Ms said that the green box performance has been growing steadily

Green Box founder and CEO Ms

Yesterday evening, Sina Weibo began to circulate, Taobao's first sales of children's clothing brand green box business bleak, now rely on the Boss Mortgage property reluctantly maintained operation; This micro-blog and by a number of people in the industry's attention and forwarding. This morning, Green Box CEO Ms said, MS Performance has been growing steadily, there is no business bleak and their own mortgage property.

"Because it is not micro-bo control, early on by friends called to see Weibo." I guess it's a competitor. Thank you for your concern, the performance of the green box has been growing steadily, the fact that more than eloquent, we look at the green box next performance Bar! Ms said.

Billion power network learned that the green box 2011 sales close to 300 million yuan, is about 3 times times in 2010. MS in the media interview on August 1, revealed that the second half of 2012, for online business, the green box to adjust the product strategy, as far as possible to avoid the price war of the major companies. "The off-season apparel industry is at a discount clearance, the first half of our activity is not really planning the pace of good." ”

And for offline business, green box is still in the pilot mode stage, the current stage, the green box below the line shop sales accounted for is still very low, accounting for less than 5%. For offline sales performance, Ms did not give a clear indicator, but to make ends meet.

It is understood that the green box was established in August 2010, is the first sales of children's wear brand Taobao, its own Miss de mode modern miss, M.i.l boy love manufacturing, Jenny bear Jenniber, Higirl, as well as with Disney launched a new international brand children's clothing.