More than 10 TV broadcast problem ads: 799 Yuan Black computer swept the country

Source: Internet
Author: User
Keywords Advertising content computer sales simple computer Yang Kaiwen
799 Yuan "Black computer" swept the national it times Wang more than 10 TV broadcast problems advertising all over the media to denounce invalid beginning in the second half of last year, a self-proclaimed "simple computer", "can be a decade of free wireless internet access" of "notebook computer Products" through the television direct channels in the country to launch a  According to incomplete statistics, in the southeast, Heilongjiang, Guangdong, Tianjin, Guangxi, Jilin, Jiangsu, Chongqing, Guizhou, Liaoning, Jiangxi, Yunnan satellite TV and so on at least more than 10 provincial and municipal television stations have been or are playing the direct marketing ads, and in fact, this computer is a truly "black computer." 799 dollars to buy back a piece of waste Shanghai Qingpu is one of the many victims of "easy computer" purchases. Zhang told reporters that they are from southeast TV to see TV direct advertising, only to buy this product. According to the moderator, this is a free internet 10 years, a set of business and entertainment learning in one, not afraid to smash the Super Smart Portable Notebook, the original price of 3799 yuan, now discount sales as long as 799 yuan. "Buy back the computer can not wireless internet, with network cable also often drop line, more exaggerated is, the Internet can only open a Web page, more will crash, even QQ can not be used." "Xiao Zhang said that he bought a piece of junk, after communication with the other customer service, the other side let him" reset "the computer, and in fact," reset "is no use, now" simple computer "is lying in his home corner," Packaging is all new, hoping to be able to return any day. "  At present, Xiao Zhang is contacting other deceived consumers online to try to get a fair answer. According to personally dismantled the "simple computer" netizen "Ash taro" introduction, exaggerated features and the Internet do not have money is the TV direct advertising the two major crimes. "Ash Taro" analysis, "simple computer" used by the CPU is often used for MP4, mobile phones, learning machine chips, performance is very low, memory 64M, hard disk is only 512M, even a SD film can not fit, not to mention what software. The preinstalled win CE system, which was used more than 10 years ago for mobile phones and PDAs, was completely unavailable for laptops. As for the alleged internet do not pay more is bragging, simply can not do. "It's rubbish, it's like you spend hundreds of yuan to buy a black and white television that can only watch one channel."  "In addition, the" Ash Taro "also said that the product is very rough workmanship, the motherboard and power cord between the silicone is actually glued on, almost as if from a handmade workshop.  Mr. Jiangxi, who has been deceived by consumers throughout the country, is one of those few consumers who get refunds. He told reporters that he had found Jian local trade and Industry Bureau, staff very cooperate, and help him to the "easy computer" of the issue of the Industry and Commerce Bureau sent a letter, request help. "I have been to their customer service call, and their quarrel, a few days to make them die, and finally give me a refund." But back and forth more than 70 yuan postage or out of their own.  Mr. Kong said. As a result of advertising in the TV stations around the play, the reporter found that the country has a large number of consumers byFooled. "I ordered the order on the TV hotline, and the handling fee was 1036 yuan." After receiving the goods for less than 10 minutes, joy turned to anger: This is what notebook computer! "My father also bought a set, from Jiangsu TV, how to return Ah!" "My grandfather was 75 years old and cheated to buy the computer."  "In 315 consumer electronic complaint nets, 315TS homes and other major consumer rights web site to see the" simple computer "complaints are very many, and the victims of this discussion is also very enthusiastic, many of them have formed a number of human rights QQ Group, want to find a return or solution through the collective strength. According to the reporter survey, "Simple computer" deception experienced several versions. In the 2009, consumers are generally spending 1036 yuan (of which the computer is 997 yuan, postage 39 yuan) purchased; Subsequently, the "simple computer" turned into a 799-yuan computer, and later, there is a "buy mobile phone to send computer" version, while the latest Heilongjiang TV gimmick is "399 yuan computer, Bundled sales 400 Yuan wireless network card, the actual sales price is still 799 yuan. After a number of successive face-changing, cheated consumers have been all over the country, the reporter's interview with the audience from Shanghai, Jiangxi, Liaoning, Jiangsu and other land consumers.  At the same time, Chongqing, Jinan, Dalian, Guangzhou, Jiangxi and other places and a number of national plane, television media have reported this incident, but the "simple computer" sales are still their own.  