Multi-dimension of the mode of public financing is not only the extension dream of electric quotient

The public is a mode, but not necessarily a business model, the public can also have nothing to do with the business, the public will also be funding, ideals, the art of the extension of the dream model. Mention of the public, people naturally think of Kickstarter, it has become a synonym for the public chip. However, the Kickstarter model is not only the business of the public, the extension of the dream of the public is also the other dimension, http://www.aliyun.com/zixun/aggregation/11076.html "> The big line of business logic makes people overlook more possibilities, and there are multiple dimensions.

The dimension of the extension dream

Kickstarter is not the first site to appear in the concept of public-chip, but it is the first successful one. Commercial business is only one of the dimensions of its public-financing mode, and the extension of dream is another dimension of its public-financing mode. The dream-raising model has nothing to do with business. There are a variety of items on the Kickstarter, such as Braille watches, handmade chocolates, and amazing stereo printers, many of which are creative and thoughtful projects that are not intended for commercial purposes but are purely innovative ideals and artistic pursuits. The realization of the dream needs financial support, but many good ideas have been put down by the lack of funds. In the public platform, everyone's dream has the possibility of realization. By putting their ideas on the Kickstarter and explaining to others their ideals and desires to convince others that they are interested in their own project plan, they can invest money for themselves, so that once someone moves, the user will be able to practice their ideas. The network platform can gather the interest, more easily meets the heartbeat person.

Kickstarter became a platform for a dream to become a present. A gentleman has the beauty of people, but also to spend money, but the investors in the Kickstarter and spend money on the Amazon feel very different, they become the extension of the dream, broaden the dream of others, to fulfill the other people's thinking. In Kickstarter this public-sponsored website, money is not called money, but is called "extension of the dream, funding the Dream", the user is no longer pure is a result, but the process of participation in the story. On the other hand, it is not appropriate to measure and evaluate the investors with vulgar business indicators, they are the dream-seekers, and those who are funded are the dreamers. It is in this sense and psychological instigated, many of the creative and design in this become real.

But Kickstarter's lack of control over the project's fund-raising efforts has also been widely criticized. Kickstarter responded and strengthened the management of some project sponsors who did not put their original ideas into practice, or did not use the funds exclusively on the project. But there is no denying the fact that this pattern of dream-raising has provided a stage for the realization of dreams.

Capital Dimension

Since the public financing model can be used to raise funds, then large-scale, related to the interests of fund-raising is financing, which is also to understand the dimensions of the public chip. If any model wants to gain vitality and eternal life, it must have an interest power to attach to it, financing is this possessed. Financing dimensions involve production, and are the early stages of production-capital.

Through the public network to provide online financing services abroad has been a number of sites in the doing, FundersClub is one of the more famous. The US company, which was on the line in August this year, has 1.3 million of billions of dollars of money flowing through its system as a stake-raising platform, less than one months after its launch.

FundersClub provides a new financing channel. It extends the breadth of the public-chip model, not only to help individuals realize their dreams and make an interesting gadget, but to bring capital to entrepreneurial ventures with potential, to prop up start-ups, and to bring equity and profits to investors. It selects potential start-ups for people to invest in them through the web, and returns through equity, with all legal documents and money transfers being made online. Once a start-up is acquired or a successful IPO is made, investors can profit by cashing in the equity, and FundersClub can charge a hefty fee. Since only a start-up can make money fundersclub, it will carefully select a good start-up. At the same time, FundersClub will also give start-ups some entrepreneurial advice to create value beyond the financing.

According to Science and technology blog TechCrunch reported that fundersclub on the line only three weeks, then help the incubator Y Combinator the number of companies hatched by the investment 1 million dollars. Industry insiders believe that FundersClub temporarily does not necessarily be able to replace the traditional venture capital institutions, but a good backup option.

In the United States, individuals can participate in investments if the venture capital Financing Act is passed. Users who have a personal net worth of more than 1 million dollars or more than 200,000 dollars a fundersclub have the opportunity to become qualified investors in the FundersClub, with a view to the disclosure of the financing project, detailed understanding of the start-up company's authority, the minimum investment of 1000 U.S. dollars, And to obtain a stake in the company to be invested. FundersClub not only can bring large organizations to the financing side of the investment, can also bring personal investment, it is likely to change the entire venture industry pattern.

Efficiency dimension

Since the public-chip model can influence the production capital, it will inevitably affect the production process. In fact, the efficiency dimension of the public-raising mode is precisely by making consumers ' consumption funds move forward, improving the efficiency of production and sales, and producing new products that may not have been formed, thus satisfying the needs of users more meticulous and personalized.

Kickstarter is a platform to help producers improve the efficiency of the production planning phase, specifically the production funding phase of the production planning phase. It is not only a dream mobile platform, but also a demand and supply Exchange field.

In general, a person designs a product, he can only finance from his acquaintances to obtain production capital, but if the acquaintance does not like or do not need this product, production capital can not be raised, and the designers are not sure how many people need their own design products, whether production, production, how much is difficult to determine If acquaintances like this design, but no more people buy is also a problem. Kickstarter the decision power of production plan to the consumer, to solve the above difficulties to the maximum. The production plan is posted on the website, and the person interested in the design uses the "investment" approach to decide whether to complete the design. To the producer, has obtained an absolutely guaranteed production plan, this to the consumer, originally neglected minority, the personalized demand has been satisfied.

Wish dimension

The desire mode is concerned with interpersonal communication, which is the dimension of consumption link. Given is the pattern of public financing in this heavy dimension. Given the social and electrical business integration, to provide the service to the friend etiquette. The user can given the gift that he wants, the gift is the commodity on other electric business platform, and produce a wish list. Users can share their wishes by email, social media and so on. Friends can to each wish to invest in the amount of money, once pooled enough, given system will automatically order, users get gifts. This saves the trouble of sending the wrong gift, but also eliminates the pressure of the single person to bear the high price of the gift.