Multi-person package feels more cost-effective

Source: Internet
Author: User
Keywords Package
Tags .mall balance consumers cost enterprise enterprises group group buying

"499 yuan to enjoy 924 yuan 8-10 person Package" "389 yuan to enjoy 10 people lunch package" ... Recently, the reporter in the United States, tick, handle and other groups to see the site, many Yangzhou catering enterprises "together" to launch 10 people and above the "large-scale" group purchase package.

A restaurant owner told reporters that they did this mainly to balance the summer hotel's "hot afternoon" situation.

Consumers

Multi-person package, feel more cost-effective

The Citizen Chen is an urban private enterprise clerk, she recently bought a chimera on the road a hot pot shop "8 people lunch package." Miss Chen told reporters that they have always had a passion for hot pot, especially the cold autumn and winter season, almost regularly will pull a few friends to eat hot pot.

"The weather has been hot lately and there's no appetite at noon. "Miss Chen said that the summer will not eat hot pot, but recently saw a lot of discount online buy a large package, or very exciting," our office is just eight or nine people, people get together to eat a lunch is lively. ”

And the university will graduate of the small Chiang Siwang Ting Road a restaurant "12-person package." Xiao Jiang said that he rarely saw so many people's group purchase, but also "lunch, dinner, supper stalls can be used." For small Chiang, before graduating from the inevitable to invite classmates, friends to eat a split meal, "usually please a meal, 12 people, including lobster, Old goose, river shrimp and so on, at least one person will spend more than 50 yuan." and the purchase package cut down everyone as long as 40 yuan. ”

Businesses

Multi-person Package discount is not a loss

On the noon of Friday, the reporter went through a chimera road, found that the same night each restaurant in different voices, many of the main dry pot, hotpot and other characteristics of the store only twos very sparse guests at the meal.

Group Buy online, Yang City, more than catering enterprises have launched more than 8 packages. The reporter saw, although this kind of large number of "large-scale" package price more than 500 yuan up and down, but the next single consumer is still very much. A restaurant's 10-person package has 110 people completing payment in less than a week.

A restaurant owner said that the purpose of group buying is generally to attract attention, to build up popularity, "Summer noon This is not generally good evening business, the number of group purchase package from the past two or three people to more than 10 people, but also to attract more customers." "The boss also said that the number of group buying generally have restrictions, there will be no loss of the situation," mainly is to hope to be able to small profits. ”

An industry analyst pointed out that the reason why businessmen favor the introduction of a multi-person package, which also "hidden mystery." "Generally more than 10 people go to restaurants to eat, most of them are a treat." Then the people out of the "must let everyone eat well" psychological considerations, will not meet the original group purchase package, will be additional to order more. "So the more the number of packages, the higher the price seems to be cheaper than the two or three-person package, but the business is certainly a steady earner."

Reporter Wang Zhangqing

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.