NET promotes Samsung mobile phone

The mobile phone called "The San" by the website

Chongqing Evening News yesterday, the public Mr. Liu to Chongqing evening Paper 24-hour Press hotline 966988, reflected in the city of a well-known group buying site on a shocking advertising language, said "small to make life better", let people see feel very uncomfortable.

Yesterday, the reporter opened a link to the website of Mr. Liu found that in this "handle net" group purchase site, select Chongqing Branch, click on "Today's group purchase", you can find this eye-catching promotional ads.

Reporter saw, this is a "0 yuan to buy mobile phone" promotional ads, the model is the participation of Samsung Galaxy SIII, the site shows that the number of participating lottery has exceeded 300,000.

In the promotional campaign, the site not only repeatedly played the "520, three to make life better" words, below the page of a few publicity pictures, but also with "busy, the little one for you to sing", "when needed, the little one for you at any time", "gently touch, and a little of your heart," and so contains "little" The words of the message, very eye-catching.

The reporter then logs on to Samsung official website to inquire, found in the official production of the mobile phone ads, whether it is video or posters, there is no "san" words.

Yesterday 5 o'clock in the afternoon, when the reporter again log on to the website, found that the site has previously contains the word "third" words all deleted, propaganda pictures in the text also used "TA" replaced the previous "third" words.

"We all know that the" third "is now in the community, said the" Third-party ", the site is sure to use this homophonic way to create advertising gimmicks, to earn eyeballs. Mr Liu said that it was hard for him and his friends to accept the blatant publicity of "A better life for the better".

Yesterday, the reporter to the city Trade and Industry Bureau advertising Supervision and Management Department, the department responsible for network advertising staff to view the site after the screenshot said, "Advertising language management interim provisions," the 4th clearly stipulates that the use of advertising language should conform to the Socialist spiritual civilization construction requirements, must not contain bad cultural content. "The advertisement language appears" the words of "the middle" and so on, obviously violates the good social Vogue, has the destruction social atmosphere and so on suspicion. ”

However, the staff said that because the site was filed in Beijing, Chongqing has no right to investigate it. "We will promptly report to the general Administration of industry and commerce, through the General Administration designated Beijing Trade and Industry bureau to investigate." ”

Chongqing Evening News reporter Yang Xin-June Photographic report