Network Literature game copyright Shanghai First Beat single department maximum 8.1 million yuan

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Introduction: The first online literature game Copyright auction was held in Shanghai in Friday by Shanda literature, including 6 popular web works such as "The Savage of the male" and "The Great Sage biography". In the end, 6 pieces of the total auction price reached 28 million yuan, the single highest shot out of 8.1 million yuan.

The first online literature game copyright auction, organized by Shanda Literature, was held in Shanghai in Friday, with 6 popular web works, including "The Savage of the male" and "The Great Sage biography". In the end, 6 pieces of the total auction price reached 28 million yuan, the single highest shot out of 8.1 million yuan.

Industry insiders said that the grand literature of the test water auction is to bring copyright transactions into the "price" era. "Online popular works have more than tens of millions of readers, and most are paid ' fans ', the user retention rate is high. Therefore, the well-known network novel copyright has become the Hand Tour adaptation's ' Darling '. Data show that network literature users and game users of the degree of adhesion is 78.4%,58.8% network literature users in the use of online games to generate pay behavior.

In the face of such huge business opportunities, domestic game copyright trading is a mess. At present, the domestic game copyright transaction has not yet formed a mature trading platform, in addition to the game exhibition provided by the copyright docking Platform, network literature game copyright transaction is still between enterprises "black box" operation, or even a special purchase of the rights of the Middleman.

Copyright Market Disorderly Competition, pirated works quietly "landing". Some companies copied, counterfeit well-known hand tour works, "Rub the copyright", Shanzhai games and other phenomena has become the industry's ills. At the end of last year, a game called "Kingdoms 15" suddenly from the Apple App Store offline, and then renamed "Kingdoms Power Enhanced version" back to the line. Insiders pointed out that this or "alongside the body" well-known hand tour, Japan's glorious "kingdoms 12" related to, not only the subject matter, the name is the same, the player is easy to two of the hand travel mistakenly think from the same game company.

The introduction of auction model is an attempt to enhance the transparency of transactions. It is understood that this auction will use online pre-filming and online auction combination of the way to auction, bidders need to start on July 18 in the network dark racket online bidding, only the first five bidders for each piece of work to be eligible for on-site auction, a margin can only bid for a piece of work, If the highest price of the bid does not meet the reservation price of the auction work, it is considered invalid.

Due to open bargaining, the maximum protection of the author's rights and interests, so the auction will attract a lot of online literature "big shot" to participate. The famous network literature writer Tanggu Three few and said the dreamer this time has the work to enter the auction, they all are interested in the copyright sale form. Tanggu Three Little said, "Everyone is stones, is a kind of try it." This way to the author, the market is good, more open and transparent, otherwise, like the past to sell copyright, basically only a small circle to know. ”

It is worth noting that this auction is only a hand tour copyright, because the network games, including Hand tour, end of the tour, page tour and other forms, so a network of novel copyright can be repeatedly sold according to different forms of game. For example, this May, the network novel "I Want to seal the Day" page tour adaptation of the copyright has been more than million price sold, this grand literature and the work of the Hand tour copyright sold 6.65 million yuan high price, this will undoubtedly stimulate the enthusiasm of the network literature creation.

Game manufacturers "marriage" network literature, a time to become a domestic game industry a major hot and trend. It is reported that the giant network and Tencent literature recently also announced deep cooperation, by Tencent Literature's well-known network novel adapted by the name of the "Choose Days" as the first end of the cooperation between the two works, is expected to be launched in the second half of this year. The network novel "The Choice Day Memory" The game copyright is also expensive.