianying, the pudding mobile market personnel, stressed that "the product is still in the development phase."

"Business model?" In the face of the reporter's inquiries, Yang Wah feel, party, K songs involving specific locations of specific businesses, the future will consider adding lbs function. Perhaps Yang Hua did not notice that last year, the big hot lbs manufacturers collectively absent the mobile Internet Conference, these enterprises analysis of the reason is "user level can not show the sales promotion capabilities."

Accelerating product popularization is not only the topic that Yang Hua is most concerned about. Tencent Chairman Ma regrets, software popularization in the PC era will take a long time, but the mobile internet may be one months, "one months ' can do, what to do first ' important, or even determine life and death."

One months, grassroots app can be a bit?

Commercial newspaper reporter Zhang Yiwang/wen fan/photo