Mobile Internet Research Report on "mobile phone people" common symptoms

1, the intelligent age of two machines in the hands at the same time using more than 2 mobile phone internet users compared to 2010, while the use of more than 2 mobile phone users have a significant increase in the number of mobile Internet, has been close to 50%, increased by 5 more than a percentage point.　　The multi-machine era has come quietly, many people also have 2 or more mobile phones, each cell phone may have its own features, such as one used to surf the internet, a phone to call. With the popularity of 3G mobile phones, this trend will become more obvious.　　And from the operator's choice, people are more single-minded, card number selection of the same operator of the proportion of the increase in user loyalty to a single operator has been improved. 2, mobile phone calls to reduce the cost of Internet users to increase the monthly cost distribution of mobile phone subscribers to the three major operators of restructuring and competition, a variety of phone product packages, combination of the introduction, as well as the alternative telephone, SMS mobile phone applications to promote, use, promote the decline in the cost of mobile phones　　From the overall mobile phone charges, internet users of the monthly mobile phone calls in 2011 compared to 2010, but the net fee expenditure than 2010 all promotion.　　Telephone network fee is gradually becoming a trend, mobile phone net fee will become the mobile phone cost of the more important part of the bill. 3, the flow is not enough with the early month to brush the end of the month to wait for the user's preferred mobile phone network charging mode for mobile internet users, the flow of the monthly subscription has almost become a collective behavior, more than 90% of users have handled a monthly subscription.　　In the mobile phone network charging mode of preference, 2011 than 2010 very significant changes in the monthly limit of the flow of the preference has significantly increased.　　As mobile phone access to become more and more users of the regular mobile phone behavior, the various mobile phone applications, especially mobile video, music and other applications of the application of the development of the flow of traffic has made users more demand for traffic, the trend is more and more obvious, more than half of users expect a monthly limit to the arrival 4, sitting on the toilet to play mobile phone internet occasions/debris time use in the survey, the choice in the public transport, waiting for people, boring, toilet use mobile phone online ratio of 67.4%, 59.9%, 70%, 43.9%, "Debris time" concept is disappearing,　　Mobile phones have become a tool to fill this time. The use of fragmentation time is closely related to the characteristics of information acquisition and the life cycle of each population. The possibility of Internet access in the toilet is ranked: Urban men > Rural Women > Urban Women > Rural males.　　Among them, the men with Urban hukou show a more distinct feature: with the increase in education in the toilet using mobile phone access to the Internet also increased. 5, mobile phone micro Bo/sns is the first choice of communication mobile phone microblogging/sns use ratio to improve social relations and the integration of mobile phone media attributes to promote Internet users online behavior changes, mobile phones have become the most important in addition to the computer media contact mode. The proportion of people who use social mobile phone online is 2010There has been a significant increase in the number of years, especially mobile phone Weibo's regular use ratio, twice times higher than in 2010. Mobile phone from the initial appearance of just phone development to the present, has become a variety of communication, contact the carrier, carrying a large number of people's social needs.　　People rely more on the mobile phone as a communication, contact the carrier, mobile phones become the expression of opinion, communication and exchanges of choice.　　6, often use mobile phones to express their views on mobile phone users of the proportion of female groups and single groups, in the expression of the desire to be more strong, the two groups have a strong willingness to show and strong communication needs, the emergence of mobile phones, so that expression and communication more convenient and timely, to meet the needs of 7, E-books Daily see more than 2 hours a day E-book readers use frequency for most mobile internet users, E-books is a high viscosity, high contact rate of mobile phone applications. More than 60% of mobile readers read on their mobile phones every day, and the vast majority of users who rely on mobile phones for reading are the most frequent readers of the day.　　For users who have not yet used their mobile phones to read, and new users of mobile phones, it can be foreseen that more people will often use their mobile phones to read. As a whole, women's reading needs are stronger than men's.　　Although in the middle age due to work, family and other reasons, its reading needs are difficult to meet, but still maintain a higher than the male book search, and to the middle age, leisure time relative increase, mobile phone reading has improved.　　8, go where to sign in which high income people more love to sign in "sign in" function user's income distribution based on GPRS positioning technology and smart phone terminal check-in services are widely used in towns and cities, rich recreational and leisure services and convenient transportation also make people living in towns and cities prefer to sign in. The survey showed that the check-in families were mainly distributed between the ages of 19 and 34, and the proportion of men and women was equal, most of them were urban population. Among them, the working crowd occupies more than 80% of the Check-in family, the number of students is less. This has a certain correlation with the working family's diverse life route and living environment. At the same time, the higher the income of mobile phone users, the more financial resources to "visit this."　　Visible, when the material level reached a certain height, they pay more attention to the experience of high-quality life, more pursuit of human needs of the highest level of self-realization, so with the help of mobile phone check-in can highlight their sense of existence and significance. 9, with the film to share the life of mobile phone with the overall mobile phone online behavior compared to mobile phone has long been more than a tool for communication, since the mobile phone can take pictures, the effect of its photos every year, until enough comparable to or even beyond the digital camera. Since mobile phones can be photographed, more moments are recorded. Or a beautiful moment, or a sudden move, or the street side of a scene, or a flat, can be in the "click" in a Frame for eternity. Mobile phone photos Let us have more to show their own way, more vivid than the text gorgeous, mobile internet let us have a more convenient way to show.　　Shoot the guest, use the cell phone to leave an instant, share an instant. InIn contrast to the mobile internet behavior of mobile phone-player and the whole, we found that the mobile phone pats the guest a clan to be active on the mobile internet, the Internet behavior that carries on on average has 7 per capita, above whole. Handset pats the guest clan in the opinion expression aspect, especially writes the blog, sends the micro Bo the crowd proportion is far above the whole.　　New applications, such as mobile phone check-in, online video, the proportion of regular use is also significantly higher than the overall, is the mobile Internet product promotion, need to pay attention to the group. 10, the more money on the most "Summen" the use of mobile phone search for preferential information of the population income distribution whether the work group or student groups, the percentage of people using mobile phone to search for preferential/discounted/promotional information increased with income (the Working Group corresponds to individual monthly income, the student group corresponds to the monthly income of the family), and the use of concessions and discounts became　　"Return to Life", "will finance" symbol, the working group to use it to achieve a higher quality of life, student groups to meet the growing consumer demand. Unlike the working family, the consumer behavior of the student family is more group characteristic, 35 friends go shopping together, eat, K song things happen from time to time, the way of the party is various, the party itself is to produce interaction, maintain the friendship of the students, and use mobile phone search discount information for the possibility of a small circle of service. Who can search for more discounts, who can find a discount to which shopping malls have become a favorite topic between friends. Therefore, for students, the enjoyment of the discount from the more fun than the workers. So in the longitudinal comparison, the proportion of the student family to the discount group will be higher.