Mobile search should begin to develop independently or become two level function

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When it comes to the hottest mergers and acquisitions, or product upgrades to relish the time, we have forgotten that once the desktop overlord-search element, remember that they have just done the site, the predecessors are always saying, to fully excavate the long tail keyword, will be stranded blue what brand good words to do the home page, the use of search traffic for sales, But in the blink of an eye less than a year, we talk about the topic of social marketing and app operation, marketing carrier changes may be to some extent to show the decline of the status of search.

Watching the mobile internet more ferocious began to erode the traditional industry, as the representative of the traditional search Baidu is also actively looking for a way out, looking for cooperation with UC opportunities, mergers and acquisitions PPS, strategic Investment 91 wireless, Baidu is trying to its own desktop advantages of a step-by-step transition to the mobile platform. However, in the face of huge information content and asymmetric load form, mobile search has not formed enough competitiveness.

At present, mobile search mainly has the following disadvantages:

Contains insufficient capacity, in the face of the increasingly rich app software, users will search as a single function of the possibility of using less and less, with the micro-letter, microblogging and other products to join the search function, independent mobile search platform is significantly less important, imagine who is not willing in an ecological circle to complete as much behavior.

Display effect is not good, facing the traditional search interface bidding rankings and advertising, mobile port because of size and network access problems always can not meet the needs of advertisers, no commercial value exists, the development of mobile search business must be thorns.

The integrated function is perpendicular, now there are a lot of focus on video, pictures, text, social products, each other to create the ecological circle for the user's viscosity, and rely on this core business, app application has gradually mastered the user data and further development, which will be a disguised search function fine differentiation, Turn into a separate and important column, which has a huge impact on mobile search.

Some of the above disadvantages can be said to search in the transition from the desktop to mobile phones or other mobile devices face the greatest difficulty, is also a fatal weakness, it can be said that mobile search if you want to realize the transformation of their platform, want to complete, do not lose a bit of value trend is not possible, in the eyes of stranded blue webmaster, Future search is bound to be a two-level function or secondary ownership, want to fully grasp the independent form of the market, practice is not strong. But reduced to two-level function is not a failure of the posture, but not because of the decline in the value of the success of the successful, competitive Internet technology, also requires a lot of alternative thinking.

1 develop the two-level function for the development of software development, not to waste resources to get through the so-called product channels, the use of popular software to collect users, save costs, the use of search capabilities to meet more search needs, nothing more. Business profits can be cut in other ways.

2 pay attention to the development of mobile product properties, search form can be voice, scan and social, not necessarily manual input, the face of mobile internet waves can be used to meet the growing consumer demand is kingly.

3 Search content and presentation to change, we should be more divergent search form for real-time search, aggregation search and search customization, such fragmentation will make the search research and development more difficult, but the content of the crowd will be richer, the value of existence is also a promotion. Article Author: Need skill, Link: Mid-Autumn Festival gift Ling Grass Park strand Blue http://www.jiaogulan5.com, reprint please indicate the source, thank you.