3 15 party in the past, the CCTV exposed many problems, mobile phone security issues again into the public eye. The Rapid Development Institute recently released the "Mobile Security Market Analysis Report" shows that in the first quarter of 2015, mobile phone security users will further increase to 469 million, and mobile phone users for mobile payment risk interception function of the highest demand, accounting for the ratio reached 43%.
The size of China's mobile-phone security users has also begun to enter a plateau as the dividend of the smartphone boom fades. As of the fourth quarter of 2014, China's mobile security users reached 457 million, the chain growth of 3.8%, the first quarter of 2015 is expected to increase the number of mobile phone security users to 469 million, the chain growth slowed, only 2.6%. Mobile phone Security Market competition is more stable, the market's 90% share has been 360 mobile phone guards, Tencent mobile phone butler, Baidu mobile phone defender three monopoly, accounted for 72%, 17%, 4% respectively.
The survey found that mobile phone users for the mobile payment risk interception of the most functional requirements, accounted for 43% of fraud, harassment SMS interception demand for the ratio of 27%, the monitoring of the demand for malware reached 19%, personal privacy direction with more and more people pay attention to the demand degree reached 11%.
The demand for mobile payment interception functions is highest, also precisely explain O2O life service gradually become people's daily consumption more common lifestyle, mobile payment link becomes the most important part of the ecological chain, and how to use mobile phone security software to remind users to circumvent the existence of mobile payment traps, has become the most concerned about the topic of mobile phone users. Reporter Panforda
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