At present, the reporter to the state SARFT and the Heilongjiang Radio and television Bureau, but as of press still did not receive feedback. A variety of TV shopping problems product is the "family" in addition to the success of the hole Mr Kong, other consumers have told reporters that the local 12315 of the general need to provide them with sales address, that is, to find vendors, they can find ways to protect their rights. To this end, many defenders on the internet point to a mysterious address: Shanghai P.O. Box 407-032, the recipient Yang Kaiwen.  This is the "simple computer" customer service staff to provide the return address, netizens believe that as long as the PO box to find the sale of fake vendors. Golden Apple mobile phone, simple computer sharing a mailbox reporter from Shanghai local Postal branch learned that the way the mail box works is that the post Office will send letters, parcels and so on to the mailbox located in the Post office, the other company door-to-door from the mailbox to take away the object, so delivery also do not know the corresponding company and address of the P.O. Box. However, according to the Post Office staff, the P.O. Box can receive a large number of various items every day, "the most is the computer and mobile phone, and even clothes, more than 300 a day, a few 100 pieces." "The reporter found that the P.O. Box not only accept the" simple computer "return," Golden Apple mobile Phone "," second-generation DV "and other" notorious "TV direct product return address also points to this" mysterious "407-032 P.O. Box. Buy gold Apple phone fooled Mr. Teng has tried to find the seller, but not successful, "the Post Office does not provide the address, we eliminateFee can not find out the behind-the-scenes profiteers, TV distributors always hide, too much!  Mr. Teng was quite furious about this. 500,000 yuan small companies play "Big Flower Head" by a lot of Snoop, the reporter finally verified that P.O. Box 407-032 corresponds to a company called Shanghai days Lei Days Industrial Co., Ltd. Although different consumers buy "simple computer" behind the label of the manufacturers are different, such as Shenzhen Xin Wanrong, Chang Lian Digital, Shangtong technology, the global electronic and so on, but return address are 407-032 mailbox, that is, Shanghai days Lei Days Industrial Co., Ltd. is likely to be this batch of "simple computer" and "Golden Apple Phone" and other issues of television direct sales of goods agent marketing company. Reporter from the Shanghai Trade and Industry Bureau website, Days Lei days company registered in Qingpu Victory Road 539, registered capital of only 500,000 yuan, such a small company, unexpectedly did so big TV direct business.  When a journalist calls the company's registered telephone number, the phone has been unanswered. A message on the Hongkou government website shows that last December, the Industrial and commercial Hongkou Branch Basket Bridge Gong had helped consumers solve the problem of buying a "simple computer" dispute, the Trade and Industry Bureau staff is through the 407-032 mailbox provided by Hu found a sales company, Although the consumer was successful in getting a refund after the intervention of the relevant department, the attitude of the business sector to the sales company was unknown. The information shows "the simple computer sales company for Shanghai Industrial Co., Ltd.", the company is not "Shanghai days Lei Days Industrial Co., Ltd."? When the reporter calls Hongkou trade and Industry Bureau, the other side said inconvenient disclosure. However, since the industry and Commerce departments have mastered the problem of direct television companies, will consumer complaints become targeted?  This reporter will continue to pay attention to this incident. Experts point of view, the TV station itself must have a problem. Deputy Secretary-General of Shanghai Information Law Association Li The Advertising Law expressly stipulates that both the publisher and the operator have an audit obligation to the advertising content, and have joint and several liability, if the nature of fraud is serious, it will also constitute criminal responsibility.  But from the current situation, business management is difficult to reach the television station, and if the television station itself to monitor itself, the actual effect will be very limited, the immediate priority is to find the most effective regulatory points.  SARFT recently issued a crackdown on television shopping, and said that it is a good thing to consider serious violations of television channels or to take a severe penalty for revoking their licences, but it would be better for the administration to clear the rules and take out the details, while doing a good job of supervising and coordinating. In addition, the Consumer Protection Committee and other Parties should also actively strengthen the publicity for television shopping. Like the current Shanghai city for the telephone fraud publicity has played a very good effect, for television shopping can also design warning information, such as TV shopping ads marked "This product is not TV sales" (so that unscrupulous businesses can not borrow the credibility of the television to deceive consumers), "is recorded, not live" ( To prevent consumers from making use of the phone in order to deceive the consumer, give consumers more right to know.
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