Mother and infant electric business like group buying, ushered in the era of cohabitation

NetEase Science and technology news August 28, 2014 China Internet Conference held in Beijing International Convention Center today, the mother and child social networking platform Baby Tree website founder and CEO Wang Whinan after the meeting to accept NetEase technology interview, said, with the investment of hot money, mother and child has become like that year's buy, developed into a mixed-bag stage

The baby tree recently began to transform the electricity quotient, seeks the transformation channel. But in the domestic mother and child Platform trust crisis frequency of today, the baby tree How to protect the quality of products? Wang Whinan said there are three ways, the first is not to trade with small businesses directly, the channel is a partner for many years, a very trusted partner. Second, we are to be users, not only as partners, but again and again to do a number of surveys, including direct purchase. Third, as a platform for the protection of returned goods. (SUSU)

The following is a transcript of the Wang Whinan interview:

NetEase technology: Welcome to NetEase Technology to receive an interview, you first with our NetEase technology users to say hello.

Wang Whinan: Everyone good, netease technology friends, I am the CEO of the baby tree Wang Whinan.

NetEase Technology: Baby tree is the largest child-rearing platform, you first introduce us to the baby Tree competition core Force is where?

Wang Whinan: Baby tree is not only China's largest, but also the world's largest, our core competitiveness may be many people will speak our technology, our products, we are all-round for our customers. The 1th is the baby tree to the depth of the industry understanding and love, any one has a sense of feeling, but not any enterprise is the baby this industry understand. Second, the user is the credit brand, the mother proposed to the baby tree, he would say is warm and elegant.

NetEase technology: Our baby tree is a good future injection of money, will not enter the infant online education?

Wang Whinan: We accepted the investment about six months ago, we are not purely investment to consider, but we also have a part of the education resources, and good future overall resources are also fit, our own ideals are incomplete, so education is our important piece. With a good future will build a very practical, regardless of the 10-18-year-old education Resources, we will discuss specific.

NetEase technology: We are 0-6 years old to do this piece, you can say a little specific aspects?

Wang Whinan: Good Future today's main battlefield is primary school, high school tutoring, time axis, from 0 to 6, and then from 6-12 years old, then to 12-18 years old, put an excellent education timeline, in the early days of children's life to apply a wide range. But 0-6-year-olds are different in age from middle school and high school, so there's a difference.

NetEase technology: You said before the app community is the transformation of the way, we are in the way?

Wang Whinan: We are very strong in the community, and moms have quite a lot of ingredients for commodities or for brand choice, real implementation of these two integration, it needs a thorough analysis of the user, we have three characteristics, a product is not raging on the shelves let me choose, but very accurate in accordance with my platform understanding, accurate push. The second price is not the biggest weight, but the character. China so many years of continuous emergence of a lot of food or safety, a lot of problems, so China is really not the lowest price, but supportability, I think the baby Tree Electric Chamber of Commerce as the largest platform. The second is the mother's service, will not stay in the goods on the shelves, such as the damage does not trust how to do, to request the return of how to do, the requirements of accurate to give mom a very good product.

NetEase technology: You have just mentioned the question of product trust, the mother of the product is more vague, how do we build these products through channels, the public saying?

Wang Whinan: Recently mother and baby very fire, from investment speaking, from a variety of entrepreneurial teams surging team, which let me think of a few years ago, from dozens of to several companies, I feel that has been surging, mixed with the stage, if the platform with their own credibility to mislead users, mothers will no longer devote resources. We have three ways, the first is that we generally will not be with us to trust the small businesses directly do trade, our channel is our partners for many years, a very trusted partner. The second is that in the process of our own is to be a user, not only as a partner, is a period of sexual self has a team, do a number of surveys, even including direct purchase. The third is that even if the other merchant does not have any policy to say that I return free of charge, we as this platform is to be a safeguard, we bear a lot as a platform should not bear things.

NetEase Technology: The current entrepreneur This is very hot, many families have been getting big financing, you as a mother and child field of entrepreneurs, how do you think of the current investment is very hot phenomenon, and you think in this era whether there is overheating capital, and entrepreneurs mixed this phenomenon?

Wang Whinan: The whole thing is that when investment is overheated, it really lowers the threshold, before the founder suddenly lowered the threshold, the overall I think the investment to any capital market, hot time to see when the cold, when it is cold to see, whether it is cold or hot, the overall capital market more active is a good thing, Because encourage more people want to change their own destiny, whether it is the entrepreneur or the beneficiaries of entrepreneurship, that is, everyone in the money to do competition, services or the overall good. Third, an enterprise needs a large number of financing, after the big wave, after the competition, there are several of the last best enterprise.

NetEase technology: Thank you for your interview, thank you.