Network advertisement ≠ Network marketing

Often meet a friend to talk about network advertising, and disregard and network marketing, always very stubborn to network marketing understanding forcibly perfusion. Say more, just want to write down, for them to criticize, or change their views.

Network Marketing is a general term for the strategy and execution of selling products and/or services through the Internet. Like other nouns, internet marketing has different meanings to people.

Internet marketing includes search engine optimization and search engine content submission, attracting and encouraging site visitors to take action http://www.aliyun.com/zixun/aggregation/9342.html "> copy writing, website design, visual creative design, Creative publishing arrangements, Exchange links and mail marketing strategies and implementation behavior.

Web marketers are constantly designing new online marketing strategies, hoping to drive more traffic to their sites and achieve more sales, as we now see the increasingly popular marketing strategy based on web2.0 applications.

For just trying to network marketing enterprises, from the website construction and search engine optimization began to be a shortcut, after all, not a good experience of the site after all can not form a fixed access to the crowd. But in the enterprise does not have the large-scale advertisement promotion activity, the website traffic still massively comes from the search engine.

In the process of network marketing strategy formulation and implementation, marketers, marketing agents, and Media (website) owners are the three most obvious subjects, but the involvement of Third-party agencies is essential to ensure the accuracy of policy formulation, the reliability of policy implementation, and the predictability and optimization of marketing results. The High-tech background of the Internet requires the third party organizations that participate in the network marketing to use the Internet technology skillfully, thus appearing the third party organization of the Network marketing technology solution provider. From the perspective of strategic development, the role of Third-party agencies in Network marketing can be simply summed up as follows: the study of consumer Network behavior and network marketing strategies for the Attitude and response, Network Marketing brand marketing performance, to provide a sufficient basis for decision-making.

Perhaps we can use such a model to explain network marketing. Through the services provided by the third party to understand the target audience's network behavior, tracking the consumer's attitude and response to the network marketing activities, on the one hand, can formulate and optimize the brand communication for the purpose of network advertising, network PR and brand website strategy, on the other hand can be formulated to direct marketing for the purpose of Search Marketing and mail marketing, so that network marketers can establish a web-based customer relationship management system, that is, the Internet Integrated Marketing communication system.

In this communication system, network advertising is just one of many network marketing strategies.