Multi-factor urges the mother and the child network purchase market electric quotient platform to step up the layout Mother and child category

Xinhua Beijing, September 23 (reporter Nanting) 2012 the Year of the Dragon ushered in a new round of birth peak, followed by the mother and infant network to buy the market. China's mother and child network shopping market will reach 61 billion yuan this year, an increase of 86% per cent Year-on-year, the consultancy predicts. Including the day cat, Jingdong Mall, Suning, such as easy to purchase and so on, and so on the distribution of Mother and child category channel.

China's mother and child internet shopping market in the first half of the 2012 transaction scale of more than 20 billion yuan, has completed 2011 year 2/3 market turnover. The market is expected to maintain rapid growth in the second half of the year, will grow 86%, to 61 billion yuan, accounting for China's online shopping overall market 4.3%.

According to Eric, China's 0-to-3-year-old infant population is huge, which led to a massive outbreak of demand for mother and child markets. More and more online shopping habits of "parents", the issue of dairy safety frequently leads more parents to choose to buy milk powder in the formal authorized electric business enterprise network, and the comprehensive type network buys the enterprise to expand the business to the category variety, the purchase frequency is high and the standardization degree higher mother and child product, the large-scale promotion stimulates the latent consumer's demand.

Ding Jiaqi, a consulting analyst, introduced that in 2011, China's mother and child network market share of 24.4%, and the first half of this year to increase the data to 36%. In the first half of the year, the market share of the mother and child market, the cat accounted for 47%. Jingdong Mall mother and child market share accounted for 11.4%, ranked second. Established independent mother to child (including telephone channel sales) the market share of red children 6%, ranked third.