Music download fee or not revive China's record industry

for the first time.

From Beijing's wangjing to the peaceful North Street, from the Guijie to the Dongzhimen, from the settling door to the youth ditch, this is not a tourist route, but a music enthusiast to buy a CD-measured street. After this trip, the music lovers found for the first time, their distance from the music is so far.

Recently, Beijing's Mr. Di was singer Feng a song "Beijing Beijing" moved, so he wanted to buy a collection of this song CD.

Of course, it may not be difficult to buy a genuine CD that Mr. Di needs in a large book store. But in his impression, the nearest to find a video store is as easy as looking for a restaurant, but he had a bad beginning, ran through the Wangjing area of the major shopping malls have no way, the video store is not already withdrawn, is a counter filled with hot film and television play disc.

After the defeat of Wangjing, Mr. Di moved to the heart of the city, no fruit, "probably not bustling here," he thought. So he walked from the more prosperous Guijie street to the Dongzhimen. On the way, pharmacies, restaurants, hair salons, everywhere, but the video store "disappeared." A few days later, he went out to collect, in the youth Ditch Road, finally see marked "Audio and video" sign, however, the record store in the underwear store, the door has been latch.

Mr Di's "Quest for songs" took nearly one months. Finally, in a record shop in Chongwenmen, he bought the last book in the store containing the "Beijing Beijing" CD, the price is 78 yuan.

Mr. Di, who is missing the record store, thinks this could be a "free download".

Recently, the News of the music download will be charged, said that the end of this year or early next year, including Warner, the world's major international record companies will be combined with the domestic cool dog, I, Baidu, QQ music and other music services website, to try to take the music download fee system.

Free music stop, can the record industry revive?

From "Free", the record industry enters the winter

A few years ago, every time Mr Di went out, there were hawkers selling pirated CDs to him, each containing dozens of songs and asking for $10. Today, the scene is extremely rare.

"Even piracy has disappeared, not to mention genuine." Mr. Di lamented.

How do people listen to music when they are hard to find? Mr. Di found that the way young people listen to songs is different from their own, they are accustomed to download from the network, simply enter the song name or singer name, can easily appear multiple links, various formats and sizes of music readily available. Free, fast Internet download way, so that most listeners no longer go into the record store, followed by the record shop closed, record sales decline, music people's Day is getting worse, everyone almost unanimous "record is dead."

The record industry, which has been booming for many years, entered the winter in 2007. Bisher, president of Beijing Sea Butterflies Music company, said, "The record sales decline, the talent show to download business, the impact of the network, the record company is a blow."

"Since 2007, record sales have fallen at a rate of 40% a year, and of course it's not that big now because the base is already small." "Global music sales Director Mr. Ho said, now record sales to tens of thousands of, even if the first singer."

Records are not sold and record stores are closing. Guo Sheng, who now insists on opening record stores, has counted the number of independent record stores in Beijing at around 2,600 in about 2005 years, after which it has been shrinking at 500 a year.

Singer Ahan that experience the hardships of the record. At first, no one wanted to buy more than 40 pieces of music that she had created, and she chose to sing for herself. And to the most crucial step-distribution, she had to run herself. In 2008, she found China's record company, published 5000 CDs, 3000 of which were issued by the other side, left 500, and the remaining 1500 were sold in Xinhua bookstore. Until 2011, Arina in the Xinhua Bookstore's audio-visual store also saw that his CD was placed in the visible position of the shelves.

A singer has to make money on a commercial performance if the record doesn't sell. "The record became a companion to the singer. "Mr. Ho said.

Nowadays, only two types of records can be sold, one is the idol singer, the record singer, the other is a classical music record. Mr. He said: "The talent in the game has accumulated a lot of fans, regardless of whether his music is good, fans are only collectibles to buy." And classical music enthusiasts for the quality of music requirements higher, they will not buy pirated. ”

Record sales do not move, the record company from the distribution link to make no money, there is no money to do music, in the long run, the formation of a vicious circle. Music into "fast food", those who are willing to adhere to their own music quality, if not complying with commercial standards, often short-lived, the original and Arina together to do "North drift" musicians, most of them go home.

Stop downloading for free and the music industry can rejuvenate

The music industry did have a warm spring before free downloads.

