Multi-backup Hu Maohua: Five obstacles encountered in starting a business find a partner for change

Hu Maohua: Tencent 116th employee, successive Tencent Director, Grand CTO (Tourism), technical vice President of Shop No. 1th. Now serves as the cloud service provider multiple backup co-founder &ceo. October 18, 2014, more than backup Shenzhen Open Day, we invited 10 senior users to participate in our more than one year to backup the Shenzhen Office development Day activities. At the end of the event, a person sits quietly in the conference room, smoke a cigarette, look at our back-end data reports, business development beyond expectations, feel quite deeply, decided to write an article to review my entrepreneurial decision, determination and experience of the five of the threshold, to inspire themselves, while sharing to all those who are ready to start a business and are pioneering colleagues! The first hurdle to start a business: Make a decision! Time backwards 1 years, October 18, 2013, multiple backup released the service. At that time, the company only three people, founder Chen Yuanqiang, graduated one year in Shaanxi senior donkey friend Fat, Tencent part-time buddies crowded 10 square meters of room each other, create the great cause. At this time with my acquaintance more than 10 years of Chen Yuan strongly invited me back to Shenzhen to start a business. The ideal is very plump, the reality is very cruel! We are all have, and starting a business is not an able decision for us to do. I think all the same people and I face this problem: the wife against, mother-in-law do not understand, parental interference, children's education, personal career development breakthroughs, entrepreneurship means that income to zero, family life disorder, personal energy overdraft and so on. For 13 years, I have been in more than 10,000 people three companies (Tencent, Shanda, No. 1th Store), the greater the division of labor between enterprises, the individual's sense of existence and sense of achievement is blurred, is narrowed; the bigger the enterprise system, the longer the process, the less efficiency, the less effective working time, the slower growth, especially the managers, Meeting all day to discuss the strategy of grounding gas, communication, reporting, performance, budget and so on, let us do decade years of internet people are very insecure. When you have trouble at work, you will be able to bring back your family and friends around you. So this is the first reason to convince your family and yourself: what kind of career do you want? I remember to leave shop No. 1th and founder Liu Junling dinner, he complained of his own business after the time does not belong to himself, sacrificing a lot of personal hobbies, often at midnight 3, 4 point of waking up to sleep, entrepreneurial really bitter. I ask if you choose again, will you still start a business? It's a experience that makes you feel like you've never had a white life. I said that you should not discourage me to start a business, support is right. Entrepreneurial decision, is to follow your heart, do not wronged your ideas, to speak out, but also to practice it! Very lucky, after 14 years of work to step out of the milestone in life, in May this year, the family moved to my 5 years of Shenzhen, began a new life! The second hurdle of entrepreneurship: Find a Partner! At present, multiple backup has three partners, Chen Yuanqiang (strong elder brother, really strong, has worked for half a year for more than 100 hours a week), multiple backup founder &cto, and my 5 colleagues & cooperation, 14 years has been maintained CodinG; Akaka, co-founder &cmo, my college classmate, 2 years of code farming &12 years of IBM and Microsoft Sales, channel work experience. I, nearly 10 years did not write code, so only suitable for supporting services, responsible for the company's financial, personnel, operations and external relations. Starting a business to find a partner is comparable to finding a life partner, which is probably harder than finding the right LP. The first is trust. There is no work or the frequent intersection of life, it is difficult to understand each other, understand clearly to talk about the trust relationship, with trust can say nothing, each other will not spend more energy fortification, our three more than 10 years of friendship, no more competitive than our team combination. Secondly, the complementary ability. Technical, market and management, ability must be complementary, so as to form a joint force, 1+1>=2, avoid the strong cross of work, and the more homogeneous risk (homogeneous means that everyone will use their strengths, intervention in the company's research and development or the market, It is human nature: to have a sense of security and existence with the skills that are most familiar to them. The three of us are complementary combinations of traditional it and Internet, 2C and 2B, management technology and operations. Again is the complement of character. The core team is promoted by introversion and extroversion, feeling and intuition, thinking and feeling, judgment and perception, avoids entering blind area, enjoys the advantage of character complementation, and can learn some successful practices from partners. Our three founder's working experience and background determine our personality difference is very big, for example, I work and speak very direct, good at division of labor cooperation and external dealings, our CTO is very research spirit, focus, executive power is strong, our CMO market target feeling strong, considerate and in place. I think most of these three principles understand, but really want to glue together, need fate, opportunity and determination. Yuanjiang originally to find my business, three times alone to Shanghai, the first day in Shenzhen to call, the next morning to my downstairs waiting for me, I was his entrepreneurial passion and desire to work together deeply