Music as a business model crisis

Influenced by the news of rectifying Internet TV by SARFT, LeTV has hit daily limit for two consecutive trading days. As of the close of the 17th, LeTV (300104) reported 32.65 yuan / share, down 10.01%.

News on Tuesday evening showed that SARFT issued a regulatory order for Internet TV and set-top boxes. One of them is that the licensee must not cooperate with a serious Internet company that is under investigation by the SAIC. However, the news did not indicate the specific name of "seriously infringing Internet company" under investigation.

According to the Wisdom News Agency reported today, LeTV Network is the name of SARFT Internet companies criticized, according to insiders said the licensee, SARFT has verbally informed seven integrated services licensee, can no longer cooperate with LeTV.

Music Watch now the dilemma in fact early in the millet box has just appeared when it was introduced. On November 14, 2012, millet officially released the set-top box product millet box, the low price of 299 yuan is considered to be able to promote the rapid popularization of Internet TV. However, in a very short period of time, it announced the suspension of service. At that time, the industry was rumored because the product did not meet the "controllable and controllable" requirements of the SARFT, that is, it did not qualify for the operation and sale of such products in accordance with the "Operational Requirements for Holding Internet TV Licensing Institutions" issued by SARFT . Later at the end of January 2013, Xiaomi reached cooperation with CNTV's future TV. In addition, Xiaomi box access to China's Internet TV integrated broadcasting and playing platform for future TV operations. Afterwards, Xiaomi Box broke the license limit and was re-introduced to the market.

At that time there were comments that the reason why millet do not want to access the broadcast platform, mainly due to the content of the short board. Millet itself does not have any content, once access to broadcast control platform, can only use the broadcast control partner has very limited video resources, it will make the box completely lost competitiveness of the millet.

The music as the content in order to maintain the competitiveness of the quiet use of the policy of gray space. LeTV box built-in a web browser, open the built-in navigation will lead the user into Youku, Fantastic Art web version, the user clicks the video into the playback page you can automatically full screen, through these settings, LeTV indirectly introduced third-party web site Content, added its own repository.

LeTV Internet box by the rise of the craze, launched a series of different versions of the super-TV, with a low price and relatively rich content quickly occupied the market. Its share price has skyrocketed, the market value of long-term occupy GEM, becoming the first Ushimata GEM.

"Gunfire", the music business model of the crisis encountered by the policy may only be hidden hidden mine was discovered only. Music as to whether the exclusion of this mines, perhaps not only related to its own survival, but also related to the survival of the entire Internet box ecosystem.