According to foreign media reports, sources in Wednesday revealed that MySpace music service MySpace (myspace) is currently in negotiations with the record companies to consider the introduction of subscription services. MySpace is an online music service launched by MySpace with the big Four record companies-Sony, Warner, EMI and Global-and is published in the United States in September 2008.
It is not surprising that MySpace music will launch the market for fee-based services. MySpace Music has been burning money every month since the service was online, according to News Corp, the parent company of MySpace. MySpace Music considers the introduction of fee-based services, mainly influenced by several factors. First, news from a number of record companies says MySpace music has been underperforming for revenue. Second, Rupert Murdoch, chairman of News Corp's Board of directors, has Rupert that he favours some of its digital assets, such as the video portal Hulu and the Wall Street Journal website, to operate in charge mode. In addition, Warner Music is now the third largest record company, based on market share. The company has been sceptical about advertising-supported music services.
News from the music industry says MySpace music is likely to launch its subscription service by the end of the year. "We've been exploring new profit models, but the goal hasn't been planned to change services including free music," the MySpace Music said. ”
MySpace Music has been testing audio ads since last December, when users may hear an ad recording before listening to music for free. MySpace Music hopes to increase revenue in this way. However, the frequency of audio ads on MySpace music sites is low. Users listen to 100 songs, or play a full album, before the first song is played after the advertisement interrupted. The idea of MySpace music makes the Internet music service more like radio, and the difference is that only online listeners can choose the songs they want to hear.
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