touched, I also use this story to impress my family. Our CMO Akaka was persuaded for 3 months before joining the team, he abandoned the family in Changsha, such as the second-tier City leisure life, throwing his wife and son "to Shenzhen and our business, we deeply felt his entrepreneurial determination and courage, then he said it is because I phone said our classmates four years, if the age is not cooperative, We may never have a chance to start a business together in this life. "Touched him. Therefore, entrepreneurship to find a partner, the need for sincerity, sincerity, perseverance and dream of the truth, although simple, but know not equal to do, do not equal to get! You have to have a belief that you should find someone, lock him!!! The third hurdle of entrepreneurship: looking for talent! The company has just set up, the company has no money, no team, no office environment, it is difficult to attract skilled to join, can only aim at the school students to provide internship opportunities. Multi-backup Product manager Swison is the year's graduate, the service was released just one months ago, he gave up Tencent internship opportunity to add multiple backups, butAfter the leadership of our product planning, after graduation, naturally become our formal product manager. I joined soon, two people a day to smoke, he secretly told me he came to internship the next day to leave, feeling that this company is only 3 people, a bit of a liar company. He finally stayed, because strong brother entrepreneurial passion infected him, in the first half of the internship, not only to do product planning and cut the page to write their own program, at night to be responsible for operations, solve user queries. Our two operators, fairy sister and Calvin, is also the same time last year to the company internship, it is difficult to imagine, in the more than the initial development of more than half a year, they have been responsible for user operations, customer service, online channel expansion and activities of thematic planning. There is also a female siege lion, to practice self-study PHP. The team is from strong brother with a few interns began, they have been adhering to, because the atmosphere of entrepreneurship infected them, after graduation continue to work with us to start a business. It can be responsibly said that our 90 years later the ability of fresh meat graduates will not be lost to large companies 3 years of work experience. Startups Siege Lions are the hardest to find, and we've tried a lot of channels to interview no fewer than 300 people. 51job a large number of resumes, the hit rate is very low, most people heard is a start-up company, interview opportunities are not given, there are quite a large number of people heard of our company in Phuket, too far, inside push nets and the hook net just beginning a good effect, the online two-way selection screen, but the start-up companies pay less competitive, so the success rate is not high. We interviewed a lot of large internet companies of talent, the beginning of a very good talk, came to report, have flinched, ask the reason, the family does not agree. So we're basically not interviewing people from big companies. Because most people are in pursuit of comfort, people are accustomed to animals, it is difficult to give up the superior conditions, so many people called the Dream and entrepreneurship is false dream, false entrepreneurship, think 10 years ago, the foreign enterprises, now also reduced to the point of layoffs, people or not in the comfort of the environment to stay too long! We found that the most effective recruitment is an acquaintance recommendation, so most of the company are acquaintances, as well as acquaintances of acquaintances recommended. In a short period of six months, we have recruited Tencent, Shanda, Thunder, Ali, Sohu outstanding talents to join our backup team. At present, multiple backup team has 26 people, very proud that our team has not lost a person at present. How to rapidly develop talent in the company, do not dilute the entrepreneurial culture, is every start-up company must face the problem. The next time I can specifically on this topic to share our team management strategy for your reference. In short, the start-up company to find talent, very time-consuming, energy and patience, the management team's first core task is to find talent, at least 60% of the energy must be invested in order to effectively find talent. Entrepreneurial talent hard to find the ups and downs of the experience who to create who know! The fourth hurdle of Entrepreneurship: change! Needless to say, there is no money you will feel panic, extreme insecurity will spread to the entire team, and then the company is dead! We began to do BP in February this year, and March to find investment, soon finalized. Sum up the money.Process and feel, be sure to stand in the investor's perspective, investors are looking at the team, and looking for entrepreneurial partners the same perspective, the second is to see whether the project is in line with the trend, in the trend to find a subdivision of the field; The third is to see the team entrepreneurial determination and courage; On the basis of these three points to establish a good relationship with investors, Meet more to get to know your team and your project, they will also ask a lot of questions in this process, give a lot of suggestions, discuss the feasibility together, so here suggest whether to prepare the students to start a business, come out more, expand their network and vision, participate in some parties, establish their own circle of trust in advance. My feeling is that early investment in BP is no use, half an hour where the 20-page PPT can be seen, the valuation is nonsense, so more is the ability to tell a story, a word about what the product is, how good the team, how much money. After the money, you can focus on their own business, in the non-core