Mobile Internet essay: The dawn here is not quiet

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TD a gun to the mobile internet to send business model, the goal of the capital race is no longer horse racing enclosure, but the expectation of large-scale profits.

Mobile interconnection

The Dream and the reality

Mobile phones will become omnipotent.

This is Bill Gates's forecast for the future.

If one day, your mobile phone will have 4 core CPU, 32G hard disk, 8G mobile flash, with camera, recording, IPTV and other functions, you can use it to remote control TV and a variety of monitors, through a variety of ways to access the network, the speed of 100M per second, how long do you think this will take

Bill Gates thinks it's next year, yes, 2010 years.

This means that the wave of mobile phones is churning and rushing towards us.

China, is standing at the forefront. In this 1.2 billion people's country, already has more than 700 million mobile phone users, the annual handset production exceeds 600 million, this year January-September, the mobile phone surfer user grows up 63%, can anticipate, in the next 3-5 years, the Chinese handset netizen will surpass the number which uses the computer to surf the net.

The newly issued 3G licence has boosted the tide, but not all of it. In fact, whether 2G, 3G, or 4G, whether TD, WCDMA, or CDMA, whether in the network-dense city, or in the 3G network has not fully covered the mountains, the sea, mobile phones bring us the same charm.

The important thing is the change of lifestyle.

We cannot simply use numbers to measure this. Every detail of our lives has changed, whether it's in the office or on the pitch, whether it's working or enjoying life, when everyone is using the phone and relying on the phone.

In the words of 3G Portal CEO Deng, in 2011 years, Chinese mobile internet users will be more than the computer Internet users, the application will be more personalized and portable, more mobile users will be from the original receiver, become the creator of the Dream and disseminator.

Mobile phones are already ubiquitous and mobile phones are changing their lives with the help of new mobile communications technologies.

And what we need to know is how it is updated and what it will bring to us.

This is a grand proposition, and now we are just beginning to answer.

On the afternoon of November 11, Chen, who was working, received a text message.

SMS content déjà vu, so Chen thought again received the scam message: "Hello, as the 3G portal of the 100 millionth name of the lucky user, please receive the message as soon as possible with our customer service personnel contact." ”

Until the interviewer's phone ensued, he believed, inadvertently, he quietly become one of the lucky million.

October 4, Chen registered a "free Dream" id at the 3G portal. In subsequent statistics, this ID was identified as the 100 millionth registered account for the site.

In fact, whether it is Chen, or who is the lucky person is not important, it is important that the Chinese users of billions of mobile internet stations to appear.

And this is just the beginning of the mobile Internet market exerting force.

November 2, in the "2009 China Internet Conference", Ministry of Industry Minister Li Yizhong said that as of September this year, China's mobile internet users reached 192 million, compared to 2008 growth of 62.7%, corresponding to the 2008, the mobile internet market size reached 11.7 billion yuan, Grew by 54.5%, and as the size of mobile internet users grew, the mobile Web was creating new economic growth patterns and growth points.

The popularity of mobile internet users makes the integration of mobile and traditional industries become a reality. At the same time, more and more mobile applications are being quietly infiltrated in various industries.

This will be the thrust of a new round of industrial change.

Mobile Internet users "new generation"

"What I want to know now is what kind of prize I can get." "On the evening of November 11, the Chen on the other side of the phone still didn't recover from the excitement.

Chen is a typical new generation of mobile internet users: Young and mobile internet has become dependent.

The 25-Year-old Chen has graduated for two years and works for an advertising agency in Shanghai. Although the home and the unit have computers, but on the daily commute on the way to use mobile phone online, still he will not change the habit.

"On the bus to the Internet, Sohu, Sina or 3G portal to see the Daily news, and sometimes read novels." Chen said, although every day with the mobile phone online, but because the look is the text content, so only opened a 5 yuan GPRS monthly, traffic is enough.

In his circle, such mobile internet users have become the majority. Chen said that among his colleagues and classmates, 10 people, at least six or seven are in the mobile Internet, although some are watching news novels, some listen to music watching video, and some play mobile games, and the length of time is different, but most are daily to the mobile phone online, "and at home will open the computer, Do not use the mobile phone to surf the internet will feel empty uncomfortable. Moreover, some of them have already started to use mobile mail, mobile TV, mobile phone map and other new mobile data services. ”

This October, it is to help a friend in the 3G portal community in the "Grab movie ticket" event to get a reward, Chen Yucai in the 3G Portal registered account: his friends get the movie ticket, and Chen inadvertently, become China's first user billion mobile Internet station witness.

