Moto g pricing strategy will bring pressure on Android manufacturers

NetEase technology News Beijing Time November 14, according to foreign media reports, Motorola has just released Low-cost smartphone Moto G, hoping to attract those with cost-conscious users, especially in emerging markets. In the United States, the 8G version of Moto G bare metal price is only 179 U.S. dollars, and 16G price of 199 U.S. dollars. The bare-metal prices of high-end smartphones are typically more than $500 trillion, for example, Motorola's high-end model Moto X is 549 U.S. dollars, and Moto G's most notable feature is its low price. "Owning 70% of high-end machines and selling only 50% of high-end machines is attractive to many consumers," said Gene Munster, an analyst at Jaffray Investment Bank (Piper Jaffray). Strategy Analytics, a market analyst, found that the midrange handsets, which cost $100 to $200 trillion, had a 23% share of the global smartphone market in 2013, while handsets priced at $200 to 1000 dollars accounted for 55% per cent of the market. Munster said the pricing of Moto G would put a lot of pressure on other players in the Android camp, such as Samsung, that "it is now a fact that Google will compete with other Android companies after acquiring Motorola." The pricing strategy has made Google and its partners more competitive. "Before Moto G was released, the news of Moto X sales was just out of the box. Strategy Analytics's survey data showed that Moto X sold only about 500,000 units after the third quarter, just one-twentieth of Samsung Galaxy S4 's first monthly sales. Motorola remains a liability for Google, which still has a sizeable operating loss after two rounds of layoffs, and has lost about 2 billion dollars after the takeover. However, Google has more than 50 billion of the cash, Motorola's loss is not a big problem. West)