Moto Release Bluetooth Tracker Keylink

The emergence of intelligent hardware, many companies have a unique Bluetooth tracker. Foreign has Nokia's treasure Tag, Tile, Wisebutton, TrackR Bravo, Gatekeeper Chain, the domestic earlier product also has the Baidu guards against losing, 360 guards against loses, the gold map honey, the Smartwallit, the nut and so on. Recently, Moto also joined the market, releasing Bluetooth tracker Keylink, which helps users find gadgets such as cell phones and keys.

Similar to the market, the keylink hanging on small objects, via Bluetooth to connect the Android or IOS devices, the mobile phone on Motorola Connect application, you can in 100 feet (about 30 meters) two-way tracking mobile phone or hanging keylink small objects, can also like millet bracelet, help users to unlock the phone, do not need to enter a password. This product is priced at 24.99 U.S. dollars, the official website for sale.

can help absent-minded to find a variety of easy to lose small objects, is really just needed, the early Bluetooth tracker also in the public to achieve good results. Tile2013, who successfully raised $2.6 million in Selfstarter in June, recently received just 13 million dollars in new financing, and TrackR Bravo has more than 500,000 dollars to raise money in Kickstarter.

Look the scenery of the Bluetooth tracker, in fact, also face a lot of embarrassment behind. From the product logic, the Bluetooth tracker is based on the user is not safe at the time of the assumption, itself is low-frequency events, the user's stickiness is not high, but also at the moment to remind users of "my personal and property is not safe", virtually increased the user's psychological burden.

Originally tile such products will always be called Bluetooth anti-loss device, but the actual solution is to find the needs of the goods. If you want to do it, you need to use a platform for finding things. Once a Bluetooth tracker and its attached items are lost, the entire network can be notified to help find them together. As long as a user passes the missing items, the mobile App of the passerby can automatically record the location of the lost items and notify the owner. Really do I for everyone, everyone for me. However, such a search platform, but also need a large number of Bluetooth tracker network, a short time difficult to spread out, so foreign tile and TRACKR, domestic nut have such a function, but did not focus on the promotion of early.

Internet big guys cut into this market, fancy more is the diversion of their own business, want to enhance the user's stickiness. For start-up companies, human capital, mold costs, logistics costs, after-sale costs are not small expenses, profit will not be a particularly easy thing.