Now, Chen is becoming more and more mobile users. According to CNNIC's first-half report, as of the end of June this year, China has 46% of Internet users using mobile Internet, 3G portal President Zhang that in the next two years, the number of Chinese mobile internet users will exceed the number of users using PC Internet.

This is a sign of the user's growth rate. By September this year, mobile internet users were 192 million, according to CNNIC statistics, Chinese mobile internet users at the end of 2008, only 117.6 million people, in June this year for 155 million, which means that in a short period of 9 months, mobile internet users surged by 63%, and the growth rate is increasing. Corresponding to this, as of this June, the total number of Internet users in China reached 338 million people, only a 13.4% increase in six months.

3G Portal CEO Deng that this year since the beginning of the 3G licensing, is the rapid growth of mobile internet users An important reason, "from 3G licensing so far, 3G portal users in 10 months, the rapid growth from more than 60 million to 100 million, the increase reached the peak since the establishment of the site, The number of users in some central areas has grown even more than 50%. ”

"One of the most important features of the country this year is the proliferation of Internet handsets," he said. At the beginning of this month, COO and President Gong, an Unlimited information Technology Co., said that China's smartphone, which has Internet access, has reached about 150 million of its size, laying the groundwork for users ' mobile internet access.

In Deng's view, now is just the start of the mobile internet market Blowout, "for this industry, this is the beginning, the outbreak has not yet arrived." "In the next decade, the core of China's Internet applications is not computers, but mobile phones," he says. ”

This is also the current industry consensus, November 3, in 2009 China Internet Conference, Eric Consulting Group president Yang Weiqing predicted that by 2012, China Mobile internet users will reach 330 million people.

Profitability is approaching

It is noteworthy that the influx of users has not immediately brought real revenue to mobile internet companies.

At the beginning of the last century, when the mobile internet began to sprout, mobile Internet more still only to provide users with a simple download, the main site also only by mobile, Unicom established carrier website, since then with the launch of the Dream Network and independent WAP site, mobile Internet content began exploding, free news, Entertainment information, bells, mobile games, streaming media, mobile phone search, mobile phone navigation and other applications continue to introduce new, to now, according to industry estimates, the national WAP site has reached tens of millions of home.

Still, until this year, the mobile internet, with a handful of services such as wireless music and bells, is still a long tail market that has left most companies struggling to profit margins, with large applications or limited user size, or a lack of mature business models that are hard to grow.

Some companies eventually quit.

Just a few days ago, one of the earliest independent WAPA sites in China, founded in 2004, once had more than 2 million users, the monthly production of more than 500,000 yuan million mobile blog announced, because the mobile internet mode of profit at this stage more difficult, million butterfly network after several years of development still did not realize the profit, The shareholders of the company were assessed and consulted and decided to close the service at 23 o'clock on November 18.

"The future of mobile internet can be seen by everyone, and the question now is whether we can stick to the dawn if there is no profit." An independent WAP owner is so sentimental.

However, from watch to profit, the dawn of the mobile internet is approaching.

"China's mobile internet is ushering in a new development, a group of 3G-related new mobile internet companies are emerging, looking for business opportunities, open up the market." Earlier this month, Wang Zhiqin, Deputy chief engineer of the Ministry of Industry and Telecommunications, said at the Internet conference that mobile users in the country had reached 710 million this year, with data users approaching 50%, and that the mobile internet market would reach 63.35 billion yuan in 2012, with an annual compound growth rate of more than 60%.

The scale of China Mobile value-added market is developing steadily. "The study published in early November of the market consultation, said that the three major operations to promote the 3G business, the introduction of more promotional activities, while attaching importance to campus marketing, while the traditional Internet enterprises to exert mobile Internet, mobile internet service providers to increase the adaptation of mobile phone terminal product development and promotion efforts, The active expansion of the user community and the promotion of the user experience have also facilitated the migration of traditional Internet users to the mobile Internet, which continues to grow in mobile data services.

