Music as "super teacher" broken 200 million perfect finale product manager thinking to create the king of the play

(Fig. 1 "STB Super Teacher" poster) The hot-blooded school play "super Teacher" by le-Vision produced by the summer stalls, become the first half of this year, the entire Internet-making field of a big black horse, not only the total number of players to break 200 million, continuously occupy the top of each major network self-made play list, but also defeated many of the same period, a large number of first-line TV drama, Kill into Baidu TV series TOP10. In Baidu Index, then the first half of the "Cock silk men 3", "Soul Ferry", "Spirit of the Archives", "Report boss" and other plays, well-deserved coronation became the first half of the 2014 play King. Many people can not help but ask, compared to other big-name stars gathered, desperately burning money video site homemade drama, "Super teachers" to stand out as the first half of the championship? Le Vision Web site Business group operating President Goofy bare: "Internet Product manager thinking is" super teacher "can become the King's killer. Whether it is the choice of the prophase theme, or the broadcast strategy for summer, and the whole process interactive marketing of the main student crowd, it is from the angle of the user's demand. Turn the traditional work drive into the internet era of product-driven, making it a benchmark for the rise of internet-made dramas. "Play Wang because of a: Do users like" content products "look at the" Super Teacher "Netizen evaluation, the domestic never appeared content theme, hot and the plot and dialogue, actor exquisite performance and so is the user most intuitive feeling. But is the super teacher alone enough to get the title of the first half of the play King? If the cause of peeling off the surface, in addition to the video network platform + production team of fine carving, its behind the "Internet Product Manager thinking" is the content itself from quantitative to qualitative changes in the core factors. 郝舫, general producer of the music network, has made a comprehensive analysis and interpretation of this. 郝舫 that, when the development of "super teacher" this project, it abandoned the conventional production chain works drive, but completely from the point of view of the product, using data research to replace the manager's subjective judgment, do users like "content products." On the one hand, Japan with the theme of "GTO spicy teachers" in the domestic student groups circulated popular for many years, with numerous clusters, however, the same type of domestic film and television works is a blank; at the same time, the network writer Zhang Junbao novel "Super Teacher" in the grand literary beginning of the Chinese network by countless netizens sought after, The novel language style is relaxed, the interest, the reading is hearty, has been ranked the same type novel the top spot for a long time. It is these two reasons that contributed to the music in the full investigation after the decision to buy the "super Teacher" adaptation of copyright, and play the advantages of Internet manufacturing, the first time completed the play of the adaptation of the creation. Drama Wang Second: cater to the audience of summer stalls broadcast strategy summer has always been a variety of "eye industry" military battleground. Hollywood Epic "Transformers 4" in the domestic release after breaking a series of records, unstoppable straight to the 2 billion box office. For video sites, a large number of students after the summer vacation is also one of the annual peak, so the music network decided to broadcast the play time in the summer stalls. "Super teacher" from JuneLine began, even in the four-year World Cup, so the heat does not decrease, the daily volume and Baidu Index climb, broadcast half of the Baidu Index has surpassed the first half of the other dramas, the enthusiasm of netizens also with the upsurge, every day 12 o'clock through the music video mobile End "play" to become "student party" in the hottest fashionable topic. Drama Wang Three: accurate O2O full interactive cross-border marketing "Super teacher" project at the beginning, the video network on the coordination of cross-sectoral resources to establish a project team, give full play to the role of the ecological organization, so that the project to run efficient decision-making, responsive, faster response to user needs and market changes. In the operation and marketing strategy, the core audience for the student group, playing a series of combination boxing. For example, with the influential two educational institutions across the border cooperation, the "summer to see" super teachers, happy to learn a summer O2O marketing campaign. At the same time, for the college entrance examination, the high school, the graduation season, the World Cup, with the big play, entertainment and social hot events, such as a series of bundled marketing, creating a "daily materials, Zhou Zhou topic" of the Internet homemade drama brand new marketing model. In the process of interaction with the user, with the "Super Teacher" recently aired an episode, for example, male second small white accidental assassination, life and death unknown, resulting in tens of thousands of netizens at the time of the petition hope to learn the life and death of small white. According to the user's voting results, the relevant team quickly reacted, decided to break the Convention, the night temporarily in the PC and mobile end of the broadcast of a set, this becomes the user will determine the content of the operation of the typical case. (Figure 4ivt-Core homemade play video coverage number ranking) Le view self-made "product manager thinking" occupy the position of the industry in the future, as more capital and traditional production talent influx, it is foreseeable that the Internet-made content competition will be further intensified. has always been in the industry's leading position of the music vision has never stopped the pace of innovation, the recent big moves: The first batch signed Wu, Tamaka and other four studios, and announced that the "Internet Product Manager thinking" to create three categories of the new type of self-made program. In the music view of the great ecological, music vision self-made gradually formed their own small ecological circle, in the music as "platform + content + Terminal + Application" of the integrated layout, self-made content can be across five screens in the 4K terminal for the user to present the ultimate experience; le-View Mall and the video eco-shop and other electric business platform, but also based on the music of the content of the derivative products have an output channel The thousands of app apps on the TV Super TV cover games and anime categories that can be tailored for the cross border development of the video-made products. At present, it seems that the most advanced mode, is obviously the Internet Product manager thinking as the starting point, the use of "large data, User participation, topic marketing" and other ideas, according to Internet behavior habits of the reverse customization of the video content, that is, video-homemade "Music vision mode." Competition in the Internet industry has moved from point-to-point competition to ecological distribution. Music vision self-made in the product segmentation strategy, it is bound to use the Internet Product Manager thinking to produce high-quality homemade content, a beautiful content card, in 2014 China InternetVideo industry occupies an important position in the lake.