Netizens comment on domestic phone impressions: Huawei tops the ranks and
Source: Internet
Author: User
KeywordsHuawei domestic mobile phones consumers
August 15 News, recently, Sina Technology launched a "you most impressive of the mainland mobile phone brand," The user survey, as of press, a total of 246,064 people vote, of which Huawei received the most votes, a total of 90,708 users to Huawei impressed, total accounted for 22%, followed by Lenovo and Cool Pie, The users voted second and third. The results of this survey, to a certain extent, reflects the domestic brand mobile phone in the hearts of consumers of different cognitive, although the Sina launched a sample survey rankings, and the actual sales of major brands do not exactly coincide, but also objectively reflects the current domestic mobile phone brand market status and survival status. Fortunately, the domestic mobile phone investigation is not silent, hundreds of thousands of of people on the one hand to make the data have a certain degree of persuasion, but also the side of the consumer to the domestic high-end products gradually accepted and recognized. If the survey was put in a few years ago, the results may not be so optimistic-the initial stage of domestic intelligent terminals, Shanzhai is almost the exclusive pronoun of domestic mobile phones: oversized screen, long standby time, exotic flowers, than Nokia also indestructible fuselage ... Most of the features of mobile phones, consumers still remember. The recognition of consumers is the true portrayal of the domestic intelligent terminals breaking the foreign monopoly status. In recent years, domestic high-end mobile phone collective exerting force, on the one hand thanks to the increasingly mature and even come from behind the Android technology applications, but also benefited from the raw materials market overall cost reduction. Of course, first easy after difficult, from the price war to the technical war to brand war market upgrade strategy, but also the key to the emergence of domestic mobile phones-the timing, geography, people and the rapid development of high-end domestic smart phones are indispensable. The rise of domestic brands, so that the innovation of the weak international intelligent terminal giants encounter the embarrassment of rowing against the tide-when Samsung's new flagship mobile phone GalaxyS4 of the overwhelming attack on the market, domestic consumers cautious wait and around, let Samsung have to cut through the 10%~15% way for over marketing to pay. Gradually mature Chinese market, the hardware burst innovation is encountering unprecedented competition pressure. As the most competitive strength with the international Huawei Terminal, in recent years, under the guidance of boutique strategy, has been adhering to innovation and breakthrough, and successfully ranked among the world's top three smartphone. Huawei's product innovation and research and development, for consumers to see-this June, the debut of the UK's annual boutique products Huawei Ascend P6, with the ultimate thin fuselage and elegant and moving design inspiration, bring to the global user excellent experience; then, Ascend P6 Pink version before the Tanabata listing, More elegant temperament and fresh and moving design, so that P6 sales like the weather is still heating up. Experts in the industry that the Huawei Terminal is the most impressive brand of consumers, because it has been adhering to the differentiation of innovation, each product line has been subdivided. To meet the high and low end of the user needs, Huawei Terminal architecture into a pyramid-shaped structure, D, P, G, y four departmentsProducts include the middle and high level market demand. Huawei, Lenovo, Cool faction, such as high-end brands led by the domestic smartphone industry, is showing an endless vitality, but also for the Chinese consumer dedicated more and more of the fine handed down, although in the brand thickness, marketing strategy and audience segmentation and other areas, domestic brands still have a lot to practice and groping, However, with the core of consumer demand for technology innovation is accelerating, domestic intelligent terminals blossom, fully dominate the international market day, I believe it is not far off.
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