More pragmatic network marketing to grasp the end of the consumer nerve

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There is a distinct difference between consumption and the previous generation, their mobile phone frequently replaced, a new type of electronic products can not be less, on the brand clothing and cosmetics, but they are not "too much pursuit of material enjoyment", in reality they are even more pragmatic in shopping than forums, whenever, they learned the around, Learned to bargain, to know more about the price of promotional information, they are only for their favorite things, even if it is to spend a few months of salary to buy an Apple phone is also very happy.

Living in an era of information explosion, although they experienced a childhood without computers, but they also with the booming internet age together, and has been standing in the forefront of the internet era trends, they like to shop online and buy. This may be a distinct feature that distinguishes consumers from forums and whenever. Smart will be in the physical store to watch the clothes, write down the price, and then go online to Amoy the same style of cheaper, clothing, home appliances, cosmetics, household items ...

They have a strong ability to absorb and accept new things, they have stood up and become the mainstay in every field of work and life, and they have also manifested in their work and life the individuality that belongs to their age. They began to gain a grip on wealth, bursting out of new consumer demand and huge buying power. All of this requires marketers to stimulate them with a series of marketing strategies.

Strategy 1: Surround Lifestyle

Forums and whenever have a hard time thinking about what they should do without electricity, and it's hard to imagine what they would do without computers and cellphones. "Otaku" "Curtilage women" and other "residential culture" popular among the community, if out of the phone without a full day, I guess they are all uncomfortable. Therefore, this is our all-out efforts to surround the "" way of life, in their high frequency of the place or context, with a huge momentum to appear, so that "" the attention can be, readily available.

Case study: The 30 anniversary of China's reform and opening-up, is also China's market-oriented 30, a highly sophisticated commercial model led to the demand for products, product competition is more and more intense, the difficulty of building a brand can be imagined, but Xu Xiaohui soon insight into the young people like to surf the internet, like the habit of online shopping, This network of well-known brands, so far, where customer-prudential products have become a daily sales of more than 20,000 well-known brands.

Strategy 2: Publicizing individuality

Products to conquer consumers, impress the hearts of consumers, its dissemination of the core must be personalized, prominent ego, which is consistent with the characteristics, do not do this, "" It is difficult to form a preference for the brand, not to mention any loyalty can speak. Of course, this kind of self-expression is based on a deep grasp of the true understanding.

Case study: Publicity of personalized products in sports apparel to do very successful, whether it is the slogan of the international brand Nike "ethically do IT", or the domestic well-known brand Li Ning "everything is possible" and so on, such as to build the trend of the times of sports apparel, without exception are from the advertising language, or advertising image films show individuality.

Strategy 3: Idol Pull Power

They may have a weak faith in the brand, but their obsession with the idol is astonishing enough. Using the personal influence of idols to pull, from the surface looks like it does not have much effect, but we look closely, looking for a large number of fans of the star, often can make products in the overnight best-selling country, Down with competitors, become well-known brands.

Case study: China moved to open the college market launched a new package business dynamic zone, the business from the beginning of the target of 80, in order to open the student market at the most speed, China Mobile valued by the popular star Jay Chou endorsement, this move, so that dynamic zone has achieved extraordinary success, The number of users in just two years is easy tens of millions of.

When we face this huge group, it is difficult to use one or a few adjectives to include all the people, because this crowd seems to be a tribal group, in fact, there are many levels, "City" and "rural" have differences, rich second generation and ordinary children have differences, elite groups and ordinary wage earners have differences, etc.

Similarly, this is also a possible subdivision of the market, the marketing for the most can only be the need for the trend, so we operate different products and brands, or in the face of different people, that is not "static", do not want to "change on the Spirit."