In this process, companies with a technical, financial or industrial background will be the first beneficiaries. In the first wave of the internet boom has been made in the air, friends of the century, such as the old SP, and the business model is more mature, has been invested in the SP and independent WAP Company is the forerunner.

As users gather, the portal and vertical portals of the mobile internet are also emerging, typically representing more than 100 million registered users of the 3G portal, and Ucwebceo Yu, another mobile browser manufacturer, said in early November that its registered users had exceeded 80 million, while Unlimited Information Technology Co., Ltd. COO and President Gong Foreign said that China Mobile "12580" business users have also reached 25 million households.

Industry insiders believe that, although the current mobile internet business growth than the traditional internet still has a gap, but with the growth of the 3G market and the size of users, there will be a massive influx of capital and upstream and downstream companies for some time to come, "with the previous happy enclosure, the goal is not the same as in a few years later, in this round of boom, The mobile internet will start to make a big profit in the next 1-2 years. ”

Industry-breaking Bureau

Compared with the application to the ordinary user, the mobile phone to the traditional industry change promotion actually more worth looking forward to.

November 12, Wuxi, Jiangsu, Mobile and the Wuxi government formally signed. According to the agreement between the two sides, mobile and Wuxi will jointly, promote the integration of Internet of Things and TD-SCDMA network, and promote the national "perception of China" center demonstration area construction, in the matter networking technology, talent, application demonstration and industrialization to form the agglomeration effect as soon as possible. Mobile will also be established in Wuxi Mobile Internet Research Institute, focusing on TD-SCDMA and the integration of things networking technology research and application development, but also in Wuxi Building materials networking data Center to support the landing operation of the related business of things networking. Through close cooperation, the two sides will conduct extensive demonstration projects in various fields such as industry, agriculture and public services.

Prior to this, more mobile phones in the traditional industry application has quietly landed.

"At present, there are more than 2,500 livestock slaughtering enterprises nationwide, the Ministry of Commerce through mobile phones to submit their own operational data." November 12, Beijing race Technology general manager Han Gung told the newspaper reporter.

It is understood that prior to this, the state has been hoping for the national livestock slaughter industry to carry out comprehensive monitoring, because the Ministry of Commerce has officially run a web-based livestock slaughtering information system, all over the slaughter enterprises will be through the network, will include self-employed and to slaughter two slaughter types, 7 varieties of acquisition, Statistics such as the average purchase price are submitted to the Ministry of Commerce in real time. After more than a year of operation, the monitoring scope of the number of enterprises has expanded to more than 20,000.

The problem is that not all slaughtering companies are eligible for Internet access, some places are too remote network is not smooth, some enterprises only have not placed the computer office, some staff do not understand the computer, and some from statistical data to the collection of computers, it takes too long, many reasons for the accuracy of the enterprise monitoring data, extensive, Timeliness is therefore difficult to guarantee.

Thus, at the end of 2008, a complementary platform for the system began to be launched. Ministry of Commerce to do not have access to the conditions of enterprises in batches of the use of mobile phones equipped with specialized software, enterprises through mobile phones, monitoring data will be reported anytime, anywhere on the central platform, government-related personnel can be anytime and anywhere through the PDA to deal with the relevant data, monitoring Center can be viewed at any Many of the previous problems were resolved instantaneously.

"Such a system is very much. "Han Gung said, more and more government departments and traditional industries are becoming more information through the Internet and mobile communications," such as through GPS mobile phones, so that the Transport Department can keep abreast of the city's road situation, where the problem, where the road is occupied, where is being repaired, which staff in the vicinity, Can be conveniently deployed, can be through the system at a glance; For example, through the mobile phone, so that the Maritime department personnel at any time to understand the current region and even their location of the tides, understand how many buoys, there is no typhoon, the central location of the typhoon, direction and speed is what, and so on ”

In the commercial field that needs data collection, mobile communication is more brilliant.

