Mobile Internet Wealth Myth: mobile gaming becomes the biggest gold mine

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Mobile Internet, the new industry is gradually penetrating into people's life, work in various fields, mobile music, mobile phone games, mobile video and other colorful mobile internet applications, and is profoundly changing the social life in the information age. Internet users will complete their migration to the mobile internet in 2012, with annual growth of more than 100 million, and with the rapid development of users and application terminals, the mobile Internet will exceed 600 billion in 2013.

However, the big mobile internet era, which incorporates telecoms operators, system providers, terminal vendors, service providers and content providers, is not calm. The industrial chain is increasingly intertwined, when will the fission? Application of continuous diversification, user acceptance of mobile Internet applications continue to improve, with the development of mobile internet Application "Way" era, the application of creativity and innovation will have unlimited space for development, which subdivision areas will stand out?

Mobile Internet e-commerce is gradually approaching

One day, you pass a shopping mall door, suddenly mobile phone rang, there are text messages--at this time last year, you bought a wife at the mall birthday gift, this year is near again, want to visit again?

SMS also said, according to your daily shopping preferences, we help you pick the alternative gift, you can come in and see. More appealing is that if you enter the purchase within 20 minutes, there will be a great discount.

With the development of technology, one day, the mobile phone will not only know "who you are", but also know "where you are", ready to provide a variety of services.

For these services, you are willing to accept, businesses have business opportunities to find, do not want to have no problem, you can choose a variety of anti-spam technology. So, shielding technology can sell.

The story of the Chairman and CEO of Innovation Factory, Lee Kai-fu, explains that we are entering a new era of mobile internet and e-commerce, and there are a lot of opportunities.

Mobile Internet 5 years ago the best to do is Japan, now the United States relies on the iphone category of smartphones to seize the dominant position.

One day this position will be ceded to China. Established E-commerce Excellence Amazon Direct Mobile E-commerce as its own strategy, and gradually launched the iphone, Android handheld superior Amazon.

At present, whether Taobao, Dangdang, Jingdong Mall, Mai Lin, such as the backbone of Internet e-commerce, or suning easy to buy, shop 1th, such as the emerging E-commerce platform, are trying to through the mobile phone mall or the development of smart phone clients, such as a rush to layout mobile E-commerce market.

Not only is the major E-commerce enterprises scrambling to layout mobile internet market, as the peripheral derivative industry of E-commerce, has already recognized the business opportunities. For example, the effect of marketing to start the billion MA online now provides wireless application software services, development is quite good. Appropriate search technology, it is the Chinese wireless Search service provider, so far has independently developed a web search, such as 12 products, has 3,000 enterprises or businesses are using appropriate search for wireless search promotion. Wireless advertising as a part of the mobile business market, is also booming??

Mobile gaming-the largest gold mine in mobile internet

Now, the mobile Internet in the field of entertainment large-mobile games, the number of users is increasing, mobile Internet is a mobile game in the field of enclosure heat.

Mobile games is one of the more mature applications of China Mobile internet, "Angry Birds" in the computer and mobile phone download number of breakthrough 300 million times the success of the industry to the mobile phone game burst growth expectations, but also sparked the people of mobile gaming potential endless speculation.

It is undeniable that the global mobile gaming market is still a meal of mouth-watering food. The potential market size of billions of dollars is likely to make mobile games ranked No.1 in the online gaming market. It is the vision of "winning the throne of the war", which has attracted many enterprises to "compete for the Bow".

Reporter learned that the recent game of the big guy has to exert a mobile phone game. In nine cities, Shanda and other game giants in the future planning, mobile gaming occupies a large share. Shanda games this year officially released the Gamelive mobile games open platform. The Kowloon City not only set up the wireless Internet division in May this year, its game center has nearly 60 games, including "Guns and Glory" on the Android platform on the Star Game.

What's more, China Mobile is a frequent player in the game field. First, China Mobile joined Motorola to launch the first joint app store based on the Android platform, and then moved to a deal with the Rovio, a Finnish company that created the Angry Birds Phone game, and formally acquired the right to issue sales of Angry Birds in mobile apps; China Mobile and nine city to reach a cooperation agreement, now the latter to the brand store in the form of mobile mm, to mobile end users at home and abroad to provide genuine mobile phone games.

As the CEO of Wang Xingang, a large online gaming company that develops and operates mobile phones, the biggest gold mine in mobile Internet is actually in mobile games, and other applications are still a long way from being profitable.

