Mobile Internet impact operators never really have internet thinking

Silicon Valley July 6 in a new stage, in a subversive performance rules, the actor must change monotonous can continue to win applause and applause, otherwise can only be marginalized or forgotten by the audience.

This is undoubtedly the current telecom operators under the impact of the mobile Internet, under the Apple http://www.aliyun.com/zixun/aggregation/18826.html "> redefined the rules of the game, faced with a true portrayal of the grim situation." However, substantial changes in monotonous are often easier. So it's not hard to understand why, in the 5 years after Apple's iphone rewrote the industry, telecoms operators, while generally aware of the disadvantage of "lack of internet thinking," Still have the "strange phenomenon" of returning to the era of value-added telecoms in practice.

Openness and closure is the essential difference between Internet thinking and telecom thinking, and it is also the first difference that telecom operators realize. However, the telecommunications operators who have been concerned about the whole network and reliable service for decades have opened the "closed garden" to greet the quartet guests. Therefore, to create a "garden with walls" has become the most meaningful initiatives.

The "walled garden", although it looks beautiful, has spawned a lot of headaches and even embarrassing problems in dealing with the long tail of the mobile Internet because it has not been fully opened. In fact, the current operators in order to enter the mobile Internet and the general construction of a "application base" is a "walled garden", they provide a large number of applications and content to reach hundreds of millions of of mobile phone users with the only access. Although the intention is to focus on procurement, centralized management, centralized operations to improve overall efficiency, but imagine, when the near unlimited application and content are congested in the "walled garden" the only entrance, disorderly and even vicious competition can be avoided?

Fast and slow is the most accurate description of the external market competition appeal and the internal mechanism is not enough to respond to the mobile internet impact, but also is the first-line performer encounters the most headache, the most helpless dilemma.

Mobile internet to open up is an eye economic era, is a competition speed of the times, every day at the same time the rising star and the old people sadly away from the scene of cruelty. The speed of competition must rely on the rapid response of the internal mechanism, which is precisely the most difficult for traditional telecom enterprises to do, so that application developers are deterred by the "mishap." In fact, in the vast world of mobile internet, entrepreneurs who focus on content and application development are more willing to roam freely than choose the "big tree" of operators. One of the operators in the Mobile Application Innovation Competition award-winning developers, because of the delay in cash bonuses, application pre-installed and platform recommendations and thoroughly disappointed, issued a "don't and operators play" feeling. If application developers have the idea of "do not play with operators, only the various submitting processes can be tortured to death, not to take their words seriously," How do telecom operators talk about digging up the new blue sea in the mobile internet era? How can telecom operators dare to say they have internet thinking?

At present, although telecommunications operators generally see the lack of Internet talent as the biggest challenge, but the mechanism behind it is difficult to touch, or even dare not touch the "sore." However, do not break, if the mechanism does not change, the operator's internet thinking can only stay in the position that seems to have no position, the so-called mobile Internet strategy can only flow in the "cosmetic." As China Mobile's president, Mr Wang, said in a recent speech, "If you do the Internet as a telecoms enterprise, it is doomed to fail". Obviously, a change in the mechanism is imperative, and this will affect the future of the operator. (China Information Industry Network-People's Posts and telecommunications author: Yiu Chunxian)