Mobile launch of new business main brand "and" meaning connected communication

December 18 Morning News, in today's 2013 Global Cooperation conference site, China Mobile Communications Group President Li officially released a new business main brand "and", and introduced, "and" There is connection, the meaning of communication, and the implication of a new dream (a fresh Dream). China Mobile's new commercial brand named "and", the brand as a whole logo by the green Grass of the English word "and", green Grass in the text "and", as well as a rose red exclamation point, the Greens in part with the new logo center line color consistent. According to the introduction, the new business brand English "and", both "and" in the English literal translation, there is connection, the meaning of communication, but also a new dream (a fresh dream) of the first letter combination, "A new Dream" is China Mobile hopes in the new 4G era will be the world's most advanced technology to bring the best interpretation of Chinese consumers. "and" and "Chinese" and ", intended to correspond, harmonic, communication is the ideal state, but also the development of the mobile communication industry and the basis of the existence; not only that," and "is the cultural spirit of the Chinese nation and symbols, it represents the Chinese people's struggle, desire to achieve the perfect realm," The mean "also has" and also the people, The way of the world is also "and", and also implies the infinite connection between man and man, man and the world, things and things. And China Mobile "and", is a positive attitude, is an equal communication relationship and open communication mentality, meaning China Mobile will be with the community, and users to establish a friendly, intimate, mutual trust and harmonious relationship. The launch of the new commercial brand, selected in the 4G after the Global partner conference point of time, indicating that China Mobile wants to borrow new business main brand in the 4G era to reshape the image of the user to form a new, clear brand awareness of the whole business. This also indicates that China Mobile will be new, speed, so that communication without barrier mobile 4G network as the basis for customer experience, to enjoy the new mobile internet life brought by China Mobile. At the same time, China Mobile brand new corporate logo also appeared again, the new corporate logo from the technology blue into blue and green, "China Mobile Communications" simplified as "Chinese mobile", the performance of China Mobile external brand image will be the main technology vitality and affinity. (Cang)