things can spend money to fix as much as possible to spend money, such as renting a house, decoration, office furniture, and even some peripheral UI design and development, as far as possible to find agents, save time and energy! Entrepreneurial Fifth Hurdle: Find users! Multi-backup is to do 2B business, We are born of Internet technology, completely do not understand the 2B market, there is no channel to contact users, unlike the app business, up to the application store is always likely to be users see download trial. Just beginning to develop, we take small and medium-sized enterprises and personal sites as a breakthrough point, through the Internet marketing development of users, so our first thought is to the technology group, Webmaster group gathered places, such as Chinaz, CSDN, 51CTO and other technical forum promotion, from advertising, to write strategy, do SEO, QQ marketing, Invite activities such as start, eat a lot of losses. Previous work experience is backed by a large flow platform, user development with the internal resources available is very easy to obtain, in this regard little or no participation; entrepreneurship to understand that our products and technical capabilities are magnified under the platform, start-up companies are the hardest to get users, do not understand the internet marketing wild Road, Hard advertising and no money to burn, to go outside to learn is also floating on the surface of the principles and methodology. Later we summed up, only one way, is to spend a lot of money to understand the operation of the user operators, this aspect of the talent to find grass-roots, small companies out of particular effective. Take the most recent one-year-anniversary event we've been doing, when the event after the end of the statistical data show that more than 300 people participated in the online activities, the user suggested more than 200, participation in the form of pictures, videos, comics, text and other forms of a variety of, this score for the giant is nothing, but for a just through the first birthday , and it's enough to be proud of the fast-growing multiple backups. In these 300 people, there are 00 of the sugar fry chestnuts ", sugar fried chestnuts" currently living in Daqing, do their own site about a year, in his view, multiple backups in addition to simple and easy to use, but more importantly, multiple backup compatible with a variety of space and host, but also provides a variety of backup methods and a variety of file storage mode ", the activity began to, Sugar fried chestnuts "on the continued to the entries of the content of the revision, and even did a variety of pictures and videos, the entry post also received thousands of clicks. Multi-backup product manager Swinson's feeling is that when we know that a 00-year high school student has been using multiple backups in the last years, we are more proud than surprised. --Because a professional IT product 13-year-old children will be used to explain the product user experience to do quite well, the whole team is very encouraged. Famous Bo main Feng Yaozong "is also one of our users, we are through the 18th open day to understand his personal growth experience: 15 years old out of work, because small, in the factory but 12 hours a day of working rhythm, contact with the network resolutely resigned to do website promotion, small achievements, this year only 22 years old, Currently responsible for a company's system management and business promotion. Have come and go like the wind of the Great God Hui-hui brother, Hui-FAI is one of the first to participate in the activities of a few people, is also the first to make more copies of fairy sister "feel the pressure" of people, because in the forum before Hui-hui, no one will be so understanding of the product, will give the product so high expectations, he couch in the hospital bed bursts 6 posts, A breath of more than 30 functional recommendations. FAI-FAI is also the first person to make multiple backup tutorials. Making multiple backup activities The final stage of the wave of the originator "is Nexteamer, he is more familiar with the content of the forum even more than many staff, his three consecutive content so that other contestants have to make changes to the content." Nexteamer Although is a graduating senior student, but has the product manager the same project management ability and the product analysis ability, Nexteamer uses the text +gif picture form for the multiple backup to dedicate three gift: Product article, the Competition Product analysis article, the Operation article. A textbook-like content, has become a multiple backup team must read Jiapin. On the expansion of enterprise users, through online internet marketing, we get the user's word of mouth and sense of participation, quickly verify the features of our products, at the same time, we participate in IT industry salon, with IDC, cloud platform and operators to understand the large enterprises in the data security, data protection, some of the bitter lessons of the process, Preaching the way we solve the pain point, use online Internet users to spread Word-of-mouth to influence them, there are a considerable number of enterprises in the trial of our business, as our commercial on-line payment and billing services have not yet been launched, have to top the temptation to have revenue immediately, to avoid the project personalized down the team, resolutely not to take the project, Keep our mainline development. Talk about so much, just one anniversary, multiple backup experiences and entrepreneurial five-way, it was a process that I had not had the opportunity, the ability, or the experience of the 3 companies that I had before, which may be the glamour of entrepreneurship--to live a completely different life, to spend 1 or 2 years concentrating on a lifetime, and I think that might be the meaning of life. This article is narrated by multiple backup CEO Hu Maohua.