Luxi Chemical Industry is one of the largest fertilizer manufacturers in the country, with many branches and sales, the total amount of fertilizer production has been the first in three consecutive years. As the industry leader, Luxi chemical industry needs to grasp the market and competitor dynamics in time, so as to carry out forecast and sales analysis. The original time, the country's 500 salesman every day by telephone or fax to report the day's work and the next day's sales plan, to the headquarters caused a lot of cumbersome work. And in Shandong Mobile WAP Marketing Management system, more than 500 salesman all over the country can be directly through the mobile phone daily demand Planning report, Sales Analysis Summary, access to competitive information, and so on to improve the speed of order processing at the same time basically eliminate the artificial error. In addition, the mobile phone mailbox and mobile phone ERP application also make its internal information level to improve.

"Now we can go on a business trip without a laptop," he said. "said a head of Lu XI chemical.

Similar beneficiaries abound. Shengli oilfield through the use of wireless meter reading, digital monitoring and other mobile information applications, so that the oil workers sitting in the office can be real-time understanding of the operation of the oil wells, Weichai power within the enterprise wide use of mobile mail, so that customers like to send and receive text messages. Shandong Mobile people to reporters that the current Shengli oilfield based on GPRS application point has reached more than 20,000, and Weichai power employees to send and receive mail every week by mobile phone up to tens of thousands of letters.

Change resistance

In fact, mobile communications as a new round of industrial change in China's engine thrust has no suspense.

This is a consensus already reached between government officials and the industry.

November 2, in the 2009 China Internet Conference, Li Yizhong said that to speed up economic adjustment, change the way of development, and strive to eliminate the current economic stability and recovery in the instability, not consolidate, unbalanced factors, the urgent need to deepen the new generation of information technology in various industries applications.

Li said that information technology should play a greater role in stabilizing economic development. Information and communication technology is in a period of significant change, the cloud computing, software and network technology to accelerate innovation, the new generation of information network application in-depth development. It is urgent to deepen the application of the new generation of information technology in various industries by speeding up economic adjustment and changing the mode of development and trying to eliminate the unstable, not consolidating and unbalanced factors in the current economic stabilization and recovery. The impetus and source of economic growth should be shifted more to the factors of production such as knowledge, information and management, so as to improve labor productivity and capital application efficiency comprehensively. We should pay more attention to promoting structural adjustment and optimization structure, we should pay more attention to optimizing innovation and technological transformation, paying more attention to energy saving and reducing pollution, paying more attention to the integration of informatization and industrialization, improving the quality and effect of production and promoting the steady and rapid development of industrial economy.

Li also said that we should vigorously promote the integration of information and industrialization, and cultivate new growth points. To promote the integration of information and industrialization, there must be some, there is no. In the enterprise, region, industry three levels, select the entry point, do a good job pilot, typical demonstration, summary and promotion. We hope that the Internet industry will exert its advantages, strengthen the popularization and application of information technology, support the upgrading of traditional industries, develop advanced manufacturing industry, production service industry, promote the development of logistics informatization and digital content industry, and cultivate new growth points.

This means that the integration of mobile phones with traditional industries will become more frequent.

But it's worth noting that there may be a lot of resistance in the process of truly implementing the changes brought about by mobile communications.

"A large part of the Informatization project I was involved in was eventually aborted," he said. "The head of a system development company told reporters that when most new projects are launched, they attract complaints from project units or employees."

"The reason for complaining is basically self-interest. "The owner said that most customers have existing business with management or process vulnerabilities, but after the new system, these vulnerabilities will be exposed," for example, the following people to report to the leadership of a local patrol today, actually he was busy at home in his private affairs, until the end of work, before the unit to report to the leader, Mainly by compiling some stories, work today to do what, and the leadership can not determine whether he went to the end of the inspection, but with the new system, the leadership will be able to view the staff's work trajectory, which makes the staff can no longer lazy. ”

This led to the result is that the information transformation process to improve efficiency, but because of the destruction of the original "rules", the bottom of the "no cooperation" eventually led to the completion of the project report, on the shelf in a non-existent. "No unit will admit that the project miscarried, but as long as the project stops, there will be no further context." The official said that nearly half of the projects he had contacted were in a similar form.

In the opinion of the person in charge, whether the government or the traditional industry, through the information transformation to improve efficiency is not too big problem, but how to improve efficiency at the same time balance the interests of contradictions, to avoid the internal rebound of the unit, to ensure the smooth implementation of the project, this is the next two fusion process, the most critical challenge.

This is also the life that moves need to change.