"In the 90 's, the singer Yuying's album," Gently Told you, "sold more than 10 million copies, of course, many of them are pirated. The record industry once prospered, from the number of piracy can be reflected. "Recall the popular music that year shengjing, Bisher quite feeling."

2003, singer JJ Lin just debut. Bisher and his team with JJ Lin in more than 20 two or three-level cities desperately to sign the sale, he has three consecutive records of sales of millions of copies. This is the normal level of a front-line singer.

"It's normal for a record company to sell hundreds of thousands of albums when it can still make a profit on a record," he said. "Mr. Ho has entered the record industry for more than 10 years, and he believes that free downloading of music is one of the major reasons for the drop in sales."

Now, when the "free music" of the musical person's eyes of the "cancer" may be removed from the news, the music industry, network music to provide a platform, audience, reaction.

Woothers, vice president of Cool Dog Music, said in an interview with the Chinese Youth Daily: "Digital music is a necessary process to download." But to see Baidu Music and QQ music attitude, if they do not charge, other companies who charge, who is dead. "In addition, Woothers also believes that the content provider, channel side also have to communicate fees and models, have to come up with a truly feasible, standardized standards, this standard should not be biased against large record companies or Web sites, so that the payment download can really implement."

For some music websites are about to charge the behavior, the musician Xiao Ke is skeptical. But he said that if he was the head of the music web site, he would certainly make such a decision in the present.

KE to China Youth daily newspaper Reporter: "The network music from the birth is free, this chicken has already laid eggs, now the change is to use another way to profit again." They offer high quality music downloads on the basis of existing free music, which equals a whole lot of business, not completely taking away free downloads, and everyone can think of its consequences. In addition, these websites have stolen music and now start to charge for the Qingyuan crime. ”

Ke that this is "stone", the consequences may be "internet organizations eat meat, international music companies drink soup, music people look at the situation of the left."

Ke said: "Music is to serve the public, the price is the key." For the average listener, if money is to be spent, to see how much money is paid and free, most people may opt for free, with only a few willing to pay to buy high quality music. "Ke that the network is able to develop rapidly, because it is the spirit of sharing, so, sharing is the general trend." The key to this trend is to find a business model that benefits multiple parties rather than a single one.

And the music of the terminal-the audience, is not full of music will be charging the move. Many people said that music has been downloaded for free for many years, suddenly to charge, we can not accept. Gao, the musician, believes that music should not be paid by fans, "I insist on listening to music for free." Gao said, "Over the years, TV stations, radio, the network has been free to take other people's hard work to make a huge profit, I think the next should be the broadcast platform to pay." ”

To charge, first give the "real" to the music

Guo Sheng's record stores are all based on their own tastes, "a lot of customers don't know what I'm selling, they know so little about rock music and underground, and I don't know how to introduce or recommend records." Many people come into the store only to be attracted by a variety of album covers, not really interested in music. "Guo Sheng once liked to listen to pop music," because those songs have the real life of creators, but now this reality is increasingly rare. ”

In 筎 's view, music is now becoming more and more commercial, and many musicians have become businessmen to adapt to the market. She once wanted to invite a well-known musician to write songs for themselves, set a song 100,000 Yuan Price, including lyrics and composition, but to interview, the other side but changed his mind, 100,000 yuan does not include lyrics, Ah 筎 that the heart cool, she felt for the music bargain is particularly boring.

Arina that, music is marked on the price, good music increasingly poor, many singers just want to sing red through the network a song, and then to participate in business performance, a song to eat 10 years of the situation is not uncommon, and the true adherence to music quality music is increasingly rare.

Woothers also felt that the current vitality of music is becoming less. She believes that music paid to download may be a chance to improve the quality of music, "online music charges, the record company if you want to profit will have high-quality music content to make sure, songs popular, download a large amount of income is high." ”

In addition to the internet popular "saliva song", "Divine Comedy", we can still find a vitality of the song?

In fact, whether to pay or not, the audience just want to hear the song to impress their own.

As a music lover, Mr Di appreciates the original singer who sings by strength, and he likes songs like poetry. Just like the song "Nobody", only a few words, let him move: "I am a nobody, insignificant, it feels like a dirt on your shoes." I'm a nobody, nothing, it feels like a hole in your sleeve. "In music, he found himself. All this has nothing to do with money.