Mongniuda Joint Venture company Operation

After two injections, June 3, Mengniu and Danone joint venture in Inner Mongolia Mongniuda Dairy Co., Ltd. Business license of the joint venture was approved, entity set up, the company entered a comprehensive operation phase, and since July, Mengniu low-temperature Business and Tatsu-energy low-temperature business will be formally combined with the report, the original Danone Dairy (China) profits will be reflected in the Mong newspaper. On the other hand, Danone "bi-leisurely" brand yogurt part of the SKU single product, since the beginning of June, has been in the Mengniu Maanshan low-temperature factory production. It is understood that since last May, the joint venture between Mengniu and Danone, the Inner Mongolia Mongniuda Dairy Company, was registered in county, Hohhot, Inner Mongolia last November. In the joint venture, Mengniu and Danone accounted for 80% and 20% of the shares and jointly developed the Chinese yogurt market. As the world's largest manufacturer of fresh dairy products, Danone yogurt business has been their "play", in addition to the development of milk bacteria in the absolute advantage of its production links are also rich experience. With the deep cooperation of Mongolian New Danen, the technology exchange project between Mengniu and Danone is also penetrating each other. Both sides exchanged and shared the technology of equipment maintenance and quality control, and determined improvement points from the aspects of productivity improvement and safety management. Among them, Maanshan Low-temperature factory is a bright spot of cooperation between the two sides. Since February 2014, Mongniuda cryogenic business team, stationed in the Asia-Pacific operations experts in Ma On Shan plant, launched the "10 rapid improvement points to achieve agreement and implementation of" efficiency improvement project, in accordance with the global production and quality management standards, MA On Shan low-temperature Plant has been a comprehensive upgrade, And as a pilot to the Mengniu system in other Low-temperature factory employees have a variety of training to improve the efficiency of plant operations to reach the world's leading level. (Danone experts participate in the validation/audit of CIP on-site cleaning) Ma On Shan can produce Danone products to explain its requirements for international quality, but also confirmed that Danone and Mengniu's early cooperation intentions, "the introduction of the global undisputed quality management technology and product innovation capabilities of the advantages, At the same time take full advantage of Mengniu Dairy in China's yogurt market leadership and distribution strength, create synergy. In the second half of the year, Mongniuda will be able to launch the new products developed and produced by both sides, so that consumers can enjoy more international quality yogurt and other low-temperature dairy products. At the same time, Mongniuda team will be around the "from excellent to excellent" operational efficiency, quality management training, product development and improvement, new products innovation, low-temperature key sales regional breakthroughs, key strategic product breakthroughs, joint venture reputation to build 7 key projects, and gradually to upgrade all low-temperature plant to international standards.