Motorcycle Century CEO Song: Hand Tour will enter the channel of the era of king
Source: Internet
Author: User
KeywordsHand tour stand-alone this so hand tour or stand-alone this so or hand tour single machine hand tour this stand-alone so this hand swim or so stand-alone or this so or hand tour hand tour hand tour stand-alone stand-alone stand-alone this this this so so or or still hand tour hand tour stand-alone stand-alone this this so or or hand tour hand tour single stand-alone this this so so or hand swim or stand-alone this so or hand swim stand-alone this so or hand swim stand-alone this So the hand swims still single machine hand swims single machine this hand swims this so single machine so still this or so or hand-swim stand-alone this so or hand-swim stand-alone this so or hand-swim hand swim stand-alone this so or stand-alone this so or hand tour stand-alone this so or hand swim stand-alone this hand swim so single machine or this so or hand swim stand-alone this so or hand swim stand-alone this so or hand tour hand swim stand-alone this stand-alone this so so still or
At the Gmic conference, it is an honor to interview the Song, the CEO of the Song, for nearly a decade of experience in the game, he has experienced only texting the era of playing games, to later Java, Android and iOS, Song all the way to see the development of the tour, now, He finally saw the opportunity to swim in a mobile internet eruption. Next, Song will tell us about the whole tour of the world in the perspective of a veteran with ten years of gaming experience: 1, the threshold of high, novice to do large-scale online games from the current situation in the hands of the world, with the development of mobile internet, mobile phone games will be more and more money, but the threshold is also getting higher, about a quarter or so, Mobile online games are about to enter a spell to buy the amount of time to buy users. At the same time, entrepreneurial companies in the hands of the opportunity to travel less and more, if only want to do a single game, there are opportunities. But the opportunity to do big online games is not big, because the cost is very high, at least 5 million to 10 million, the start-up companies want to rely on small production to make a lot of money opportunities are very small, die relatively fast. 2, the network problem is currently the biggest problem is not the product itself, or the network problem, at least six months, such as mobile 4G began to pave the line, but to wait until universal, still have a period of time. Especially in the two or three-line city, want to popularize the network is a challenge, hand tour this will be with the spread of the internet began to erupt, and finally into a heyday of the era, now is still just beginning. 3, the user cost is high, the channel will be the King whether the product, the promotion, or the channel, everybody will soon like the page play law, starts the massive money buys the user. It may be that the user costs up in a moment, so the threshold is getting higher. Some traditional large companies want to come in hand tour, they will be in the beginning to spend a lot of money first hit the channel, the channel smashed up, the game is almost up. So in the end, those channels will find that they are able to earn their hands to travel money, then will soon become a channel for the king, traffic for the king of an era. So that is to say, who controls the channel, who will be able to obtain the user. So soon everyone will find that developers will be more and more like the end of the tour and the page to operate, and finally began to hit the cost, hit the money quickly hit the user. For example, now some popular hand tour, they increase the number of users on the day 150,000 to 200,000, but also this growth lasted for several months, because they are now in the intermodal transport. Then if they want to maintain this new user to this amount, they must be divided into the channel to increase, or else they must spend money to buy users, buy quantity, otherwise it is difficult to reach this level. 4, hand tour life cycle now Hand tour life cycle is probably shorter than the page tour, such as card games, also 3-5 months, a wave of waves passed. For example, before the big Masters began to fire, to the back of my name is Mt up, immediately the big masters of the limelight to me called Mt cover down, and then if there is a unique card type game out, maybe I call Mt's thunder will also pass. 5, new channels, new income now I callThe increase in MT's revenue comes from the Android block, and if this trend is understood, then the new channels will lead to higher incomes rather than the original user to drive the revenue boom. So the hand tour will eventually become a page tour, reducing its life cycle to make quick money. Because the hands of users do not form a platform, and finally become a channel to work, who has the flow, who has income. 6, a single game, the Chinese people must not do because the stand-alone need for creativity and innovation, but from China's education approach, is to stifle creativity and innovation, so from this point of view, the Chinese stand-alone if it can succeed, but also by copying over. To really make a masterpiece, like a plant vs. Zombies, Angry Birds, you might be able to get up, but imagine them doing the creative things that are really original, which is actually impossible in China. In China, do a stand-alone want to make quick money can, for example, do a cottage, foreign famous game to do localization to make quick money, but I do not believe that this model will succeed, because you may be able to catch a game to make money, but does not mean that you can make money next. At present, there are only a few types of charging mode, user loyalty is very low, once a new single game out, they may be all run. In a word, the opportunity of a single machine is still some, and the single game income has been tens of millions of, but this is a minimum probability event, the probability of online games is still small. 7, do a stand-alone operation platform road is difficult to go now the single machine cost is also high, if a single game and want to do users, and want to make money, it is impossible. If only want to do the user, then can only want to amuse like that transformation to do the platform, but this road also very difficult, the user fluidity is very big, if cannot become the channel, then the platform cannot have the opportunity. There must be a fixed entrance, and the volume is still large and stable, so this is not a good way to go. Unless the transformation to buy their own flow, in their own flow of the situation to buy more traffic, the more rolling themselves, want to snowball that, make a monopoly, if not according to this model, want to do their own platform does not have a chance. The game itself is not the media, the media is likely to become the entrance, but as a CP or content itself to become the media is very difficult, like Grand, Giant and perfect, the media has turned for so many years, or failed. You as a CP or carrier to transfer the media, basically impossible. So it's even more impossible to do this from a single machine. 8, the future or mobile games in the world alone and the proportion of online games, now to see the proportion of income is half, card game has not really up, if the card really up, such as 3G and 4G really popular, the last card game may replace stand-alone. It's all about playing cards or something like that. So the proportion of single machine may gradually reduce, because the thing is to do is universal users, sweep is the first batch of people who never played, but after the first batch swept over, immediately this batch of users on the transformation of mobile gaming users. So in the long run, the trend of the smart machine is rising, this time the stand-alone is an advantage, but withThe evolution of the timeline, these users tend to the online game, so the end of all the users are running hand swim. At present, most of the players in China have no money, so the single machine will eventually be cracked, unless the law is perfected very well, but it is impossible in China. So stand-alone this piece, finally have to go carrier route, the first batch of Android or iOS smartphone users will like a single machine, but when they were a single wash a few times, they will begin to transform to the online games. And this time will be very fast, about 3-5 months time. Now the single game will be very fast growth, and finally ran to the online games. The current game market is still the tip of the iceberg, however, with the development of time, this will be a very large market, because the crowd will eventually run to the net game, but the current Chinese online games have not yet come, another season, it is obvious that the plate in the rapid growth. Users begin to know how to play games, including downloading, paying all into a relatively benign situation. But the cost is also more and more high, the channel ratio will become bigger and larger, the market will be bigger and larger. Finally, the channel to subdivide the whole piece of the game's pie, and finally become a channel to push which game, which game will certainly rise, the game is to rely on the user to fill up, rather than you think you can make money, from this direction, or fight the channel, spell flow.
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.
