Mobile internet ushered in the era of fragmentation

What is tradition? Tradition is the antithesis of new things. In this era of information explosion, the traditional things are smashed to pieces, almost gone, this and the emerging fashion things too much, too fast. The new things break our original way of life and ideology, so that fragmentation is everywhere. Consider the following 2 scenarios.

Scene A: You are waiting for the bus, at this time you must have leisure and boring. City transportation network who also can not say, may be 1 minutes, it may be half an hour, you wait for the bus will come. At this point, if you have a mobile phone, then you will definitely be on the mobile Internet, Twitter, or play a variety of social games to deal with this boring and fragmented time. The same scene can also occur in waiting for the subway, waiting for the rental time, occurred in your car, eat, lunch, squat, and other short time, these from a few minutes to a few 10 minutes of time is collectively known as the fragmentation of time.

The benefit of fragmentation time is that who occupies the user's fragmentation time and who is more likely to succeed. Social games such as Angry Birds, waiting for the subway, such as rental and other time can play, such as Sina Weibo information sharing and access to tools, in the car, eat, lunch, squat pits can be on, do not spend too much time and energy, can be as soon as possible to the information to the 140-word way to spread to the user, Or anytime, anywhere, to focus on various current affairs-governance information.

Scene B: You are suffering, although living in the colorful, the information explosion of the internet age; The richness of information makes it impossible for us to choose, and the poverty of information gives us a limited choice. On the one hand, you don't know how to look for information from the vast ocean of information; On the other hand, there is too little information that attracts you and makes you interested.

The result of information fragmentation is that the amount of information is increasing, but less information is available to us; therefore, the traditional way of information transmission is being replaced by a brand-new communication system, which is a new information communication system which is divided into nodes with interpersonal relationship or interest, and is represented by SNS or light blog.

In SNS and light blogs, information is still spread in fragments, but more efficient. You can focus on some SNS websites interested in people, block out people who are not interested and get effective information; You can also find content that interests you in the light blogging community, or if you're interested in sharing, you'll be able to record, photograph, organize, and share the content. Dot network, such as light blog site, so that people of common interest to find you; You can even make text and photos into a small version of the electronic magazine and become a magazine editor.

You can say that fragmentation has created a thriving mobile internet, or that the mobile Internet is in the era of fragmentation. Whether it's fragmentation time or fragmentation information, scene A and scene B are the epitome of our fragmented lives; Meanwhile, scene A and Scene B also represent 2 aspects of China Mobile's booming Internet: one is to take a short, flat and fast route to meet the needs of users on news information, current affairs and governance. Like traditional media newspapers, the other is subdivided according to interpersonal or interest, take exquisite and in-depth content, like traditional media magazines.

In the traditional media era, newspapers and magazines are complementary and indispensable. The reader obtains the news information from the newspaper, the current affairs politics-governs, obtains the exquisite, the depth content from the magazine, the reader buys and reads the newspaper according to the date, the reader reads the magazine according to the cycle and the interest breakdown. Newspapers and magazines have different audiences and overlap. In the mobile internet era, the demand for news was met by Sina Weibo, while the exquisite depth of the magazine content remains a market gap.

As the representative of the Light blog "dot dot net" to fill this market gap. DOT-dot network covers the iphone,android, IPad, Symbian four clients, focusing on interest segmentation, social elements and visual and user experience, its development goal is "mobile interest community." In a dot network, users can search through tags, subscribe to find favorite content, find like-minded friends, while social elements to encourage users to share their interests, and various types of interest visual images like the traditional media magazine to attract people to click on the mobile side, browsing.

"Interesting picture" and "depth content" two aspects of Sina Weibo is precisely the lack of and deficiencies, dot net very good to make up for the disadvantage of Sina Weibo, at the point of the Web page browsing pictures like a plane magazine, and according to the interests of the subdivision of the content to attract users. Dot Dot Network is with Sina Weibo together constitute mobile internet age "magazine" and "newspaper", both belong to the mobile Internet fragmentation application, in the case of keeping the distinction between each other.

There is no doubt that, whether Sina Weibo or dot network, its rise and development are closely related to the mobile Internet. Mobile Internet is the trend of the times, no matter who, "micro-blog newspaper" or "point-point version of the magazine", will share the user's fragmentation time. Like the traditional internet and PC side, who can dominate users and enjoy the fragmentation of time, who will be able to achieve the future.

Finally look at the first question: What is tradition? Tradition can be crushed, but not defeated, perhaps the traditional things will decline and decline, but will never die, it will continue to change the appearance and expression after the spread. Like print media newspapers and magazines, they are appearing on the mobile internet in new forms and forms, such as microblogging and light blog, which continue to embody the value of information bearer and information dissemination.