Data show that with the rapid development of intelligent mobile phones, as well as the continuous improvement of mobile internet, China's mobile gaming market will continue to grow steadily and rapidly. Data show that in the 1th quarter of 2011, the number of Chinese mobile phone network game users exceeded 23 million, reached 23.32 million households, the chain growth of 15.05%, the corresponding market scale of 250 million yuan, reached 255 million yuan, the chain growth of 18.1%, mobile games have been driven into the development of the fast lane.

And the global data is inspiring: The Geekaphone website has released data reports on the mobile gaming industry, which show how popular the mobile gaming industry is. It expects the handset-gaming industry to reach $8 billion trillion this year, expected to reach $11.4 billion in 2014.

Research center of the Qing branch and 3G Portal Joint Mobile Internet User survey shows that with China Mobile internet users of mobile phone game products to deepen the recognition, smart phone terminals and the popularity of touch screen, as well as users of the mobile phone built-in advertising acceptance of the promotion, mobile games is a development of the hot land, will also enable a large number of enterprises to create wealth myths.

can open platform model bring myths?

Should thank Apple, its landmark terminal not only let the implementation of mobile Internet has a carrier, but also to the world to show the App Store this platform model. As the first and most successful app store, Apple's App Store is Genesis. It brings the new gameplay of mobile Internet: open. These two words have brought huge wealth to the past of mobile internet. Today, the Open App Store has become a red sea in the IT world. People are exploring how to continue this wealth myth.

At present, there are three kinds of typical mobile Internet platforms: Open platform of application store, open platform of Browser, open platform of search engine. Without the Apple App Store, the four word "open platform" is only a professional term, but with the number of applications breaking through 300,000, and the number of downloads breaking through 15 billion times in the App Store, these four words have become a successful model for use in mobile terminals. The formation of the unique profit model so many manufacturers are particularly jealous, so the successor can not wait to camp, want to rob the application store position. For a time, handset terminal manufacturers, operators, mobile phone operating system suppliers, software vendors, and so have to meddle in the application store.

Ministry of Industry statistics show that China's mobile App Store registered users number 100 million, has become the second largest application market after the United States, the domestic application of a variety of stores with the rise. According to incomplete statistics, the current domestic application stores more than 50, are flocking to rob developers resources and terminal resources.

Baidu in the mobile Internet layout More and more industry attention, recently more Baidu set up mobile Internet Department and Research and Development of mobile phone operating system message. News from multiple sources is that Baidu will follow Apple and Google in the future and launch its own mobile app store after developing its mobile OS.

With the music phone, le pad, Lenovo nature is also indispensable to the application store. Now, Lenovo App Store has gradually grown to Lenovo smart phones, tablets and other products to promote services, attract users, one of the important means.

Taobao has already launched the "Taobao box" of the application store platform; Cool Pie Coolmart also has App Store, half year earnings show its App store download volume broken billion

There is no doubt that app stores are destined to leave a big mark in the annals of Mobile Internet. The enticing profits of the app store are attracting all the upstream and downstream of the industry chain.

Telecom operators are also familiar with the open path of mobile internet. Recently, the "Mobile Internet Open Cooperation Alliance" was formally established by China Telecom Group Co., Ltd., which is jointly sponsored by 24 companies.

In 2011, the number of applications downloaded worldwide will exceed 30 billion times, and more than 800,000 mobile apps will be used. Sales of mobile app stores will reach 5.9 billion dollars a year.

It is predicted that smartphone market share in the mobile phone will reach 45% in 2014, as the smartphone penetration rate continues to improve, all kinds of mobile phone application stores with the Internet era Baidu and other search engines to compare and eat the market cake trend.

Everything is applied to the king

Not only the mobile phone, the screen on the watch, the electronic display in the car, the electronic frame in the room, the electronic menu in the kitchen, etc., may become the mobile Internet terminals in people's life in the future.

In the past year, Tencent, Alibaba, Baidu, Sina and other internet giants have raised the "mobile" plan to continue the supremacy of its desktop era. At the same time, a group of new sharp companies focused on mobile internet is leading the trend of mobile internet business innovation. This is the general trend, because this phenomenon is not only happening in China, but also in every corner of the world.

Both the traditional hegemony and the emerging aristocracy will face the mobile Internet "application for the King" Test. From the personal experience, the application software store, mobile phone Address Book management, mail management, entertainment and games, Micro Bo, SNS (Mobile community), E-commerce, information services, etc., these high public awareness, rapid development of mobile Internet applications, bring opportunities for development.

But if you can develop new mobile internet apps, then all types of enterprise users, as well as government affairs, Transportation logistics, medical and health, police, tobacco, education, sports and other industries users will join the mobile internet users of the army, these users will make mobile internet "blue sea" significant vitality.