Multi-language search engine optimization marketing Worldwide

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English may be called the lingua-universal language on the World Wide Web, but consider: three of the world's three-fourths have no English language to speak of. Online over 4.6 million Internet users communicate in English. However, there are more than 1.5 billion internet users around the world, which means more than 1 billion Internet users are required to speak English outside their native language. This is a lot of people. The web is a language maze and enterprises need to speak their own language to customers how to emphasize too.

There is a complex murmur of cultural complexity that must be localized to the content of the site before the international market is considered. Taking this into account, companies need to take local to go out.

World language

There are more than 6,000 spoken languages all over the world. However, these many speeches are just small pockets in the local area. In fact, 96 of the world's languages are speaking only 4% of the world's population, and 90% lack true representation on the Internet.

Therefore, from the perspective of online marketing, there is no need to have a website in nearly 6000 languages anywhere.

However, if we look at the European Union (EU) itself, 27 Member States have spoken, the official languages of 23rd. English is the most widely used, more than half of the EU population, and this is to a certain extent. From the English-speaking perspective, nearly one-fifth of Europeans claim to be native German. Britain, Italy and France have roughly the same amount of each other's mother tongue, followed by Spanish close cooperation.

Figure 1. First 5 European languages

Globally, Asia accounts for 40 of global Internet users, compared with more than 30% of U.S. Internet users in China. The study also shows that more than half of consumers buy only their own language websites.

Unique dialect

When the online international market is targeted, it is important that the differences in language are also concerned with dialects. On the contrary, that is to say, France and Germany are quite obvious, even those who do not speak the language. But the difference between the two is French, in France and Canada, or in France, Switzerland and Belgium. But there are some key differences.

For example, Canadian French (Quebec) tends to translate literally into French English words rather than direct anglicisms English terms imported. So the word "weekend", for example, is the week of the end of the century (interpreted as "ending a Week"). But the standard in France, just this term weekend newspaper.

There are French-speaking Europe, indicating the nuances of some dialects, many of which are outlined in Figure 2: "The whole French dialect of some divergence".

Figure 2. Some differences in French dialects

The same applies to the dialects of other languages. Take Spain for example. In Spain, the word Karuk is a car where you push or pull a transport item; in Latin America, it is a car that drives to the nearby inch. In addition, the Spanish car is called the Ke-cut, while the Ke-cut in Latin America is a baby car.

In addition to English, the main European languages on the Internet are German, French, Spanish and Portuguese, although the latter two have greatly improved because of their spread in the Americas.

Although English is the Web content of the perspective, from the leading language, in all Google search is in other languages. That figure looks set to grow, as the emerging markets of the Internet population of Russia and China grow faster than in western markets. Figure 3, "the top ten languages used by internet users" shows the top 10 language distributions used by internet users around the world.

Figure 3. The world's top ten languages used by internet users

Search engine optimization, localization and web

Online marketing is one of the most powerful tools available to modern businesses. It connects the company's customers and helps build mutually beneficial business relationships between buyers and sellers.

Search engine Optimization (SEO) is a key part of the network marketing strategy of many enterprises. The study by the European Association of Interactive Advertising (appointment and dismissal), two in European marketing, two-thirds is to increase their search engine optimization resources this year. Moreover, 94% of the European Marketing program increased its total internet advertising spending in 2010 years.

Figure 4. Network Marketing Methods (2009)

However, the domestic market is only part of one equation. The introduction of full localization and optimization of foreign language websites is another problem. Needless to say, you should always use professional translations when converting to the international market in English text, but it is important that you do not translate your keywords from English. Here's why: A correct keyword dictionary translation may be different from people using a lot of search online products or services. They may use sayings, abbreviations, or entirely different words to have the same meaning. So in the same way you identify your specific industry keywords to optimize your English website, you have to study the terms that people use to search your goals in the foreign market.

An accurate translation of "auto insurance into French" will guarantee the car to L ' oreal. However, Google's French keyword tool shows that the word rarely achieves a hit. Conversely, people tend to use guaranteed cars or guaranteed voiture. As you can see, the funny main SEO is to avoid doing a little research.

In some markets, it may use English keywords on a foreign language website. In Germany, for example, English phrases are commonly used, especially web-based terminology. Therefore, the web design company, highly in the British or Australian team of the word "web design", can be directly incorporated into its German website.

Foreign Language search engine rankings

It is worth realizing that the keyword saturated non-English site is far from satisfying it in English websites. So it's very likely that your business reaches lucratively to the non-critical search terms of English search engines faster than your native-language senior positions. In front of the example, the auto insurance company needs less resources to optimize its French website for a guaranteed car about google.fr, than it's "auto insurance" in the US, UK or Australia's Google.

Summary

A multilingual marketing strategy should be the cornerstone of any international action. Companies of all sizes can go out just a Web site, a network of computers, and a shrewd entrepreneur bundled. But to do this, it is vital to think locally. The use of inappropriate styles, grammars, tones, and terminology may affect new market developments, so why localization is an important pillar of any global strategy.

Search engine optimization is critical for website localization and other organizations that do not localize their sites, and lack the appropriate gimmick.

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