Mobile Social Denver - Little Passer

In mid-April, at the high-level conference room of a hotel near Beijing International Trade Center at the time, we met Huang Meng. Outside the window we were busy with the imperial capital. The hurrying people were endlessly flowing and looked different. The same thing is that they occasionally take a glance at the phone.

From a few taxi fighters before the battle, and then mobile payment contest, coupled with an endless stream of APP products, the mobile Internet should be the most hot business area. Among these, mobile social software can be said to be the hottest part. As one of the hottest mobile Internet tools in China, the number of WeChat users has now reached 600 million. As at the end of 2013, the number of Weibo users have as much 281 million, for the time being is not that easy to believe, unfamiliar street like the reputation of the product is ringing. Undoubtedly, mobile social software has profoundly changed the way people live and socialize.

Huang Meng and his team of dot-com visitors are mobile game-tellers who may not have heard of their names before, but may have used their products. They are "developers" that provide mobile social application tools for businesses, especially small and medium-sized businesses, based on social software platforms such as WeChat and Weibo so that these traditional enterprises can quickly "move and Internet".

Do mobile social business

If it was not for a while now it seems that some accidental inspection abroad, perhaps Huang Meng and his partners are still doing SMS MMS business. The information technology company, which was officially inaugurated in 2008, found that almost all its businesses were focused on mobile messaging services based on SMS and MMS applications before the market was found in the mobile social area. In addition, it was very impressive in 2012 The end of the year has become the fifth listing of Shanghai New Third Board of the enterprise.

The development of tools for mobile social networking in 2013 is a watershed point for dot-com visitors. "At the time, we looked at a Korean company that did business messaging, and their size was the best in the industry, with a turnover of about 4 billion yuan in text messages a year." But what Huang Meng did not expect was that Want to learn from the industry big brother, did not think it contributed to their own change of course. "We do not feel like their days are good, the turnover is high, but the margins are very low." At that time, Huang Meng was keenly aware of the imperatives of the transition, and a description of the social impact of mobile chat tools The article let him turn his attention to the mobile Internet, or mobile social areas. "WeChat, Weibo, these software have a subversive impact on the social landscape."

In fact, before this visit, Huang Meng and his team have been trying to do some products based on WeChat, but this time the inspection, but also strengthened his ideas. Simply put, BitTorrent is a tool developer that offers enterprise customers a range of standardized online software, client software, embedded software and server-side software to help organizations better manage their own WeChat, Weibo, or other Social software account, so that the traditional marketing activities to migrate to this mobile social networking tools up.

For example, a restaurant, using our tools, customers can scan through the WeChat QR code to complete the queuing , Then you can continue to go shopping, as soon as he arrived there will be an automatic reminder, it is convenient. For businesses, consumers can become fans of this account. For another example, many people now go to coffee Restaurants, restaurants The first step is to Wi-Fi password, our software allows companies to manage their own Wi-Fi access, such as the need to sweep the QR code, pay attention to the restaurant, cafe's public number, to use it Wi-Fi. "

Huang Meng also introduced us with great interest to them a product called "Micro Annual Meeting." Everyone can scan the QR code and immediately see the program. They can interact on site, make speeches and upload pictures. You can also draw by WeChat, or select the best program by likes, all the activities can be operated in this way.

Mobile Internet

"A few days ago, I have a friend was very surprised to tell me: 'God, my mother actually concerned about my WeChat!'" Huang Meng smiled, the popularization trend of mobile Internet has been very obvious, and users It is not a high-profile trendsetter in the past, but a broader public. To be sure, the current mobile social networking tools, whether WeChat or Weibo, take up a lot of time with consumers. "Therefore, we think that the marketing activities of enterprises must occupy the time of consumers, and the software products we make for enterprises are based on this logic, which we call" mobile social marketing. ""

In the words of Huang Meng, a little bit of customer is "the idea of ​​marketing products, tools to help businesses from the traditional way to the mobile Internet migration." Little off the profit from their product users to collect annual fee, the year The amount of fees is not high, but there are huge tens of thousands or even more user groups. "Our customer orientation is mainly small and medium-sized enterprises. Our value is also to help small and medium-sized enterprises. Their economic strength is not very strong. How to move Internet quickly? We provide standardized tools to help them to do it easily."

With the rapid expansion of mobile social software, the market in the area where little customers are located has rapidly expanded. Of course, the competition is getting fiercer and fiercer. Huangmeng is still confident. "We are well-positioned, not to do those high-priced, very tall products, and at the same time have the same products and channels." Now that the dot-com customer base has covered almost every part of the country, in more than 20 major industries. "In fact, in many cases, we are infusing the company with 'Internet thinking' and knocking on his door and telling them how to do better." For the product, Huang Meng's view is "easy to get started, not easy to grow, and cherish "It's easy to make a thing, but how to keep it up to date and how to support the needs of hundreds of thousands and hundreds of thousands of users is not easy."

Break the line of thinking

A little bit off is the first venture Huangmeng, born in 1980, Leo men joked that they "know some of the technology and marketing," but "are not proficient." Of course, this is probably his modesty, at least from 2008 to the present six years, from a small business start-up company all the way to today, ready to hit the GEM ready to come 200 companies who have no ability And boldness, and even good luck, is hard to imagine.

"The road to Rome has a lot of articles," inventory of the current Internet industry in the popular big brother, Huang Meng did not particularly appreciate the people, "I think all kinds of styles are good, are acceptable." His philosophy of employment Is a simple "lack of what to make up", self-driving ability is relatively strong people are the most popular - "because they take the initiative to explore, will reduce the difficulty of a lot of management."

In his free time, Huang Meng likes to run, which is one of his few hobbies, and is now the main way he exercises and decompression. Since the company's transition last year, the business was unprecedentedly busy, allowing him to compress too much personal time, but running time still remains. "It's a way of getting better value for money, anytime, anywhere, allowing you to exercise and letting my brain run out of time for a change of mind."

There are some surprises, it seems that the meticulous wording of rigorous Huang Mengping actually turned out to be some fantasy books and movies, now hot "Song of ice and fire" is his good heart. Because this is very enlightening to the imagination, "I sometimes even think that one year is not there must be four seasons ... does not make sense is very fantasy, but I like this state.Mobile Internet in this industry, in particular, need to dare to think The first is to break the line of thinking. "